TOGETHER WITH

It’s Tuesday and we all know you’re cool…but are you cool enough to be on Instagram’s verified-only feed?

SIMULCAST PARTY

Twitch is (mostly) chilling out when it comes to simulcasting

Last year, Twitch began taking 20% more revenue from partner streamers. That decision was (unsurprisingly) overwhelmingly unpopular. So, to balance things out, the platform made creators a promise: it would make up for any lost income by easing some of its harsher streaming regulations.

That promise has now become a reality.

Over the weekend, Twitch reversed its long-term streaming policy—which has always prohibited simulcasting on rival platforms like YouTube—by announcing that all creators can now simulcast on any platform they choose. (There is one exception to that amendment; streamers with exclusive contracts are still out of luck when it comes to simulcasting.)

Of course, Twitch isn’t letting its hair down all the way.

Streamers might be able to port their streams over to competitors like YouTube and Kick, but they still have to abide by a series of strict guidelines. Simulcasting creators aren’t allowed to put links to off-platform streams on their Twitch channel or chat, use any third-party services to merge chats across multiple platforms, or give creators a higher-def “experience on other platforms or services.”

In other words: streamers can simulcast to other platforms—as long as their attention is still focused on Twitch.

🔆 SPONSORED 🔆

What does it mean to fund your future with Spotter? Here’s a quick FAQ from a team of creator industry experts:

When creators partner with Spotter, they can achieve just about anything—from launching new channels to expanding their teams and building studio spaces. But how does the funding process actually work?

We caught up with the experts at Spotter to answer creators’ most-asked questions. Here’s what they had to say about Spotter’s funding process:​

1. How much capital does Spotter provide? (And do I have to pay it back?) 💸
At Spotter, deals range from $100,000 to $50 million depending on the value of your video content catalog. The funds you receive are 100% yours—meaning you’ll never have to pay anything back.

2. What can I do with funding from Spotter? 💡
With Spotter, you’ll have the freedom to spend your new capital however you choose. Here’s how top creators like MissDarcei and Airrack have leveraged their Spotter funds:

3. Will I still have 100% ownership and control over my channel? 🤔
Absolutely: when you partner with Spotter, you’ll stay in total control of your channel and receive all earnings from future uploads—plus exclusive YouTube performance insights and support from Spotter’s community team.

Visit Spotter’s website today to discover what your deal could look like.

Fund your future with Spotter →​

HEADLINES IN BRIEF 📰

• Creator Joseph Garrett has wrapped up his Minecraft-based series, Stampy’s Lovely World, after more than 800 episodes. (Tubefilter)
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• TikTok’s latest test feature gives users the ability to post 15-minute videos. (TechCrunch)
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• Instagram is experimenting with a tool that transforms users’ photos into custom stickers. (Hypebeast)
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• President Joe Biden has designated 31 “transformational” tech hubs in order to “catalyze investment in technologies critical to economic growth, national security, and job creation.” (NBC News)

DATA • GOSPEL STATS 📈

This week’s top branded videos are all about crazy tech and huge houses

Gospel Stats is back with another round of branded video data. For seven days in mid-October, YoTube viewers went nuts for all things tech—from tours of smart houses to homemade gadgets and hydroelectric history.

Here’s a quick rundown of the week’s top-viewed branded videos:

🥇 MrBeast x Feastables: $1 Vs $100,000,000 House!
MrBeast topped the charts for the second week running by covering one of the internet’s favorite subjects: rich people stuff. The YouTube superstar funded a tour of unbelievably fancy houses with a little help from his very own snack brand, Feastables. The result: 112 million viewers were reminded of MrBeast’s signature candy bars just in time for Halloween.

🥈 Stuff Made Here x Brilliant: I made 6 absurd pencil sharpeners
It’s been a good month for Brilliant. After sponsoring a top-viewed branded videos of early October, the digital course platform came back mid-month to sponsor a clip featuring engineering creator Shane Wighton and his unusual take on pencil sharpeners.

🥉 Steve Mould x Incogni: Wirtz pumps are really cleverWhat’s In The Bag? Quincy & Emmanuel Try To Discover Sophia’s Hidden Passion
Steve Mould’s subscribers might be particularly fascinated by fluid dynamics, but Incogni is betting they’ll be just curious about the science behind its data security offerings. With 5.8 million education-oriented viewers tuning in, we’re guessing that’s a pretty safe gamble.

Want even more data on brand partnerships and sponsored YouTube content? Check out Gospel Stats for a full overview.

WATCH THIS 📺

Netflix’s Squid Game reality show might be a little too true to the original

The first full trailer for Squid Game: The Challenge has arrived—and fans of the original show aren’t sure how to feel.

The reality series may have replaced bullets with fake blood packets and introduced a jazzy new soundtrack, but the underlying theme of late-stage capitalism is still alive and well. Reports of on-set injuries and hypothermia have only exacerbated fans’ anxieties—and the show itself won’t even hit Netflix until next month.

Our question: will all that controversy drive away The Challenge’s target audience, or simply attract a fresh wave of curious viewers?

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.