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YouTube samples the goods š§
Why not take a beat?
TOGETHER WITH
It's Wednesday and yet another viral TikTok sound has evolved into a full-length single. Behold: āPlanet of the Bass.ā
MUSICAL APPETIZERS
YouTubeās latest feed turns full-length songs into short-form Samples
YouTube is making the most of its usersā modern music habits. These days, the platform says, most people find new songs through their family and friends. Thatās no surpriseābut the second most popular discovery method is a pretty big deal for YouTube:
Aside from personal recommendations, most people find new songs by scrolling through short-form content.
YouTubeās response to that trend: a personalized, music-only recommendation feed called Samples. According to YouTube Director of Product Management Brandon Bilinski, the Samples tab offers āa focused music discovery experienceā centered around 30-second cuts from music videos and live performances in the YouTube Music library. Viewers interested in a specific Sample (which Bilinski describes as an āappetizer to the full mealā) can watch the full-length video, add the song to their YouTube Music collection, start a new playlist with it, use it to create a Short, see the album page, or share it to friends.
Musicians have options, too.
According to Bilinski, artists who donāt want their songs displayed in the Sample feed can opt outābut as YouTube explained to āa lot of artists and labels,ā the new tab could prove to be a valuable audience-building tool. Artists willing to participate in that process wonāt have to wait long to get the ball rolling.
YouTube began launching Samples on a global basis yesterday, and plans to use the resulting data to āexplore how this type of short-form discovery can inform other parts of the YouTube Music app.ā
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What does 360Ā° talent representation mean to creators? Here are the answers to 3 FAQs from top Viral Nation stars:
As a creator, having the right support system can revolutionize your career. Thatās why āāViral Nation Talentāā offers 360Ā° creator representationāand why their team and talent are dedicated to helping creators find the right representation for their goals.
Check out these insights on finding representation from three Viral Nation stars:
1. What should creators look for in an agent? š
Gabe Dannenbring (aka TikTokās favorite teacher): āSomeone who is honest. An influencer needs to understand that agents canāt guarantee how much money you will make.ā
2. When did you realize it was time to āfind professional representationā? ā°
Nick Pro, Parkour Content Creator and Film Buff: āWhen I was getting inquiries from brands multiple times a week or dayā¦I also got to a point where I was losing a lot of money from not knowing how much to value a brand partnership.ā
3. What was your top priority when choosing an agency? š¤
Lindsay Nikole, Edgy Zoologist and Rising YouTube Star: āOne must-have was the ability to execute brand deals and sponsorshipsāknowing my channel(s)'s worthā¦and responding to everything in a timely manner.ā
Hit the button below to learn how Viral Nation Talent can supercharge your growth:
HEADLINES IN BRIEF š°
A dozen top YouTubersāincluding Sam and Colby, UnspeakablePlays, and PrestonGamezāhave teamed up with FilmRise to repackage their content as TV shows. (Tubefilter)
āYouTube is enacting a new āpolicy frameworkā designed to counter medical misinformation related to disease prevention, dubious treatments, and conspiracy theories. (Tubefilter)
āAccording to Nielsenās latest study, linear television (aka cable and broadcast TV) viewership ārepresented less than half of total TV usageā for the first time in July 2023. (Gizmodo)
āNew reports claim that Twitter intentionally delayed usersā access to rival websites by slowing down loading times. (TechCrunch)
DATA ā¢ U.S. TOP 50 š
From fake aliens to plastic spiders, thereās nothing Shorts viewers love more than a solid prank
Fans of Joe Albanese know one thing for certain: the viral Shorts creator never lets a good prank pass him by. When opportunity calls, Albanese answersāespecially if that opportunity involves annoying his little sister. Over the past five years, the short-form star has crossed off pretty much every prank in the book.
Heās dropped a brick on his sisterās see-saw, vacuum-sealed her into a trash bag, and abducted her while dressed as a giant green alien.
The list goes on and on (and on and on). Luckily, viewers donāt seem to mind Albaneseās ongoing penchant for pranks. In fact, the creatorās mischievous attitude has earned him a hefty 6 million subscribers on YouTubeāplus another 44 million followers on TikTok.

Albanese has earned 228 million views in the past 16 days alone. Data from Gospel Stats.
Itās not hard to see why so many viewers tune into Albaneseās videos: even when they arenāt pranking each other, the creator and his sister make an undeniably hilarious duo. The siblings routinely bond over high-energy dance battles, complicated coordination challenges, and (of course) the joy of tormenting their mother.
That mix of familial affection and comedic drama made an especially strong impact on viewers during the second week of August:
In just seven days, Albaneseās YouTube channel snagged 140.1 million weekly views.
That number adds up to nearly three times as much traffic as the creatorās previous weekly total.
The result: Albaneseās massively popular videos skyrocketed his channel to #37 in the U.S. Top 50.
Want more info about rising stars? Check out Gospel Stats to get the inside scoop on everything from trending creators to top branded videos.
TERMS AND CONDITIONS
Moist Cr1TiKaL just ended his Twitch contract to broaden his horizons
Charlie White is branching out. After years of building up an audience on Twitchāa platform heās been active on since it was still Justin.tvāthe creator (aka Moist Cr1TiKaL) has announced the termination of his exclusive streaming agreement. Now, White says he plans to diversify his content in order to better support his Moist Esports business and expand into new broadcast formats.
āItās something Iāve wanted to do, different types of content in different places. YouTube streaming would be a very fun place to try some of our newer bigger projects as opposed to being forced to do them on Twitch.ā
Despite Whiteās alarmingly-named announcement video (entitled āGoodbye Twitchā), the creator isnāt swearing off his home platform just yet. Instead, he plans to continue streaming to his 5 million Twitch followers while simultaneously reaching viewers on YouTube and other platforms. That new approach could bring a wide variety of live content to Whiteās YouTube channel, including Moist Wrestling League matches and an eventual Dungeons & Dragons series inspired by Critical Role.
The creator's updated content slate is a clear win for his millions of YouTube subscribersābut itās also a good sign for the platform itself. After signing lucrative contracts with streamers like Ludwig Ahgren, YouTubeās ability to draw out White without an exclusivity agreement is a sign that itās become a real competitor in the streaming world.
WATCH THIS šŗ
Billie Eilishās Barbie anthem packed a punch at Lollapalooza
Itās been just under a month since Barbie hit theaters, but the power of āWhat Was I Made For?ā is still resonating with viewers. The official music video for Billie Eilishās poignant song (which appeared on the Barbie soundtrack) has already generated more than 33 million views on YouTube.
A peek at the artistās Lollapalooza performance demonstrates the songās emotional impact. Eilishās live rendition of āWhat Was I Made For?ā prompted tears from audience members, many of whom seemed to know the lyrics by heart. As one YouTube commenter (@allissatome8687) noted, āI was thereā¦ and i still cant believe it. the song had been out for only two weeks and 140,000 people knew every word.ā

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.