TOGETHER WITH

It’s Friday and Feastables fans are in for a sweet treat courtesy of MrBeast and Karl Jacobs: Karl’s Gummies.

AWARDS SEASON

Streamy Awards submissions just opened—and thanks to Viral Nation, they’re 100% free

The Streamy Awards celebrate the internet’s hottest stars, so it makes sense that this year’s Los Angeles-based event will be a summer soiree.

The 13th annual Streamys, presented by Dick Clark Productions and Tubefilter on August 27, will hand out honors across nearly 50 categories—including one brand-new award. Iconic music publication Rolling Stone is joining forces with the Streamys to present The Rolling Stone Sound of the Year, which will honor songs that dominated content creation on social media.

If you’re hoping to take home a trophy at this year’s Streamys, you’re in luck:

Submissions are free this year thanks to Viral Nation (but they won’t stay open for long).

Submissions for the 2023 Streamy Awards are open for just over one month—from April 27 to May 30—at streamys.org/submissions. Nominees will be announced in July 2023, so creators have plenty to look forward to this summer. Here’s what Tubefilter CEO Drew Baldwin had to say about this year’s big event:

🔆 SPONSORED 🔆

Fiverr’s Influencer Program offers exclusive credits and best-in-class compensation. Have you submitted your application?

Promoting the world’s largest marketplace for digital services means gaining access to some of the biggest creator perks in the industry. When you partner with Fiverr, you won’t just earn best-in-class commissions. You’ll also receive free credits to test out the platform for yourself—meaning unfettered access to services in over 550 categories.

Need help with graphic design, copywriting, video editing, voice over, web programming, or SEO? You can use credits to secure the services you need most and then get paid to share your experience with your audience.

Here’s a sneak peek at a few other perks that come with Fiverr’s Influencer Program:

💪 Higher earning power: By joining Fiverr’s influencer program, creators with at least 5,000 followers can opt for generous flat rates or earn commission rates that are significantly higher than those offered by other brands.

📈 Increased engagement: Promotional videos about Fiverr tend to outperform other posts—meaning you can increase your viewership and your earnings at the same time.

🛍️ Exclusive promo codes: A partnership with Fiverr benefits your audience, too. With exclusive promo codes, you can offer your viewers 10% off their first purchase on Fiverr.

Ready to get started?

Apply here →

HEADLINES IN BRIEF 📰

• YouTube has sent a whole convoy of creators to the NFL Draft, including personalities like Jesser, Ryan Trahan, and Lisa Nguyen. (Tubefilter)
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• A group of YouTube contractors in Texas has officially voted to form a union as part of an effort to negotiate with Google parent company Alphabet. (Tubefilter)
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• Snap’s stock fell around 20% on Thursday after the company reported earning $989 million in first-quarter revenue. (TechCrunch)
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• YouTube’s latest update will make it possible for U.S. users to access podcasts “for on-demand, offline & background listening” in the YouTube Music app. (The Verge)

DATA • YOUTUBE MILLIONAIRES 📈

Meet the YouTube star bringing new life to the Walking Dead community

Demir might be a high schooler, but he already has years of social media experience under his belt. In fact, the creator says he’s been making videos since he was “really young”—so young that the idea of scoring one million YouTube subscribers has been on his mind since elementary school:

Fast forward to 2023, and Demir has already surpassed his goal of hitting one million YouTube subscribers (and scored another 2.4 million TikTok followers in the process). His content varies by platform, but when it comes to YouTube, the creator’s top videos all focus on one central theme: The Walking Dead. 

Demir is 100% serious about his “really big Walking Dead obsession,” but his channel—aka Clashed PR—initially “started as a joke.” His friends were growing weary of 24/7 Walking Dead references, so the YouTuber jokingly asked if he should start making Shorts about the show instead. The response was an enthusiastic ‘yes.’

It was the right answer.

• Less than a year later, Clashed PR has accumulated more than 1.7 billion lifetime views.

• Plus, the channel regularly brings in over 200 million views per month.

• As for the videos themselves? Demir’s top three Shorts each claim more than 50 million views all on their own.

MKBHD X ATOMS

Introducing Model 251: a shoe inspired by MKBHD’s first-ever tech video

When MKBHD (aka technology YouTuber Marques Brownlee) first ordered from “everyday” fashion brand Atoms in 2022, he only intended to buy a face mask. The company’s founders—Sidra Qasim and Waqas Ali—had other ideas:

“We reached out to him and said, ‘We are fans of you, and we love the way you explain products,'” Qasim told Fast Company. “‘We would love to see if there is a world where we can work together to design a sneaker.'”

One year later, Brownlee and Atoms have teamed up to release Model 251, a limited-edition, made-to-order pair of sneakers named after the length of the YouTuber’s first tech-themed video: two minutes and 51 seconds. The sleek black-and-red high-top sneakers will be released as a limited edition design priced at $189.

MKBHD fans will want to snag a pair as soon as possible (although there probably isn’t enough inventory for all of Brownlee’s 16.8 million subscribers). Model 251 will be available for $189 until May 23, and will be made-to-order for delivery in July and August of this year. From Brownlee’s description, fans who take advantage of the limited-edition offer can look forward to receiving sneakers that are both skillfully designed and “structurally sound.”

WATCH THIS 📺

Pixar parents might not be the best examples when it comes to child-rearing

When Pixar released films like Inside Out and Luca, it probably wasn’t expecting anyone to psychoanalyze the parenting expertise of its characters. Luckily for us, the minds behind Cinema Therapy—aka filmmaker Alan Seawright and licensed therapist Jonathan Decker—have taken it upon themselves to deliver their best takes on cartoon child-rearing.

So, which movie do you think nails the whole parenting thing—Coco, Inside Out, Luca, Onward, or Turning Red?

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.