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TikTok sees $20 billion in its future š®
Can the video giant break into retail?
TOGETHER WITH
It's Wednesday and Netflixās latest reality show goes just a bit further than Survivor by tossing competitors directly into a zombie apocalypse.
EYES ON THE PRIZE
TikTok is aiming for $20 billion in retail sales by the end of the year
TikTok has big plans for its burgeoning retail empire. According to a new report from the Wall Street Journal, the video platform aims to increase its retail sales by 300% in just one year.
The target: $20 billion by the end of 2023.
TikTok secured a total of $5 billion in sales last yearāmeaning its belated New Yearās resolution is a big ask. So, how does the Bytedance-owned company plan to make its retail dreams into reality?
TikTok is taking a page from Amazonās playbook. Per WSJ, the appās Shopping Center will function like the retail giantās āSold by Amazonā program. In other words: TikTok plans to source third-party products and then handle the sales and shipping logistics itself. (So far, that process appears to be tied to TikTokās previously announced U.S. retail division.)
The products sold through TikTokās new hub will most likely look like the clothing and goods buyers can find on dubious digital outlets like Shein and Temu. The differentiating factor will be the Shopping Centerās user interface, which WSJ says will āintegrates different channels where users can view and buy goods into one single page.ā
TikTok will also continue to run the overall TikTok Shop (which sells creator-designed and brand-affiliated products). According to a spokesperson for the app, however, TikTokās top retail priority is to empower local businesses to build their presence on the platform and within its marketplace.
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Here Are 3 Ways Joining Threads Can Boost Your GrowthāFrom the Worldās Top Creator Agency
As the worldās #1 influencer talent agency, Viral Nation Talent is always on the pulse of the creator economyāand its expert-led Creator Studio has been keeping a close eye on Threads. The appās explosive success offers a clear opportunity for both emerging and established creators.
Hereās why joining Threads can ātake your content to new heights:
1. Your Instagram followers are already there š
Most creators with an established Instagram presence will experience a growth surge due to Instagram's integration with Threads.
2. Your content will reach users outside your existing audience š£
Content on Threads is currently being served to non-followersāmeaning your posts have a good chance of reaching new viewers.
3. Photos and videos can be repurposed from other platforms š²
Threads may be a text-based app, but photos and videos are already going viral. That high performance offers a great opportunity to benefit from your existing content (without putting in more work!).
Looking for more ways to optimize your content and grow your brand?
āViral Nationās Creator Studioā offers one-on-one content optimization and platform strategization from seasoned experts. From deep-diving into your analytics to guiding your cross-platform growth, the Creator Studio knows exactly how to turn your content into a brand empire.
HEADLINES IN BRIEF š°
According to multiple creators, TikTok has begun removing videos that promote drugs like Ozempic and Mounjaro as weight loss solutions. (Tubefilter)
āSnapchatās number of active daily active users has reportedly increased by 14% year-over-year. (TechCrunch)
āAlphabet has announced the promotion of Google CFO Ruth Porat to president and chief investment officer of Alphabet and Google. (The Verge)
āThreadsā latest update includes the addition of a chronological feed. (Engadget)
DATA ā¢ U.S. TOP 50 š
This cosmetology pro is serving up some of the most viral looks on YouTube Shorts
Emmy Combs can bust out a full face of makeup in no time. The professional cosmetologist has made a name for herself on YouTube Shorts by setting show-stopping beauty transitions to popular soundsābut Combsā most dramatic looks go way beyond a full face of makeup.
To sum up Combsā process in her own words: āI draw on my head when Iām bored.ā
That description is a bit of an understatement. Videos like this one have drawn in tens of millions of views by showing off Combsā incredible artwork, which frequently extends from below her chin to the top of her head. The Maryland native has alopecia universalis, which means she hasnāt had hair on her body (including her head) since she was a small child.
That condition has provided Combs with the perfect canvas to exhibit her extraordinary makeup skills, which often tie in popular characters, TV shows, and celebrities. This āBald Barbieā look, for example, scored more than 1 million views overnightāand thatās still ten times fewer views than Combsā top Short of all time.
Combsā monthly views jumped to over 290 million in July. Data from Gospel Stats.
In fact, the cosmetologistās most popular video has now racked up a whopping 129 million views in less than one month.
Her total weekly views are even more impressive: the makeup artist snagged 146.1 million views over the course of our last seven-day count, pushing her channel to 30th place in our U.S. Top 50 chart.
Those views represent about 20% of Combsā entire lifetime view countāa number that now stands at over 750 million.
WATCH THIS šŗ
After almost a decade online, Lackadaisy is getting its very own animated series
Tracy Butlerās Eisner-nominated webcomic is becoming an animated show. If youāre not familiar with Lackadaisy, this is your sign to binge-read the tale of a rough-and-tumble St. Louis speakeasy populated by a host of animal hooligans.
Since launching in 2005, the Lackadaisy webcomic has been translated into both a print āart-and-lore volumeā and a viral YouTube short film. Nowāafter just one day on BackerKitāan animated Lackadaisy series from Iron Circus Comics has already earned enough support to fund an entire season of episodes. You can check out the teaser for that upcoming show here.
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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.