TOGETHER WITH

Happy Hump Day! If the inevitable rise of AI overlords is on your mind, you’re not alone: according to execs from companies like OpenAI, it’s probably time to start “mitigating the risk of extinction from AI.”

OFF TO THE RACES

Kai Cenat and IShowSpeed’s new show has already attracted over 130,000 viewers

Kai Cenat and IShowSpeed are already making good on their multimillion-dollar deal with Rumble. The two creators went live on the anti-cancel culture platform last Friday for the first episode of The Kai ‘N Speed Show—a four-hour debut that scored some serious views.

According to Streams Charts, the program’s pilot hit a peak concurrent viewership of 133,000 people and maintained an average viewership of 87,306 people throughout.

Those stats point to a promising future for The Kai ‘N Speed Show.

Unlike fellow Rumble partner Mizkif—whose first stream on the platform brought in an average viewership of only 8,000 (as opposed to his 30-day Twitch average of 20,653)—The Kai ‘N Speed Show lined up well with its hosts’ off-platform stats. Cenat and IShowSpeed were two of the most-watched streamers on the internet in January, February, and March 2023, with the former creator hitting 218,000 peak viewers on Twitch, and the latter scoring 107,000 peak viewers on YouTube (per Streams Charts).

Whether the duo’s weekly Rumble show maintains that momentum or not, fans can rest assured that their favorite streamers aren’t going anywhere. The two creators will continue streaming separately on their respective home platforms, with Cenat reaching 5.3 million Twitch followers and IShowSpeed entertaining 16.8 million YouTube subscribers.

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Here’s why Viral Nation experts recommend syndication:

1. Relying on one platform is risky 😰 
Policy updates and algorithm changes can impact the visibility of your content. Syndicating to multiple platforms reduces that risk while encouraging consistent growth and audience building.

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When you  syndicate with Viral Nation , you’ll gain access to multiple monetization models—meaning more ways to earn revenue. Cross-posting allows creators to benefit from opportunities exclusive to individual platforms, including limited-time bonuses, new ad formats, and transactional revenue.

3. Posting to multiple platforms increases your views and your earnings 💸 
Case in point: by posting an existing YouTube video with approximately 400K views on Facebook, one of our creators earned an extra $7500 and received 2.9M views—613% more than the original YouTube post.

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HEADLINES IN BRIEF 📰

• DaFuq!?Boom! celebrated the last full week of May by hanging onto the top spot in our Global Top 50 rankings. (Tubefilter)
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• The U.S. Supreme Court has “declined to hear an appeal” for a suit that would hold Reddit responsible for user-posted images portraying trafficked minors. (Gizmodo)
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• Twitter’s new test feature aims to help users identify “misleading media” by attaching crowd-sourced Community Notes to certain images and videos. (Engadget)
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• Nvidia’s market valuation has risen to $1 trillion amid an increased demand for graphics processing units (GPUs) used in the creation of AI tools. (The Verge)

DATA • STREAMERS ON THE RISE 📈

From TikTok to Twitch, this teenage streamer is all about finding balance

When Caitibugzz (aka Caiti) first began posting online, she fully intended to become a TikToker. Her strategy was simple: “I started posting as if I was famous already, even though I didn’t have that many followers.” That method worked—but not in the way she expected. Just as Caiti was in the midst of building a TikTok community, she started seeing clips from Twitch on her FYP.

She “downloaded the app spontaneously,” and that was that.

Caiti’s initial Twitch stream ended up attracting viewers (an impressive number for any rising creator). After that, the streamer says, she “just kept going.”

There were a few bumps in the road, of course. Caiti describes her first-ever stream as “just bad”, in part because she didn’t have the right equipment for the job. Still, it wasn’t long before the creator hit her groove: by 2021 (when she was just 16 years old), her channel hit a peak of 2,000 viewers a stream. That success had its own ups and downs. Though she benefitted from a larger community, Caiti faced online safety concerns and juggled streaming with IRL health issues.

Two years later, the creator still has a vibrant Twitch community—but she’s also careful about maintaining balance. Caiti’s streams have settled at about 500 concurrent viewers, she now has a reliable group of mods backing her up, and she’s focused on “getting healthy.”

As for the future?

The streamer has plenty to look forward to (and so do her fans!). In addition to graduating from high school and taking a gap year to travel, Caiti plans to begin vlogging on YouTube and posting songs on Spotify.

GROWING PAINS & GAINS

The Chicken Girls fanbase is evolving. Here’s how the franchise plans to keep up:

Since its YouTube debut in 2017, Chicken Girls has become Brat TV’s biggest hit—and a fan favorite among Gen Z viewers. That six-year reign has turned the franchise into a multimedia brand that encompasses books, podcasts, and much more.

Now, the Gen Z fans behind Chicken Girls are growing up.

College Years—a spin-off that follows two original Chicken Girls characters into college—is Brat TV’s answer to its evolving fanbase. The first episode of Season 2 arrived yesterday, giving viewers a fresh look at the trials, friendships, and love interests of young adulthood. To mark that season premiere (and get the inside scoop on what’s next for Chicken Girls), Tubefilter caught up with Co-Founder Rob Fishman and his team.

Here’s a sneak peek at what the Chicken Girls crew had to say:

🌟 On the franchise’s evolving fanbase…
Brat VP of Production Nuria Anson: “Some of our original viewers are now themselves in college, and so it was important to keep them engaged through shows like College Years, as well as a new series we just filmed, called Together Forever, also set in Provincetown (our fictional college campus).”

🌟 On College Years’ viewership stats…
Fishman: “Season 1 of College Years, meanwhile, drew over 5 million views, with almost 500,000 hours of watch time. We’re excited about the launch of Season 2, and planning for a big hit!”

🌟 On the possibility of future spin-offs…
Anson: “With the introduction of Past Your Bedtime, however, we’re actively exploring new opportunities to target Gen Z as they age up. Expect more new channels from us in the near future.”

Need more details? Check out our full interview with the Brat team here.

WATCH THIS 📺

Unspeakable sent a juice box into outer space. Here’s why:

If you haven’t heard, YouTubers Unspeakable and Aphmau recently launched a new lo-fi kids’ juice brand, JuiceBlox, into Walmart stores across the United States. Now, Unspeakable has also launched a box of JuiceBlox into space—after a few thrilling rounds of “Juice Tennis” and “Juice Ball,” of course.

Check out JuiceBlox’s maiden journey to the stars here.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.