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YouTube's new partnership rules
The YPP is evolving.
TOGETHER WITH
It's Wednesday and thanks to the power of AI, Beatles fans will have the chance to hear one last song from the late John Lennon.
HOWDY, PARTNER PROGRAM
YouTube is updating its Partner Program standards to give more streamers a piece of the pie
YouTube’s Partner Program is evolving yet again. In the olden days (aka before the introduction of Shorts ads in February), long-form creators gained access to the Program by accruing 1,000 subscribers and 4,000 hours of public watch time over a 12-month period.
YouTube loosened those requirements earlier this year to bring short-form video makers on board—meaning creators who haven’t received 4,000 yearly watch hours can still qualify for revenue sharing if their Shorts have received 10 million views over 90 days.
Now, the Partner Program is getting a whole new update.
According to a YouTube post announcing those changes, the latest set of eligibility requirements will accommodate live-streaming stars who earn revenue from fan-funding features such as Super Chat and Channel Memberships (rather than relying on ads alone). That group of creators seems to be growing steadily: per YouTube, the number of channels earning a majority of their revenue from Fan Funding features has increased by 20% year-over-year (as of December 2022).
Here’s a look at the Partner Program’s new streamer-friendly terms:
Per YouTube, the Program is now open to any channel with at least 500 subscribers, 3 public uploads in the last 90 days, and either 3000 watch hours in the past year or 3 million Shorts views in the last 90 days.
Creators who meet those qualifications will not be able to run ads until they meet the previous requirements.
Partner Program members with at least 20,000 subscribers will also be able to join the YouTube Shopping affiliate program.
🔆 SPONSORED 🔆
VidCon Anaheim is only one week away. Here are 3 panels you won’t want to miss—courtesy of Viral Nation:
VidCon is almost here and that means it’s time to start planning out your itinerary. Check out these must-see panels from Viral Nation Talent and meet our team to get started:
🌟 Mainstream Celebrity In The Age of Social Video 🌟
June 22 @ 12.00PM PT • Creator Track
Learn how studios turn mainstream celebs into digital stars.
Panelists: TV personality/model and women's empowerment influencer Amber Rose, Hollywood rising star Jack Dylan Grazer, VP & Head of Talent Strategy @ UTA IQ Stephanie Smith, and Head of Creator Studio @ Viral Nation Dylan Scance.
🏀 How Sports Creators Are Changing The Game 🏈
June 22 @ 11.00AM PT • Industry Track
Learn how sports creators are becoming key for brands.
Panelists: Pro dunker and creator Chris Staples, basketball influencer-turned-actor Ant Hamilton Jr, Range Sports Director of Basketball K.J Smith Jr., and Viral Nation President/CGO Jonathan Chanti.
💪 Grow Your Creator Brand With 360 Services 📈
June 23 @ 3.00PM PT • Creator Track
Learn how to choose the right team for your goals.
Panelists: TikTok and "The Comment Section" podcaster Drew Afualo, YouTuber and comedian Steven He, Creator-slash-dietician Steph Grasso, Famous Birthdays founder Evan Britton, and Viral Nation President/CGO Jonathan Chanti.
HEADLINES IN BRIEF 📰
Eight-year-old TikToker Brice Gonzalez is set to appear as a Pomeranian named Tot in the upcoming PAW Patrol movie. (Tubefilter)
A new update allows Instagram Notes users to share 30-second song clips and see translations of Notes posted in other languages. (TechCrunch)
Meta is reportedly introducing a new text-based “world chat” feature to its online VR game, Horizon Worlds. (Engadget)
Spotify is facing a fine of roughly $5.4 million due to alleged violations of the European Union’s General Data Protection Regulation. (Engadget)
DATA • U.S. TOP 50 📈
When your fruit salad is on the brink of death, there’s only one creator to call
The creator behind Fleeting Films isn’t your typical on-screen doctor. In fact, the internet’s resident “food surgery guy” would be more at home on the set of Grapes Anatomy than a show like Chicago Med—and that’s precisely why 4.7 million YouTube subscribers tune in to watch Matthew Watts do his thing.
The star of Fleeting Films has saved the lives of countless kiwis (and a few lucky lemons).
From performing c-sections on bananas to putting braces on pears, Watts knows exactly how to keep his viewers hooked. The creator’s high-stakes Shorts are a testament to both his oddly satisfying surgical maneuvers and his knack for storytelling—a killer combination that has earned Fleeting Films a lifetime view count of over 2 billion.
Fleeting Films’ monthly viewership is rising fast. Data from Gospel Stats.
Luckily for Watts’ devoted viewers (and Mr. Kiwi, who seems to require a lot more medical care than the typical fruit), the doctor isn’t going anywhere anytime soon. In fact, Fleeting Films is more alive than ever:
Over the course of just seven days, the food-themed channel picked up a whopping 140.2 million weekly views on YouTube.
That massive total skyrocketed Watts’ surgical hub to #37 in our U.S. Top 50 chart.
The doctor is just as popular on TikTok, where Watts’ surgical dramas have attracted 7.5 million followers.
WATCH THIS 📺
Who knew an alien abduction movie could be this adorable?
Disney and Pixar’s latest hero is a spunky kid on a less-than-voluntary trip to outer space. A new trailer for Elio shows the film’s title character in an interstellar pickle as he prepares to stand trial before a council of extraterrestrials (presumably to answer for the sins of humankind).
As far as alien abduction movies go, it’s definitely the cutest premise we’ve seen so far. But unfortunately for Disney-Pixar fans, we’ll all have to wait until 2024 to see how things shake out for Earth’s littlest leader.
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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.’s n