It’s Friday and YouTube’s rumored AI voice cloning tool could transform the music industry as we know it—if record labels are willing to hand over their catalogs to train it.

CREATOR CONJURING

Sam and Colby sold out 168 movie theaters with a single episode of their spooky new series

Sam and Colby have a knack for living on the edge—but they usually try pretty hard not to die on the edge. In 2021, that instinct for self-preservation led the creators to flee soon after visiting the Old Arnold Estate (aka the house that inspired The Conjuring films).

Sam and Colby weren’t the only ones chilled and thrilled by their experience at Old Arnold. In fact, an hour-and-a-half-long YouTube video inspired by their short visit has since become one of the duo’s most popular uploads.

Two years later, Sam and Colby returned to the Old Arnold Estate for a week-long stay.

The resulting series (aka A Week at the Conjuring House) won’t drop on YouTube until Sunday, but the first episode alone has already generated a supernatural amount of buzz. To promote their new series, Sam and Colby snagged a deal with Cinemark to air the premiere episode on October 19—and promptly sold out tickets to 168 movie theaters across the U.S.

If you weren’t able to snag one of those tickets, have no fear: based on Sam and Colby’s tweets about their haunted holiday, A Week at the Conjuring House should be just as hair-raising to watch from home.

HEADLINES IN BRIEF 📰

• YouTube is rolling out The Shorts Innovation Program for News, a $1.6 million initiative that will pay news orgs to create short-form content. (Tubefilter)
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• Instagram’s latest test feature allows creators to launch polls in their comment sections. (Engadget)
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• Meta has reportedly begun featuring Threads posts on Facebook via a new “For You on Threads” carousel. (TechCrunch)
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• Poshmark will cut off access to its social ecommerce app in India, Australia, and the U.K. early next month. (TechCrunch)

DATA • CREATORS ON THE RISE 📈

From basil to beakers, this creator has turned salad-making into a science

Darlene Schrijver is a big fan of salad. She adores the freshness of the ingredients, the fun of farmer’s markets, and—most importantly—the joy of sharing food with family.

So, when it came time for Schrijver’s social media-savvy daughter to leave for college, the creator knew exactly how to stay in touch. She launched a salad-focused TikTok account (with a touch of scientific theming to honor her daughter’s microbiology major) and began posting their favorite recipes online. Those initial videos attracted more views than expected—and enough requests to keep Schrijver tossing veggies for a solid month. So, that’s exactly what she did.

That one salad shook up Schrijver’s entire career path. After posting her take on the Kardashian’s signature snack, the creator’s channel “just grew exponentially right away.” Viewers loved everything about The Salad Lab, from Schrijver’s easy-to-follow recipes to her handmade dishes and lab coat. They still do: these days, the creator’s TikTok channel claims nearly three million followers and she’s even worked with Viral Nation to release a handcrafted bowl of her own.

Check out our full interview with Schrijver here to learn more about that newly-released product and her plans for The Salad Lab’s future.

WATCH THIS 📺

Adobe is flexing its fashion skills with a “digital dress that brings fabric to life”

Adobe’s latest innovations aren’t limited to computer software and editing tech. Over the weekend, the company introduced "Project Primrose”: a sparkly strapless number that leverages generative AI to “change its fabric pattern, colours and style while on the wearer.”

Does Adobe’s Primrose dress give us digital billboard vibes? Yes. Would we still wear it to a New Year’s Eve party? Also yes.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.