TOGETHER WITH

It's Friday and TikTok has secured an unexpected ally in its quest to become a search engine. The partner-slash-rival in question: Google Search.

MADE ON YOUTUBE

YouTube just dropped its very own mobile editing app: YouTube Create

YouTube is giving creators a new way to edit their videos. Until now, many YouTubers have turned to CapCut—a Bytedance-owned editing platform designed for TikTok videos—in order to prep their short-form content for posting.

YouTube’s new app aims to make that step unnecessary.

According to information provided at this week’s Made on YouTube event, YouTube Create is “designed to empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both.” YouTubers won’t have to wait long to test it out: as of yesterday, the app is available for Android users in eight countries (the U.S., U.K., Germany, France, Indonesia, India, Korea, and Singapore), and includes editing, trimming, and automatic captioning features, as well as voiceover editing capabilities and a library of filters, effects, transitions, and royalty-free music.

YouTube Create isn’t the only new addition to creator toolkits. Other features debuted at Made on YouTube include the “Dream Screen”—a tool that generates AI backgrounds for Shorts—and an integration with Aloud that will let creators dub videos into multiple languages.

🔆 SPONSORED 🔆

What would you create with $100,000? Applications for Artlist’s biggest creator fund ever are open. Here’s everything you need to know:

We all have that one big passion project we always wanted to create—but we rarely get the opportunity to actually make it happen. Now is your chance.

As part of their mission to empower creators, Artlist has launched the ​Artlist $100K Fund​, a special one-time grant for video creators worldwide.

Here’s how to apply:

• Think of your $100,000 concept, whether that means financing the video of your dreams, launching a whole new YouTube channel, or anything in-between.

• Post a video about it on YouTube, Instagram, or TikTok—but keep your clip at 90 seconds tops.

• Fill out a formal application on the Artlist 100K Fund website.

​Applications are open​ from right now until October 12.

So what would you create with $100,000?

​Submit your $100,000 idea today →​

HEADLINES IN BRIEF 📰

• YouTube CEO Neal Mohan announced multiple AI-driven tools at this week’s Made on YouTube event, including upcoming “AI Insights” and a background-generating feature for Shorts. (Tubefilter)
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• According to research published by Wavemaker, Gen X accounts for 28% of all TikTok users—but only 5% of brands target viewers in that age group with influencer marketing. (Tubefilter)
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• Comedian Stephen Tries has signed with talent management firm MonRae Management. (Tubefilter)
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• Snapchat+ has reportedly surpassed 5 million paying subscribers. (Engadget)

DATA • CREATORS ON THE RISE 📈

From OOTDs to online positivity, this creator is all about sharing good vibes and great fashion

Leah Ryder has always loved sharing her passion for fashion. During her eight-year career in retail, she connected with family and friends by posting snapshots of her outfits as often as she could. Then, in 2020, Ryder landed her first office job—and decided to post a few “little clips” of her new work clothes on TikTok.

Suddenly, friends weren’t the only ones paying attention to her OOTDs.

It wasn’t long before one of Ryder’s “three-second” videos shot to 200,000 views on TikTok. At that point, the creator says, she realized “that people were really craving plus-size fashion.” Ryder was happy to answer the call.

The TikToker juggled content creation and office work for as long as she could, until one day she realized that she was running herself “ragged.” So, with a loyal fanbase and trusted management on her side, Ryder decided to go all in.

It was the right choice: a year and a half later, the social media star is now a full-time content creator with nearly 880,000 followers on TikTok and another 150,000 on Instagram. Find out more about her social media journey here.

PRETEEN TITANS

Pocket.watch’s first feature film will bring Ryan’s World to theaters

One of YouTube’s top child stars is coming to a theater near you. Ryan Kaji (aka the 11-year-old face of the Ryan’s World brand) is set to star in Ryan’s World the Movie: Titan Universe Adventure alongside his parents, Shion and Loann, and his little sisters Emma and Kate.

The 2024 film will be a first for both the Kaji family’s Sunlight Productions and their long-term partners at media company pocket.watch. Former Nickelodeon exec Albie Hecht—who currently serves as pocket.watch’s Chief Content Officer—will direct Ryan’s World the Movie, in addition to serving as a co-producer alongside Shion and Loann Kaji.

The film itself will revolve around the Red Titan (the superhero at the center of the Ryan’s World brand) and the wider Titan Universe—but the Kajis won’t be the only creators represented on-screen. Come late 2024, moviegoers will be treated to appearances from several of pocket.watch’s other creator partners, including magician Dan Rhodes, Evangeline Lomelino of GEM Sisters, and Stella Wallace of The Stella Show.

Those stars represent only a fraction of pocket.watch’s network, which has grown by leaps and bounds since it first teamed up with the Kajis in 2017. As of now, the media company is partnered with 47 creators, who have collectively picked up 544 billion YouTube views and attracted more than 806 million subscribers.

WATCH THIS 📺

Kevin Bacon just won the TikTok pet spinning trend

If you’ve been on TikTok lately, then you’ve probably seen at least a few people spin their pets around to the rhythm of Taylor Swift’s “Make Your Day.” The majority of those woe-begotten animals have been disgruntled cats and dogs—but that’s not the way Kevin Bacon rolls.

The Footloose actor put his own spin on the trend by strapping a cell phone to his forehead and approaching a very wary goat (who promptly ran in the other direction). Bacon’s second choice in dance partners was…unexpected, to say the least. Check out the full video here.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.