TOGETHER WITH

It’s Thursday and, after going public in March, Reddit has big plans to amp up revenue by monetizing the billion-plus search queries it gets every month.

CREATORS IN CONTROL

OpenAI’s upcoming tool will let creators decide how (and if) their content is used in AI training

Microsoft may be having issues staying invested in other areas of its business (it just inexplicably shuttered successful games studios Arkane and Tango Gameworks), but it continues to be all-in on artificial intelligence.

The issue: Generative models like OpenAI and Midjourney have to be trained on human-made content, and that content has to come from somewhere. Often it comes in the form of massive data scrapes that violate creators’ rights. But in a new blog post, OpenAI says it’s building a tool, Media Manager, that will give creators control over what it does with their work.

How it’ll work: Before Media Manager can go live, OpenAI will need to build a “first-ever tool of its kind” that’ll identify copyrighted material across multiple sources and will reflect each creator’s training preferences. That development process will take a while, so OpenAI is planning to launch Media Manager “by 2025,” with “additional choices and features” arriving later on.

Why it matters: AI is a major concern across virtually every creative industry right now, with much of that concern centered on where companies like OpenAI get the training material that’s later used to crunch out generated products. If OpenAI truly is dedicated to letting people keep their art, writing, videos, and more from being used in its dataset, that could be a big step forward for creator protection.

🔆 SPONSORED 🔆

It’s your turn to join the team behind the world’s #1 AI video clipping tool

Last year, creator experts Ruben Hassid and Jon Youshaei joined forces with leading engineers to debut the world’s #1 AI video clipping tool: OpusClip. Since then, over 2 million users have signed up to create viral Shorts, TikToks, and Reels.

Now, OpusClip is teaming up with Creator Ambassadors like Nicky Saunders, Matt Wolfe, Roberto Blake, Sean Cannell—and you.

Have you tried OpusClip before but it didn't work for your content? Are you ready to shape the future of AI video editing alongside industry-leading creators? We have good news!

OpusClip is developing new AI models designed to clip absolutely anything—meaning now's your chance to join their team in creating models optimized for you. Here’s how it works:

1. State-of-the-art models like GPT-4V are used to understand rich signals inside your submitted video 🔎
   
   

2. Next, OpusClip classifies your video by genre and recommends a narrative template ✍️
   
   

3. Short videos are then curated based on your chosen narrative template 🎥
   
   

4. The result: clips with viral potential for any video genre 🔥

Ready to bring those models to life as an OpusClip co-creation partner? Reach out to the team at [email protected] or hit the link below to learn more:

Get in touch with OpusClip →

HEADLINES IN BRIEF 📰

• Gen Z is learning about Palestine—and the protests being held in support of it—from digital platforms like TikTok. Is that one reason for its recent ban? (Tubefilter) 
  

• FaZe Clan and TalentX vets have launched Fixated, a talent management firm/content studio hybrid that’s already signed sports-loving streamer Sketch, the chess-playing Botez Sisters, and the pranksters/sketch comedians/public interviewers of Love Live Serve.(Tubefilter)
  ​

• Kai Cenat is off the hook for riot charges related to his wild giveaway in New York City last year. The Manhattan district attorney’s office has chosen not to prosecute him. (Tubefilter)
  ​

• Mizkif thinks he’s “done it all” when it comes to streaming, and now is eyeballing big MMA plans. (Dexerto)

COLUMNS • CREATORS ON THE RISE 📈

"I love creating, I love creating, I love creating"

How it started: When he was in the third grade, O'Neil Thomas scored what was possibly the most important acting role of his life: one of the three kings in his school's Christmas play. He had no speaking lines and was only onstage for a few minutes—but those few minutes were enough for him to fall completely, utterly in love with acting.

• He went to performing arts high school, and as soon as he graduated, headed straight to New York City to take "as many [acting] classes as possible," he says. "I landed my agent, my manager, and I've been able to book some cool gigs."
  
  

• But then COVID happened, and Hollywood shut down. So Thomas decided to pursue his other passion: social media.
  
  

• He found his first niche uploading videos that riffed on Lin-Manual Miranda’s historical rap musical Hamilton. That got him 50,000 followers on TikTok. Then, last November, he started posting “clapback videos”—scripted skits where he doles out sick burn after sick burn.

How it’s going: Since the start of his clapback series, Thomas has amassed nearly 3 million followers on TikTok, with another 318,000 on Instagram and 30,000 on YouTube. He also booked a role in indie horror film Summer of the Wolf, which debuted last year.

What’s up next: Thomas can’t tell us too much without spoiling, but says to keep an eye out: summer 2024 is “going to be cool.”

WATCH THIS 📺

A losing game

One man, one mic: We’ve had our eye on Cam James since December, when he started uploading videos educating people about various financial scams and other money-losing propositions, like multi-level marketing companies. He’s got a casual, lo-fi style that usually finds him standing in his front yard or a park with a mic, breaking down bad actors so people don’t waste their money.

In this episode: James tackles the rise of sports betting and how big sports leagues have gone from discouraging bettors to plastering their arenas with ads for FanDuel and DraftKings. He goes into how young men are particularly vulnerable to predatory betting sites, and how our lawmakers are—to be frank—not doing sh*t to protect us. Check it out here.

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Today's newsletter is from: James Hale, Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.