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TOGETHER WITH
It’s Monday and we’re wishing a fond farewell to Clyde, Discord’s soon-to-be-deceased AI chatbot.
MIX IT UP
TikTok’s next big music event will be hosted by four fan-favorite creators
On December 10, TikTok creators and mainstream celebs “will bring the For You feed to the main stage” for a “music experience” like no other (per TikTok).
The video app’s In The Mix event is set to take over Arizona’s Sloan Park with live performances from international pop icons Cardi B, Anitta, Charlie Puth, and Niall Horan. A few up-and-comers will also grace the stage, including TikTok Elevate alums Kaliii and Isabel LaRosa.
The event’s host lineup is sure to attract its own legion of fans.
In The Mix will be hosted by four creators: TikTok Discover List honoree Drew Afualo (8 million followers), artist Eric Sedeño (987K), and radio hosts Lamar Dawson (426K) and Josh “Bru” Brubaker (4.6 million). Here’s what Afualo—aka the “baba yaga for misogynists”—had to say about the big event:
“[TikTok] has given me the ability to not only pursue my dreams, but also build a community of so many amazing, like-minded individuals. I can’t wait to have a silly, fun, amazing time at In The Mix and I’m most looking forward to hosting the LIVE, laughing with Eric, connecting with the audience, and seeing some amazing performances!”
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HEADLINES IN BRIEF 📰
After working closely with literary influencers to prepare titles for publication, Bindery has announced the first four books to be released under presses led by its creator partners. (Tubefilter)
Life coach and Instagram star Jay Shetty has launched a new MasterClass course titled Navigating Change. (Tubefilter)
According to The Verge, OpenAI may be considering the reinstatement of former CEO Sam Altman following his sudden firing last week. (The Verge)
Disney, Apple, and Lionsgate have reportedly joined IBM in suspending ad spending on X due to concerns about hate speech and antisemitic content. (Engadget)
DATA • MILLIONAIRES 📈
This TikTok star is pulling back the curtain on the modeling industry
Kenz Lawrén knows the ins and outs of the fashion industry—after all, she’s been a model since she was 18 years old. And yet, in 2020, the creator found herself wishing that she looked more like the woman in her professionally shot modeling photos.
If she felt that way, Lawrén knew others must be feeling weighed down by unrealistic beauty standards, too—especially those who were unaware of all the editing and effort that went into achieving those perfect shots.
So, Lawrén decided to “uncover the veil” on the modeling industry.
It was perfect timing. COVID-19 had shut down most modeling gigs, which gave Lawrén the time she needed to build a TikTok account centered on “the reality of what it’s like being a model.” Her content delved into the “things that are a little bit more taboo,” and she often reminded viewers to look beyond the industry’s “stupid beauty standards.”
And then, one day, Lawrén took her makeup off on camera. That simple act garnered more than 17 million views, and encouraging messages flooded in soon after.
“That was huge…I’ve always had acne-prone skin, and that’s something that everyone can relate to. Even if you don’t have like chronic acne, everyone can relate to getting an unfortunate pimple on their face, and it can be really debilitating of your confidence.”
Nowadays, Lawrén is all about bringing out the “inner confidence” of her 1 million followers. In addition to posting behind-the-scenes modeling videos, she recently began hosting workshops and is planning a longer-form YouTube series called New Face.
Read our full interview with Lawrén here to learn more about her next steps.
DEAR TIKTOK
Jewish celebrities are calling on TikTok to shut down “the biggest antisemitic movement since the Nazis”
Antisemitism and islamophobia are on the rise across social media. According to data from the Anti-Defamation League (as shared by The New York Times), the amount of antisemitic content on X has increased by nearly ten times since October 7. On Facebook, that jump is closer to 28%.
Now, some Jewish creators are concerned that TikTok is trending in the same direction.
Is TikTok doing enough to stop the rise of hateful rhetoric?
In an open letter to TikTok that was last updated on November 1, 43 Jewish celebrities and influencers asked TikTok to improve its safety tools, moderate fairly, prioritize objective content, and move quickly in response to physical threats. Signees included Sacha Baron Cohen, Debra Messing, Amy Schumer, Eitan Bernath, Montana Tucker, and Elliot Tebele of Fuck Jerry.
Some of those celebrities were also present during a recent call organized by TikTok’s Head of Operations, Adam Presser, and its Global Head of User Operations, Seth Melnick. Held five weeks into the war between Israel and Gaza, the private call included at least 30 people and focused on the increase in antisemitic rhetoric on TikTok—a crisis Baron Cohen described as “the biggest antisemitic movement since the Nazis.”
The Borat actor went on to argue that TikTok could “flip a switch” to curb Jewish hate among its community. Presser and Melnick, both of whom are Jewish, agreed that they could be doing more, but noted that a one-step fix (or a “magic button,” as Presser described it) simply doesn’t exist.
For more details, check out our full article here.
LISTEN UP 🎙️
This week on the podcast…
Is TikTok losing momentum?
In a strange turn of events, Instagram and Facebook are back on the rise—while Bytedance’s short-form app seems to be hitting a plateau. Check out the latest episode of Creator Upload to find out why (and learn more about Omegle’s $22 million crash-and-burn).
It’s all right here on Spotify and Apple Podcasts.
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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.