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Emily Burton

Emily Burton

Covering the creator economy and online video since 2007.

Platforms announce $10B in creator payouts
Aug 08, 2025

Platforms announce $10B in creator payouts

Are live-action remakes ever a good idea?

Emily Burton
Emily Burton
ESPN taps a TikTok star
Aug 07, 2025

ESPN taps a TikTok star

Katie Feeney climbs the sports biz ladder.

Emily Burton
Emily Burton
YouTube hubs get a Netflix-style makeover
Aug 06, 2025

YouTube hubs get a Netflix-style makeover

The "K-Pop Demon Hunters" hype isn't over just yet.

Emily Burton
Emily Burton
Dude Perfect hits theaters
Aug 05, 2025

Dude Perfect hits theaters

Another creator group heads to the big screen.

Emily Burton
Emily Burton
$425K in 30 days? Not bad, Jynxzi.
Apr 25, 2025

$425K in 30 days? Not bad, Jynxzi.

You know what they say: knowledge is power.

Emily Burton
Emily Burton
YouTube introduces influencer marketers to the new BrandConnect
Mar 21, 2025

YouTube introduces influencer marketers to the new BrandConnect

Discoverability is key.

Emily Burton
Emily Burton
TikTok creates jobs. Is that enough to save it?
Mar 13, 2025

TikTok creates jobs. Is that enough to save it?

A ban still looms on the horizon.

Emily Burton
Emily Burton
YouTube’s podcasts now reach one billion users per month
Feb 26, 2025

YouTube’s podcasts now reach one billion users per month

It's a milestone to remember.

Emily Burton
Emily Burton
Creators get sponsors to bust hustlers and fall in love
Feb 25, 2025

Creators get sponsors to bust hustlers and fall in love

Alien abductions and Bachelor-style drama get branded.

Emily Burton
Emily Burton
Is Netflix the next podcast giant?
Feb 12, 2025

Is Netflix the next podcast giant?

A combo we never knew we needed.

Emily Burton
Emily Burton
Must-Read Creator Economy News. Every. Day.

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Must-Read Creator Economy News. Every. Day.

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