- Tubefilter
- Posts
- Next stop: Creatorland
TOGETHER WITH
It's Wednesday and YouTube is giving viewers an assist by taking $100 off the cost of Sunday Ticket subscriptions—if they're purchased before June 6, that is.
CREATORS IN THE HOUSE
Influencers might be getting their very own White House briefing room
The Biden administration is keeping content creators close at hand as it gears up for the 2024 election. According to Axios, the White House is in the process of connecting with hundreds of content creators across multiple platforms, including news-focused TikToker (and NYU student) Harry Sisson ; historian and Boston College professor Heather Cox Richardson (who’s on both Substack and Twitter ), and Vivian Tu, a former stocks trader with followings on FinTok and Instagram.
The plan: reaching voters who don’t follow Democratic accounts or legislators on social media.
“We’re trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital."
In order to keep creators (and their audiences) in the know, the Biden administration is reportedly considering an unusual request: an influencers-only briefing room. Sisson told Axios that he and other content creators working with Biden’s digital strategy team) asked the White House if they’d be able to get press passes to official briefings.
It doesn't look like Biden's administration is planning to mix content creators in with mainstream media journalists anytime soon. Even so, Sisson said that the White House was "actually very responsive" to the suggestion—so an influencer-specific briefing room might still be in the cards.
🔆 SPONSORED 🔆
Looking to connect with your fans online? When it comes to content creation, Viral Nation’s Creator Studio has it covered.
Connecting with fans on social media is more important than ever—but that doesn’t mean you have the time to brainstorm and produce online videos. That’s where Viral Nation comes in: their expert-driven Creator Studio works with mainstream celebrities, pro athletes, and actors talent to produce, edit, and manage digital-first content.
So busy stars can unlock the power of long-form video—without taking on more work.
Viral Nation Creator Studio handles it all, from full-scale production and channel management to editing, licensing, and brand partnerships. More than 500 creators, athletes, and celebrities are already benefiting from Viral Nation’s 360° in-house resources—including Miami Dolphins wide receiver Tyreek Hill.
Since partnering with Viral Nation Creator Studio , Tyreek’s online viewership has skyrocketed.
In fact, the football star’s online presence now includes over 6M combined followers and nearly 1 billion cumulative views. Viral Nation has supercharged that social media success by securing high-level creator collabs and producing viral YouTube content—including Tyreek’s top 3 long-form videos, which have now earned a whopping 13.6 million combined views.
Ready to start writing your social media success story?
HEADLINES IN BRIEF 📰
h3h3 co-host Ethan Klein has threatened to take BBTV to court after accusing the digital media company of improperly claiming $620,000 of YouTube Channel Membership revenue. (Tubefilter)
Here’s an inside look at the strategies college athletes are employing as they become full-time content creators. (Tubefilter)
YouTube has announced that it’s adding five new perks to Premium, including the ability to queue videos and a 'continue watching' tool. (Tubefilter)
Dimitri—aka the creator behind chill music YouTube channel Lofi Girl—has unveiled Synthwave, a brand-new 24/7 music stream in the Lofi Girl universe. (Tubefilter)
DATA • STREAMERS ON THE RISE 📈
From Smosh to sleuthing, this Twitch streamer's career has been one wild ride
When Ericka Bozeman first started streaming on Twitch seven years ago, $30 a day was more than enough encouragement to quit her job in the restaurant biz. After a while, though, donations from viewers began tapering off. Bozeman was just about to go back to school when she got the call: a casting director from Smosh Games wanted to fly her out for an audition in California.
"They wanted to give me salary to move out to Beverly Hills and play video games. I was like, 'Get the suitcase, bitch!' I was gone."
Bozeman worked her tail off in California, determined to prove herself by putting out "some of Smosh’s top series" (including one she says scored over 10 million views). By the time former Smosh owner Defy Media collapsed two years later, the creator had learned some valuable skills—but she was still out of work. So, Bozeman got a job in marketing ("a normal job," she says) and saved up until she could quit.
After a few hard-earned months of self-reflection and therapy, Bozeman was ready to start streaming again. The only problem: she didn't want to focus on gaming anymore. True crime seemed like the logical next step; after all, Bozeman says, "there was a hole in the market because there’s a lot of true crime content, but nobody was doing true crime livestreams."
Data from Stream Charts
It wasn't long before the creator's crime-themed streams began attracting viewers across multiple platforms. Fast forward three years, and Bozeman now has a small tech company, 200,000 Twitch followers, and big plans for the future. Next on her to-do list: a fictional podcast and a live tour.
WELCOME TO CREATORLAND
Could this new platform be the LinkedIn of the creator economy?
A new invite-only platform is hoping to compete with popular networking sites like LinkedIn. Creatorland has been onboarding prominent influencers like Caroline Field and Deaf Frasier since December, when it quietly launched in beta. So far, a representative for the platform says it has 4,000 users with an average of 200,000 followers across YouTube, TikTok, Instagram, and Twitch.
According to Creatorland Founder and CEO Brian Freeman, those stats are only the beginning. The exec believes his platform can attract 1 million creators by the end of the year:
"Creators have been craving their own professional network, and we’re excited to finally offer a platform exclusively designed for their needs. Our features are tailored to give creators a new way to generate new business, learn from the most successful creators and industry leaders, and build long-term professional relationships in the creator economy.”
Despite its hopes for meteoric growth, Creatorland is strictly invite-only—a characteristic designed to foster a community of "serious creators and professionals" that will maximize growth potential for its earliest users. Creators who do snag an invite (either through their talent manager or filling out a form on the platform's website) can expect to gain access to some neat networking perks. Per Creatorland, users can integrate their profiles with their social accounts and connect with like-minded professionals by listing their preferred content categories and collaborative interests.
WATCH THIS 📺
The Midnight Special is back after almost 50 years off the air
If you were into smooth tunes in the '70s, then you might remember The Midnight Special . The late-night show featured appearances from musical legends like Elton John, The Beach Boys, and The Bee Gees before wrapping in the early '80s.
Nearly fifty years later, the show's newly-launched YouTube channel is giving a whole new generation the chance to discover some Midnight magic. Our watch recommendation: it never hurts to start with a little David Bowie .
Was this email forwarded to you? Subscribe here.
Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.