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TOGETHER WITH
It's Monday and if you're still not sure how to describe the metaverse, don't worryāthese whip-smart Jeopardy contestants are a little confused, too.
TIKTOKāS LEGACY
A new Forbes report is casting doubt on TikTok's data security claims
Shou Zi Chewās Ā contentious Capitol Hill appearanceĀ was only the beginning. The TikTok CEO's most recent remarksāas delivered at this year's TED 2023 conferenceāhave already clashed with findings from a new Forbes report, which detailed potential security flaws at one of TikTokās U.S. data centers.
As in D.C., the 40-year-old Singaporean exec's TED presentation Ā emphasized the securityĀ of TikTokās proposed method for storing sensitive U.S. user data on American servers (aka Project Texas), and its effectiveness at preventing Chinese authorities from using TikTok to meddle in U.S. elections.
"Today, by default, all new U.S. data is already stored in the Oracle Cloud infrastructure. So itās in this protected U.S. environment that we talked about in the United States. We still have some legacy data to delete in our own servers in Virginia and in Singapore.ā
One key phrase could cause problems for TikTok: "legacy data."
In a report published just one day after Chew's speech, Forbes journalist Emily Baker-White presented evidence of security risks at the Virginia-based data centers used by TikTok. Baker-White interviewed seven current and former employees and reviewed 60 documents in the course of her investigation, which uncovered several potential breaches, including unattended boxes of hard drives, unescorted visitors, and unmarked flash drives plugged into servers. It's not a good look for TikTokābut the Bytedance-owned platform isn't giving up the goose anytime soon. Forbes shared Ā this statementĀ from the app, which echoed Chew's claims that Project Texas is "very, very far along" and defended its security measures:
āIn the past several years, weāve increased our investments in people, processes, and technology to help safeguard our community, including establishing a team dedicated to data center operations, maintenance, and compliance."
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From multi-language subtitles to fully-translated channels, AIR Media-Tech makes it easy for creators to reach fans all over the world. Ready to get started?
HEADLINES IN BRIEF š°
OnlyFans' latest OFTV reality showĀ Ā will follow The Only Way Is Essex star Chloe SimsĀ Ā and her family as they move from Essex to Los Angeles. (Tubefilter)
Marc DāAmelioāaka the father of short-form stars Charli and Dixie DāAmelioāĀ no longer plansĀ to purchase TikTok. (Tubefilter)
YouTube star Markiplier will star in an Ā upcoming film adaptationĀ of the 2022 horror video game Iron Lung. (Gizmodo)
Redbox's parent company has reportedly been rebuffed by Netflix after Ā attempting to purchaseĀ its soon-to-be-defunct DVD rental service. (The Verge)
DATA ā¢ ICYMI š
Creators clashed, platforms poached, and Cocomelon held onto its crown
Cocomelon ā Nursery Rhymes collected 763 million weekly views for a 28% week-over-week viewership increase. That massive total helped the Moonbug subsidiary hold onto its first-place title, while comedian Alan Chikin Chow claimed runner-up status and Shorts hub YoesIan came in at #3.
Ā #2 - The duo behind SeatGeekās splashy creator campaigns just launched their own marketing company (Exclusive)Ā ā
Former SeatGeek VP of influencer marketing Ian Borthwick and Greg Hempenius (formerly SeatGeekās manager of influencer partnerships) announced the launch of their own marketing company, Leveraged Media. SeatGeek itself is joining the agency as a client.
Kick isn't afraid to stir the pot when it comes to courting the internet's top streamers. After Twitch created some custom kicks for Kai Cenat, the upstart competitor signaled its own interest by sending the creator a brand-new pair of Nikes.
Alex Wassabi emerged victorious after facing Ian āiDubbbzā Jomha during this month's Creator Clash 2 influencer boxing event. The main card bout between Wassabi and Jomha went the full four rounds, but two judges ultimately ruled in Wassabiās favor.
SIBLING STAR POWER
These NIL superstars are teaming up with another pair of social media siblings: the Pauls
NIL athletes-turned-creators Haley and Hanna Cavinder have Ā signed on as equity partnersĀ for Jake Paulās eight-month-old sports betting venture, Ā BetrĀ . The sibling duo reaches 4.5 million followers on their Ā Cavinder Twins TikTok accountĀ and have just completed their fourth year of NCAA eligibility by attending the University of Miami. The Cavinders made millions from NIL deals during their college basketball days; at one point, those partnerships were so numerous that they actually triggered anĀ Ā NCAA investigationĀ . (The twins were ultimately cleared of any wrongdoing.)
Things keep getting Betr and Betr for the Cavinders.
The Cavinders are hoping to double down on their success in the sports world by taking a stake in Betr and contributing to its content platform (the company mixes small-scale wagers with original videos). Betr Founder and CEO Joey Levy announced the budding partnership onĀ Ā InstagramĀ :
āBetr can and will leverage the rapidly growing Jake Paul and Betr Media audiences to make emerging talent even more famous than they already are, while also providing best-in-class content development, production, and media sales infrastructure ā all while offering material cash and equity upside into Betr Holdings, which owns both Betr Media and Betr Gaming.ā
Ā Betr's PresidentĀ isn't the only Paul brother teaming up with the Cavinders. Beginning with spring training, the twins also Ā plan to joinĀ Ā Logan Paul in the WWE.
LISTEN UP šļø
This week on the podcast...
Creator economy expert Avi Gandhi joined host Josh Cohen to review the events of Creator Clash 2, which included a thrilling face-off between creators Alex Wassabi and Ian āiDubbbzā Jomha. Also on Creator Upload's radar: the ultra-viral (and 100% fake) smash hit that replicated Drake and The Weeknd's voices with AI.
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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.