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The nominations are in š
And MatPat is hosting a Streamys with a summer vibe.
TOGETHER WITH
It's Tuesday and the world of jiu-jitsu has a warning for Elon Musk: Mark Zuckerberg has earned a shiny new blue belt, and heās not afraid to use it.
DRUMROLL, PLEASEā¦
Meet the nominees for the 13th annual Streamy Awards, hosted by MatPat:
With a new summer date and an iconic host, the 2023 Streamy Awards are shaping up to be the event of the year. Come August 27, MatPat will be the one running the showābut for now, allow us to introduce a few of this yearās Streamy Award nominees:
Starting off with the most nominated creators of 2023ā¦
Three-time Creator of the Year MrBeast has once again reeled in a record number of nominations. The YouTube star will compete for Collaboration, Creator for Social Good, Creator Product (for Feastables), the Streamys Brand Award for Brand Engagement, andāof courseāCreator of the Year. That last award comes with some stiff competition; MrBeast will have to take down rising and long-established stars like Airrack, Alix Earle, Charli DāAmelio, Jay Shetty, JiDion, Logan Paul, Mikayla Nogueira, Ryan Trahan, and Zach King to come out on top.
Kai Cenat is the next most-nominated creator. The Twitch dominator snagged four nods, while culinary superstar grandma Cooking with Lynja and streamer extraordinaire Hasanabi scored three each.
A brand-new award will add some intrigue to the mix:
In collaboration with Rolling Stone, the Streamys will honor 2023ās most impactful (and most memed) songs by presenting The Sound of the Year award. Nominees include bangers like āArea Codesā by Kaliii, āGOATED.ā by Armani White, āHere With Meā by d4vd, āUnholyā by Sam Smith and Kim Petras, and āWhat It Isā by Doechii.
For a full list of nominees, check out our website hereāand donāt forget to tune in to Streamys socials on the big night. This yearās show is produced by Tubefilter and dick clark productions, and will stream live at 6 p.m. Pacific/9 p.m. Eastern on August 27.
š SPONSORED š
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1,160 channel partners have already benefited from āSpotterās $100,000 to $50M funding dealsā and invaluable performance insights.
Hereās what two top YouTubers have to say about working with Spotter:
DALLMYD (13.5M Subscribers): āSpotter changed my life, and Iām super grateful.ā
Airrack (13.7M Subscribers): āSpotter was there for me.ā When Airrack wanted to expand his production team in 2022, he knew exactly where to turn to: āIf I immediately need cash, obviously Spotter is where I would go for that.ā
Thereās no time like the present to find out. In fact, when you partner with Spotter, youāll āreceive upfront funds and YouTube performance dataā immediatelyāwhich means you could start revolutionizing your channel in a matter of days.
Ready to get started? Hit the button below to learn more. ā
HEADLINES IN BRIEF š°
Instagram Subscriptions has expanded to ten new countries: Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, and the United Kingdom. (Tubefilter)
āAccording to a recent memo from CEO Linda Yaccarino, Twitterās next steps could involve the introduction of āpaymentsā and ābankingā features. (Engadget)
āNetflix has introduced a new āMy Netflixā tab to help mobile users keep track of their liked and recently-watched shows. (TechCrunch)
āA new study from Stanfordās Internet Observatory found that āchild sexual abuse materialā was ādisturbingly prevalentā on Mastodon, a decentralized Twitter alternative. (The Verge)
DATA ⢠GLOBAL TOP 50 š
This creatorās short-form superpower: finding the humor in family drama
For Alfredo Larin, producing a viral video comes down to three simple ingredients: silly expressions, funny hats, and relatable family humor. The YouTube star has fine-tuned his approach to short-form comedy over the last year, making his channel a mainstay in our Global Top 50 chart. Itās not hard to see why viewers get a kick of out Larinās mega-viral videos: the creator has a knack for translating universal family experiences into 60-second skits.
Whether youāre fighting with a sibling or having flashbacks to your fourth-grade science fair, Larin has a video designed just for youāand for the 17.6 million fans subscribed to his YouTube channel.
That relatability has sent Larinās viewership stats soaring.

Larinās channel has scored more than 1 billion views every month since December 2022. Data from Gospel Stats.
July is already shaping up to be one of Larinās best months ever, with hundreds of millions of views rushing in every week:
Over the course of our last seven-day count, the Shorts star collected a whopping 494.5 million weekly views.
That weekly count contributed to an even more impressive number: Larinās lifetime total of over 15.2 billion views.
All those views sent the creatorās channel soaring to #4 in the Global Top 50āonly three steps away from being the most-viewed channel in the world.
TEXT LANGUAGE
TikTok is taking on Twitter and Threads with a brand-new text-based feature
Threads isnāt the only platform gunning for Twitterās user base. Only weeks after the debut of Metaās new text-focused app, TikTok has introduced its own version of written posts. In an introductory blog post, TikTok described its latest offering as āa new way to createā:
āWith text posts, weāre expanding the boundaries of content creation for everyone on TikTok, giving the written creativity weāve seen in comments, captions, and videos a dedicated space to shine.ā
According to TikTok, users can enhance their text posts with Stickers, Sounds, and other in-app products. Communities like #BookTok will likely find a variety of literary uses for the new feature: as TikTok pointed out, the availability of text posts will allow creators āto share their stories, poems, lyrics, and other written content.ā
Text posts could also attract users who havenāt yet discovered their place on TikTok. The appās new offering will likely appeal to viewers on both YouTube (which has repeatedly extolled the value of a multiformat approach) and Twitter, where Elon Muskās erratic decision-making has led to an exodus of millions of users. TikTokās new text-based abilities could be relevant to Google, tooāif young viewers are still interested in using the Bytedance-owned app as a search engine, that is.
WATCH THIS šŗ
What does nostalgia sound like? Just ask Josh Harmon.
Josh Harmon is more than an insanely talented drummer. With his litany of musical instruments and off-the-wall props, the TikToker can imitate just about any soundāincluding Snoopyās pizza-making routine and Olafās off-putting attempt at charades.
In fact, Harmon has reenacted the sound effects from some of TV and filmās most iconic scenes, including clips from Wednesday, Spider-Man, and The Lion King. Check out his channel here if youāre in the mood for some auditory nostalgia.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.MatP