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TikTok sees $20 billion in its future šŸ”®

Can the video giant break into retail?

TOGETHER WITH

It's Wednesday and Netflixā€™s latest reality show goes just a bit further than Survivor by tossing competitors directly into a zombie apocalypse.

EYES ON THE PRIZE

TikTok is aiming for $20 billion in retail sales by the end of the year

TikTok has big plans for its burgeoning retail empire. According to a new report from the Wall Street Journal, the video platform aims to increase its retail sales by 300% in just one year.

The target: $20 billion by the end of 2023.

TikTok secured a total of $5 billion in sales last yearā€”meaning its belated New Yearā€™s resolution is a big ask. So, how does the Bytedance-owned company plan to make its retail dreams into reality?

TikTok is taking a page from Amazonā€™s playbook. Per WSJ, the appā€™s Shopping Center will function like the retail giantā€™s ā€œSold by Amazonā€ program. In other words: TikTok plans to source third-party products and then handle the sales and shipping logistics itself. (So far, that process appears to be tied to TikTokā€™s previously announced U.S. retail division.)

The products sold through TikTokā€™s new hub will most likely look like the clothing and goods buyers can find on dubious digital outlets like Shein and Temu. The differentiating factor will be the Shopping Centerā€™s user interface, which WSJ says will ā€œintegrates different channels where users can view and buy goods into one single page.ā€

TikTok will also continue to run the overall TikTok Shop (which sells creator-designed and brand-affiliated products). According to a spokesperson for the app, however, TikTokā€™s top retail priority is to empower local businesses to build their presence on the platform and within its marketplace.

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Here Are 3 Ways Joining Threads Can Boost Your Growthā€”From the Worldā€™s Top Creator Agency

As the worldā€™s #1 influencer talent agency, Viral Nation Talent is always on the pulse of the creator economyā€”and its expert-led Creator Studio has been keeping a close eye on Threads. The appā€™s explosive success offers a clear opportunity for both emerging and established creators.

Hereā€™s why joining Threads can ā€‹take your content to new heights:

1. Your Instagram followers are already there šŸ‘‹ 
Most creators with an established Instagram presence will experience a growth surge due to Instagram's integration with Threads.

2. Your content will reach users outside your existing audience šŸ“£
Content on Threads is currently being served to non-followersā€”meaning your posts have a good chance of reaching new viewers.

3. Photos and videos can be repurposed from other platforms šŸ“²
Threads may be a text-based app, but photos and videos are already going viral. That high performance offers a great opportunity to benefit from your existing content (without putting in more work!).

Looking for more ways to optimize your content and grow your brand?

ā€‹Viral Nationā€™s Creator Studioā€‹ offers one-on-one content optimization and platform strategization from seasoned experts. From deep-diving into your analytics to guiding your cross-platform growth, the Creator Studio knows exactly how to turn your content into a brand empire.

HEADLINES IN BRIEF šŸ“°

DATA ā€¢ U.S. TOP 50 šŸ“ˆ

This cosmetology pro is serving up some of the most viral looks on YouTube Shorts

Emmy Combs can bust out a full face of makeup in no time. The professional cosmetologist has made a name for herself on YouTube Shorts by setting show-stopping beauty transitions to popular soundsā€”but Combsā€™ most dramatic looks go way beyond a full face of makeup.

To sum up Combsā€™ process in her own words: ā€œI draw on my head when Iā€™m bored.ā€

That description is a bit of an understatement. Videos like this one have drawn in tens of millions of views by showing off Combsā€™ incredible artwork, which frequently extends from below her chin to the top of her head. The Maryland native has alopecia universalis, which means she hasnā€™t had hair on her body (including her head) since she was a small child.

That condition has provided Combs with the perfect canvas to exhibit her extraordinary makeup skills, which often tie in popular characters, TV shows, and celebrities. This ā€œBald Barbieā€ look, for example, scored more than 1 million views overnightā€”and thatā€™s still ten times fewer views than Combsā€™ top Short of all time.

Combsā€™ monthly views jumped to over 290 million in July. Data from Gospel Stats.

  • In fact, the cosmetologistā€™s most popular video has now racked up a whopping 129 million views in less than one month.

  • Her total weekly views are even more impressive: the makeup artist snagged 146.1 million views over the course of our last seven-day count, pushing her channel to 30th place in our U.S. Top 50 chart.

  • Those views represent about 20% of Combsā€™ entire lifetime view countā€”a number that now stands at over 750 million.

WATCH THIS šŸ“ŗ

After almost a decade online, Lackadaisy is getting its very own animated series

Tracy Butlerā€™s Eisner-nominated webcomic is becoming an animated show. If youā€™re not familiar with Lackadaisy, this is your sign to binge-read the tale of a rough-and-tumble St. Louis speakeasy populated by a host of animal hooligans.

Since launching in 2005, the Lackadaisy webcomic has been translated into both a print ā€œart-and-lore volumeā€ and a viral YouTube short film. Nowā€”after just one day on BackerKitā€”an animated Lackadaisy series from Iron Circus Comics has already earned enough support to fund an entire season of episodes. You can check out the teaser for that upcoming show here.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.