- Tubefilter
- Posts
- Twitch keeping it real 🤘
TOGETHER WITH
TGIF! If you’re hoping to rustle up an extra $1 million for a little weekend getaway, we’d recommend proving the existence of aliens with your Amazon Ring camera.
NO FAKERS ALLOWED
Twitch streamer KingGothalion
Twitch’s CEO is taking drastic measures to eliminate fake views. Here’s the plan:
Twitch’s new CEO isn’t messing around. Since taking on the role, Dan Clancy has made it a point to connect with creators via streams and emails. Now, he’s addressing a concern that has vexed top streamers since 2021.
Two years ago, Ludwig accused a gaming news site called Fextralife of “stealing views” by embedding autoplay versions of their streams into articles/wikis—a method of inflation that has become something of a plague on Twitch. Fellow creators like Asmongold, Moistcr1tikal, and KingGothalion have since raised similar objections.
Clancy has a “quick and dirty” plan for attacking the issue head-on.
In a recent stream, KingGothalion read off part of an email in which the CEO said he aimed to “do something quick by identifying a list of websites that are the worst offenders and prevent autoplay on these websites.” The start date for that scorched earth solution is still under wraps, but Clancy did make one thing clear: Twitch’s crackdown on offending websites is only the beginning of its war on fake views—a stop-gap measure to keep cheaters at bay while the platform thinks up “a better long-term plan.”
🔆 SPONSORED 🔆
Fed up with taxes? Let Creative Juice’s expert CPAs do the bookkeeping for you—and watch your savings grow in real time.
Creative Juice has invested millions to support creator careers—and now, Juice is offering yet another timesaving creator resource: the CPA Concierge program. Juice’s creator-minded CPAs optimize taxes, find deductions, provide audit protection, and more to save you money.
Here’s how Juice’s CPA Concierge program makes bookkeeping a breeze:
1. Get your first CPA session FREE 🧠
Meet one on one with a creator minded CPA and learn how you can save time and money on your taxes. A $200 value for FREE. Space is limited, so secure your spot today.
2. Let Juice’s expert CPAs handle your taxes for you 🤝
With Juice, you never have to worry about tracking expenses or staying on top of tax returns. Juice’s CPAs handle personal and business tax returns, LLC creation and upkeep, quarterly tax deductions, and tax strategy consulting—all while keeping track of how much you’re spending and earning.
3. Maintain your peace of mind by avoiding tax penalties 💸
The CPA Concierge program makes it easy to stay IRS compliant. Juice’s expert team ensures you meet every tax requirement and deadline—without having to keep track of it all yourself.
Juice CPAs provide all the expertise you need to navigate taxes. Hit the button below to get started.
HEADLINES IN BRIEF 📰
As TikTok Shop wraps up its first official month in the U.S., sellers are reporting both major sales boosts and a frustrating number of bugs. (Tubefilter)
Talent management firm Additive Creative has signed new deals with 18 creators, including Michael Sanzone, Ryan Benji (of The Benji Show), and couple Isa Heriksson and Nina Lundberg. (Tubefilter)
X has reportedly removed headlines from link previews in an effort to encourage long-form posts. (TechCrunch)
Spotify’s new artist profiles allow creators to post short-form video Clips while giving listeners a peek at their latest music, merch, fundraising efforts, and events. (TechCrunch)
DATA • CREATORS ON THE RISE 📈
This creator grew up surrounded by entrepreneurs. Now, she spotlights their best wares on TikTok.
Rachel Meaders always knew she would be an entrepreneur. She just didn’t realize her business would involve shining a light on other businesses.
Growing up, Meaders’ parents were both devoted entrepreneurs, and it was a given that she would be, too. By the time she finished college, the creator was already feeling a pull towards social media. She had launched a makeup-centric YouTube channel while in school, and transitioned to managing channels for country musicians soon after graduation. Eventually, she switched to marketing—and then the pandemic hit and TikTok’s popularity skyrocketed.
It wasn’t long before Meaders stumbled across a video of a creator reviewing Walmart products. The surge of inspiration was instant:
“I was like, “This is what I’m meant to do. I’m meant to shine light on these entrepreneurs or these products or these businesses that need recognition…”
It took a couple months for the creator to take the leap—but once she did, it was clear that she’d hit on a vibrant (and, at the time, relatively undersaturated) niche. Meaders’ first Amazon product review scored 10,000 views on TikTok. By the tenth, her account had “many millions of views” and had already hit a million followers. That audience wasn’t only a huge boon for Meaders and her husband (who now create content full-time). Their product reviews on TikTok and Reels have become a lifeboat for many struggling entrepreneurs, and have resulted in huge growth for small businesses across Amazon.
Check out our full interview with Meaders here to learn more about her social media journey.
THE SEARCH IS ON
BeReal is on a quest to find the “realest person on Earth” (and put them on a billboard in Times Square)
2022’s hottest new app is launching its first-ever global campaign. BeReal may have lost some momentum after attracting millions of users last year, but the app is determined to stay in the public eye.
After contesting recent claims that its user base has fallen 18% since its 2022 peak, BeReal is shifting public attention to other news: the launch of a competition that will send “the realest person on earth” on a trip anywhere in the world and feature them on a billboard in Times Square.
“We started thinking about new features that we’re going to be releasing and so we thought, ‘OK, now’s a great time whereby we can finally start running really creative, fun, marketing campaigns.'”
Entrants to BeReal’s big campaign are encouraged to send in their “wildest, most spontaneous BeReal” for a chance to win the grand prize, which also includes a series of real-world placements. The competition to be crowned #1 is admittedly pretty steep (according to BeReal, its platform currently claims 25 million daily active users), but there will be a few more prizes to go around after submissions close on November 7. Despite not quite qualifying as the realest people on earth, four runners-up will each receive a consolation prize of $5,000.
Are you the real deal?
If authenticity is your thing, you can check out the contest’s full terms here.
LISTEN UP 🎙️
This week on the podcast…
Taylor Lorenz has accomplished a task that would daunt even the savviest social media expert. The Washington Post columnist’s new book, Extremely Online, encapsulates the entire creator economy in 384 pages. Lorenz has more knowledge than can fit into just one volume, but Extremely Online does a pretty incredible job of boiling down the last 10+ years of internet history.
Find out more about Lorenz’s new book—and her most unexpected revelations—in the latest installment of Creator Upload. It’s all right here on Spotify, Apple Podcasts, and wherever else you listen.
Was this email forwarded to you? Subscribe here.
Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.