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TOGETHER WITH
It's Friday and according to researchers from CMU Robotics Institute, YouTube tutorials are just as educational for robots as they are for us.
PAPPAS HEADS OUT
TikTok’s COO is moving on
After a five-year tenure at TikTok, V Pappas is departing their post. The exec first joined the company as its general manager of U.S. operations in 2018, before rising to interim CEO from August 2020 to May 2021. Since then, they’ve been TikTok’s global chief operating officer.
Pappas’ time at TikTok coincided with some of the company’s most tumultuous years, but they seem to be committed to making their departure a smooth transition. The now-former COO announced the news in a memo sent to TikTok employees yesterday morning (and later posted on Twitter):
“I took a gamble on what was then a completely unknown company and product and followed my intuition…Five years later, we have grown to a global team of thousands of people and I believe we have achieved our goal to innovate and define an entirely new experience for people to share, create, and be entertained.”
Although Pappas noted that they “feel the time is right to move on and refocus on my entrepreneurial passions,” they won’t be moving on all at once. The exec says they plan to take on “an advisory role for the company” in order to lend support to CEO Shou Zi Chew and TikTok’s staff “during this transition.”
That transitionary period will involve multiple managerial shifts. TikTok’s current chief of staff, Adam Presser, will take Pappas’ place as COO, while longtime Disney exec Zenia Mucha will come aboard as the company’s chief brand and communications officer.
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HEADLINES IN BRIEF 📰
Video editing app Captions has raised a $25 million Series B funding round to expand its team, build new features, and serve its growing audience.
(Tubefilter)
Creator commerce platform Amaze will empower users to sell directly to their fans by integrating itself into TikTok Shop. (Tubefilter)
Twitch’s newly-introduced “Hype Chat” feature will allow users to pay between $1 and $500 to pin their messages to the top of a chat. (Engadget)
Australian online safety commissioner Julia Inman Grant has granted Twitter 28 days to respond to a legal warning regarding the platform’s handling of hate speech. (Gizmodo)
DATA • CREATORS ON THE RISE 📈
This TikTok star’s success was always in the cards (literally)
There were several signs that H Woo was destined to be a content creator. For one, he just so happened to have a talent manager for a roommate. For another, his first-ever TikTok (a clip he “randomly” filmed while making a steak at home) went viral almost overnight.
Oh, and a fortune teller told him he was born to be an “online internet social media cook.”
Altogether, those signs were hard to ignore. So—a mere three months after posting his first TikTok—H Woo made the transition from working as a wedding planner to creating “third-culture Korean-American-focused” cooking content full-time. It was a brilliant decision: in the three years since posting his first video, H Woo has collected 1.4 million followers on TikTok, 590K on Instagram, and 650K on YouTube.
H Woo’s monthly YouTube views skyrocketed in December. Data from Gospel Stats.
That success stems in part from his culinary background. H Woo first learned to cook in 2017, when he realized the dining options at his university were “horrendous.” By senior year, he was hosting dinners for friends “once every week or every other week.” After graduating, those dinner parties became a whole lot bigger: from 2019-2020, H. Woo “started hosting six- to seven-course tasting menus out of an old fraternity house off the rail at USC.”
Entertaining friends is still a big part of H. Woo’s life (and his content). One day, he says, he’d like to “write a book on how to host dinner parties at home.” But for now, the creator is happy to continue honing his skills and sharing the delicious results with his millions of fans.
THIS ONE’S FOR THE VIEWERS
YouTube is bringing a new version of comment replies to Shorts. Here’s how it works:
YouTube’s latest Shorts feature might sound familiar to veteran creators. As announced this week on the platform’s Creator Insider channel, YouTube is launching a new test that will allow some users to create public Shorts from individual comments. That experiment bears similarities to both video responses—a feature YouTube discontinued in 2013—and the platform’s newer “Create a Short” button, which lets creators post short-form replies to specific comments they receive.
YouTube’s latest iteration of video replies is all about viewers.
As a Creator Insider producer named Lauren explained, comment Shorts uploaded by viewers will only appear in the Shorts feed and the viewer’s own channel—not in the original comment section of a creator’s video. By contrast, “Create a Short” replies posted by creators on their own videos do show up in the comment feed.
As Lauren noted, the point of offering two different ways of responding to comments via Shorts is simple: YouTube wants viewers to participate in the content creation process, too.
“While creators are already able to reply to comments posted on their own content with a Short, we want to explore offering viewers the opportunity to create content from comments as well.”
For a more in-depth explanation of YouTube’s new comment Shorts experiment, check out the original Creator Insider video here.
WATCH THIS 📺
Calle y Poché just had the week of a lifetime
It’s been an eventful week for Colombian YouTube duo Calle y Poché (aka Daniela Calle and María José Garzón). The couple celebrated both the release of Calle’s first single and the premiere of their new Amazon Prime series, Sin Etiquetas, with a music video posted yesterday. That video—which dubbed Calle’s ‘Otra Vez’ the official soundtrack of Sin Etiquetas—featured the dancing skills of both influencers.
Fans won’t have to wait long to hear more of Calle’s music. Her first album is due out in July (and in the meantime, Calle y Poché’s 7.5 million YouTube subscribers can binge-watch the pair’s new reality show).
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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort