TOGETHER WITH

It's Tuesday and things are heating up on Kick. The streaming platform says it scored 1 million sign-ups in just 24 hours last week—not to mention a deal with Twitch star Amouranth.

WHAT’S THE CATCH?

Will Twitch’s new 70/30 revenue split do more harm than good?

Last September, Twitch began the process of downgrading all streamers (including previously exclusive Partners) to a 50/50 revenue split. Now, the platform is introducing a program that will give some creators the opportunity to earn back their 70% cut.

Not everyone is thrilled about the arrival of Partner Plus.

As several streamers have pointed out, Twitch’s updated 70/30 revenue split comes with some major qualifications. The eligibility requirements alone are a major hurdle: to qualify for the Partner Plus program, Twitch says streamers “must maintain a sub count of at least 350 recurring paid subscriptions for three consecutive months.” Those “recurring paid subscriptions” don’t include gifted or Prime subs; according to Twitch, only paid channel subscriptions that viewers buy for themselves at $4.99/month will be counted towards the 350 sub requirement.

That’s not the only catch:

• First off, Twitch will only pay out 70% of “net subscription revenue” up to $100,000.
   

• After streamers earn $100,000 in revenue, their split goes back down to 50/50.
  
  

• The Partner Plus program also has a time cap of 12 months—meaning streamers will have to hit 350 subs for at least consecutive three months every year to maintain eligibility.

Needless to say, those qualifications have already earned Twitch plenty of flack online. As Loaded chief of creator monetization Brandon Freytag told Tubefilter, the Partner Plus program may feel like “a positive step in a lot of ways,” but its extensive list of rules and regulations is a pretty major drawback:

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From building teams to brainstorming content, YouTubers like you do it all—which is why Spotter has invested more than $775 million to make sure creators have every possible resource at their fingertips.

1,160 channel partners have already benefited from ​Spotter’s $100,000 to $50M funding deals​ and invaluable performance insights.

Here’s what two top YouTubers have to say about working with Spotter:

DALLMYD (13.4M Subscribers): “Spotter changed my life, and I’m super grateful.”

Airrack (13.4M Subscribers): “Spotter was there for me.” 
When Airrack wanted to expand his production team in 2022, he knew exactly where to turn to: “If I immediately need cash, obviously Spotter is where I would go for that.”

There’s no time like the present to find out. In fact, when you partner with Spotter, you’ll receive upfront funds and YouTube performance data immediately—which means you could start revolutionizing your channel in a matter of days.

Ready to get started? Hit the button below to learn more.

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HEADLINES IN BRIEF 📰

• A new television program starring treasure-hunting YouTuber Brandon Jordan premiered on The Weather Channel on June 18. (Tubefilter)
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• Medical professionals in the U.K. can now apply to have their YouTube channels listed as authoritative sources. (YouTube)
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• YouTube will head to Montreal this fall in order to launch an initiative called CNCPT MTL. (Tubefilter)
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• Meta has announced that its “COVID-19 misinformation rules will no longer be in effect globally.” (The Verge)

DATA • YOUTUBE MILLIONAIRES 📈

This BookTok star helps her favorite authors go viral

Three years ago, Ayman wasn’t all that into books. She’d been a voracious reader as a kid, but the pressures of required reading in high school and college had sucked the joy out of books. Social media wasn’t really her thing, either—until “quarantine boredom” sent her in an unexpected direction.

Fast forward to 2023, and Ayman is now an influential BookToker with almost 1 million followers and the power to sell out books all over the U.S. That journey, she says, started “purely on accident.” The creator needed something to do during COVID, so she started scrolling through BookTok: a TikTok niche focused on everything literary. Ayman says being a part of that community “brought my love for reading back.”

The creator has now repaid that gift many times over, both by helping others rediscover their passion for books and by boosting the visibility of her favorite authors:

Both TikTok itself and the broader publishing industry have now taken notice of Ayman’s online influence. The creator was spotlighted by TikTok for World Book Day and as part of its first API Visionary Voices list, and has a full-time position waiting for her at Fable after she graduates in the fall. (Ayman describes Fable as a “more aesthetic and non-glitchy version” of Goodreads.)

In the meantime, though, BookTok is her full-time gig—and based on the 128 million likes she’s racked up on TikTok, Ayman’s fans are just fine with that.

TAG, YOU’RE IT

KSI is bringing influencer boxing to Nashville—with a twist

Misfits Boxing’s eighth event is going off-book. On July 22, the influencer boxing showdown will feature a “survivor tag”-style main card for the first time since its founding by star creator KSI. Four creators—NichLmao, Swarmz, Ryan Johnston, and BDave—will occupy the ring at the same time for that clash, with two combatants tagging in to fight at a time.

Per the event’s rules, a social media vote will determine which two participants come to blows first. (Given that NichLmao reaches 25 million YouTube subscribers and routinely ranks among the 50 most-watched U.S.-based channels, we’re guessing he’ll be one of those starting fighters.) After that vote, current combatants can force their idle counterparts to “tag in” for them at any time. Fighters who refuse a tag request will be eliminated.

Victory goes to the last man standing.

“Survivor tag” isn’t the only unusual format coming to Misfits Boxing 008, which will take place at the Nashville Municipal Auditorium and be streamed via pay-per-view platform DAZN. The event’s undercard will feature a battle between YouTube gun enthusiast Brandon Herrera and Kick sensation Ac7ionMan, plus a tag-team match between two pairs of fighters. Exec Kalle Sauerland—who serves as Co-President of Misfits Boxing—hyped up those showdowns in a recent statement:

LISTEN UP 🎙️

This week on the podcast…

KSI and Logan Paul’s beverage brand is now #6 in the sports drink industry. According to reporter Darren Rovell, Prime scored around $51.7 million in sales in March 2023 alone. So, how did the influencer duo do it?

Find out on the latest episode of Creator Upload. It’s all right here on Apple Podcasts and Spotify.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.