TOGETHER WITH

It’s Tuesday and if you’re channel-surfing on YouTube, why not take the platform’s experimental new “play something” button for a spin?

CEREAL KILLER

Start your Good Mythical Morning off right with Rhett & Link’s new cereal brand

Look out, ‘90s kids: YouTube icons Rhett & Link have released a new cereal brand designed to give you a “mouthful of nostalgia.” The duo announced the launch of MishMash yesterday with a slightly morbid commercial that nevertheless reignited our love of milk-soaked sugar:

As of now, MishMash comes in two flavors: Sweet Mac N’ Mello—a cereal made up of macaroni-shaped puffed corn “noodles” with marshmallows—and Peanut Butter N’ Honey Sandwich. Both options sound like a delicious way to start the morning, but they don’t come cheap: a “starter pack” with one box of each flavor will run you $20, while a four-pack of any flavor goes for $40.

MishMash definitely isn’t the first merch item to come out of Rhett & Link’s production company (aka Mythical), but it is the duo’s first direct-to-consumer food product. The esteemed creators partnered with product manufacturing company Warren James to bring the concept from ideation to breakfast tables.

The brand is also one of their most whimsical products: each box of cereal is emblazoned with MishMash’s mascot—a mouse/bird/reindeer (mousebirdeer?) named Randler—and can be opened up to play a game printed on the inside.

If you’re ready to “eat like a kid again,” head on over to MishMash’s digital storefront to secure the goods.

🔆 SPONSORED 🔆

Ready to expand your creator brand? Here’s how to choose the perfect funding partner for your goals:

When it comes to investing in your channel, choosing the right funding partner is crucial—but that doesn’t mean it’s easy. Spotter gets it: after all, their team has already invested $850 million in creator careers and partnered with top stars like MrBeast, Airrack, and Miss Darcei.

How can you start your funding journey on the right foot?​

1. Visualize your end goal 👁️
Do you need funds for a bigger studio space? Is it time to bring an editor on board? With Spotter, you’ll receive fresh capital within days—meaning you can put your plan into action ASAP.

2. Make a list of your top priorities 📝 
​When it comes to expanding your brand, it’s important to choose a funding partner that checks every box on your list. Here are a few of the reasons top YouTubers team up with Spotter:

• 100% creator control over all content and future earnings

• Personalized deals ranging from $100,000 to $50 million

• Exclusive YouTube data insights 

3. Get in touch with the experts for more info 👋
Head over to Spotter’s website to read through creator testimonials and FAQs, or hit the link below to get in touch with their team.

Ready to get started with Spotter?

Visit the website to learn more→ ​

HEADLINES IN BRIEF 📰

• During the last week of October, all of the top five most-viewed YouTube channels scored at least 400 million weekly views. (Tubefilter)
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• Creators in the U.S., the U.K., Germany, and France will lose access to TikTok’s $1 billion creator fund on December 16. (The Verge)
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• YouTube is testing out two new AI-driven features: a chatbot that provides recommendations and answers user questions, and comment sections that can be organized into “Topics.” (Engadget)
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• According to Reuters, Meta plans to make its new generative AI advertising tools inaccessible to “political campaigns and advertisers.” (Reuters)

DATA • GOSPEL STATS 📈

Deadly lasers? $20,000 plane tickets? This week’s Brand Report has it all.

Two themes reigned supreme in the latest Gospel Stats Weekly Brand Report: MrBeast and Halloween. It might seem odd to count a single YouTuber as a theme, but given that this week’s top branded clips include a MrBeast video, a video that looks like a MrBeast format, and a video that spotlights a MrBeast video, we’re pretty sure the term applies.

Here’s how the rankings shook out:

🥇 MrBeast x Prime Hydration: World’s Deadliest Laser Maze!
MrBeast’s latest high-stakes competition was brought to viewers by Prime Hydration, a beverage brand developed by creators KSI and Logan Paul. The drink played a central role in MrBeast’s video, with participants competing to cross a giant laser maze while holding a bottle of Prime.

🥈 Sidemen x Magic Travel: SIDEMEN $20,000 VS $20 PLANE TICKET
KSI made his second appearance in this week’s rankings as part of the British supergroup Sidemen. The creators’ flight-themed video leveraged a “this vs. that” format that will be familiar to MrBeast fans. It also jived nicely with the service offered by Magic Travel, the travel agency that sponsored the Sidemen’s aerial adventures.

🥉 Ryan Trahan x Air Up:  I Stayed in Luxury Tiny Homes
Over the last three weeks, Air Up has sponsored top videos from Airrack, Amp, and Ryan Trahan. The last of those three YouTubers went viral in late October by visiting fancy tiny homes across America. Also along for the ride: Trahan’s very own Air Up water bottle. In The Bag? Quincy & Emmanuel Try To Discover Sophia’s Hidden Passion

Check out our full article to see Halloween’s impact on October’s top videos—and then head over to Gospel Stats to discover which brands are sponsoring top creators and rising stars.

WATCH THIS 📺

A brand-new Beatles music video has already scored 21 million views in 3 days

“Now and Then” might not be a typical Beatles production, but fans are still happy to tune into their favorite band (even if half of the members are AI-generated). Since hitting YouTube on November 3, the music video—which includes vocals from a “long mythologised John Lennon demo”—has attracted more than 21 million views.

Check out the full video and description here to learn more about the song’s fifty-year-long “journey to fruition.”

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.