MrBeast's NBA record šŸ€

Feastables is hitting the court.

TOGETHER WITH

It's Tuesday and an ad-free version of TikTok could be in your futureā€”if youā€™re willing to cough up a subscription fee.

HOWDY, CREATORS šŸ¤ 

VidSummit kicks off in Texas today. Hereā€™s what to expect from the conferenceā€™s 10th annual edition:

VidSummit is taking things up a notch for its tenth annual creator conference. The three-day event will include a series of firsts, including a brand-new location at the Irving Convention Center (which sits just outside Dallas) and a job fair headlined by seven creators.

VidSummitā€™s move from California to Texas reflects its evolution since 2014, when consultant Derral Eves first launched the conference as a ā€œhidden underground eventā€ for creators and industry pros. For the past five years, VidSummit has sold out all 1,500 spots at its old venue; this yearā€™s Irving location will allow 3,000 attendees to snag in-person tickets at $995 a pop.

Despite that growth, VidSummitā€™s core demographic remains an exclusive groupā€”one Eves describes as ā€œthe top 1% of the people that are pushing the needle.ā€

ā€œOur formula is just, ā€˜Hey, youā€™re getting conversations you wouldnā€™t get anywhere elseā€™ā€¦I think thatā€™s what VidSummitā€™s about, is giving people that true opportunity, where itā€™s not just about getting views and monetizing the views, but about the whole creator economy and the creator ecosystem.ā€

Derral Eves, VidSummit Founder

From today until October 5, top creator speakers like MrBeast (who became a partial owner of VidSummit in 2019), Michelle Khare, Zach King, Airrack, HopeScope, Preston, and Jenny Hoyos will deliver dozens of keynote speeches, presentations, and panels covering various aspects of creation.

Attendees can also look forward to VidSummitā€™s debut job fair.

The conference anticipates booths from YT Jobsā€”YouTubeā€™s jobs board for creators and creator-related positionsā€”and seven ā€œbigger creatorsā€ who are looking to hire editors and other behind-the-camera team members. For more info, check out the VidSummit site here.

šŸ”† SPONSORED šŸ”†

What does it mean to fund your future with Spotter? Hereā€™s a quick FAQ from a team of creator industry experts:

When creators partner with Spotter, they can achieve just about anythingā€”from launching new channels to expanding their teams and building studio spaces. But how does the funding process actually work?

We caught up with the experts at Spotter to answer creatorsā€™ most-asked questions. Hereā€™s what they had to say about ā€‹Spotterā€™s funding processā€‹:

1. How much capital does Spotter provide? (And do I have to pay it back?) šŸ’ø 
At Spotter, deals range from $100,000 to $50 million depending on the value of your video content catalog. The funds you receive are 100% yoursā€”meaning youā€™ll never have to pay anything back.

2. What can I do with funding from Spotter? šŸ’” 
With Spotter, youā€™ll have the freedom to spend your new capital however you choose. Hereā€™s how top creators like MissDarcei and Airrack have leveraged their Spotter funds:

3. Will I still have 100% ownership and control over my channel? šŸ¤”Absolutely: when you partner with Spotter, youā€™ll stay in total control of your channel and receive all earnings from future uploadsā€”plus ā€‹exclusive YouTube performance insights and supportā€‹ from Spotterā€™s community team.

Visit Spotterā€™s website today to discover what your deal could look like.

HEADLINES IN BRIEF šŸ“°

DATA ā€¢ GLOBAL TOP 50 šŸ“ˆ

When it comes to Shorts stardom (and fighting off sharks), these siblings are a triple threat

With a homemade beach and plenty of play time, the triplets behind TrigĆŖmeos Do PĆ© Rachado are living the dreamā€”even if they do have to fight off papier-mĆ¢chĆ© sharks every now and then. Over the last few months, Jade, Yasmin, and Henrique have scored hundreds of millions of YouTube views just by having a blast in their beach-style playground.

The catch: that homemade ocean is frequently overrun by larger-than-life Spongebob characters, dangerous sea creatures, and invading helicopters. Those imaginative obstacles (and the Brazilian tripletsā€™ clear enthusiasm for their backyard adventures) have earned TrigĆŖmeos Do PĆ© Rachado a loyal fanbase. Since 2019, the Shorts channel has collected over 2.7 million subscribersā€”plus a lifetime view count of nearly 3 billion.

A good chunk of those views flooded in during the last few days of September.

The Brazilian YouTube hub hit a major high in September. Data from Gospel Stats.

  • Over the course of our last seven-day count, the family-friendly TrigĆŖmeos channel added a whopping 414 weekly million views.

  • That total more than doubled the YouTube hubā€™s viewership week-over-week.

  • The result: TrigĆŖmeos Do PĆ© Rachado soared to #8 in our Global Top 50 chart.

JERSEY BOYS šŸ€

MrBeastā€™s Feastables brand is hitting the court as an NBA jersey patch sponsor

Feastables is making basketball history. The snack brandā€”which was launched by MrBeast in 2022ā€”has officially become the first creator-owned company to score real estate on an NBA jersey.

ā€œThis partnership is a first of its kind, and I am excited to see how creator-brands and the NBA continue to work together into the future.ā€

 Reed Duchscher, Night CEO and Feastables board member

As the official jersey patch sponsor of the Charlotte Hornets, Feastables will play a visible role in the NBAā€™s 2023-2024 season. Every player on the North Carolina-based team will sport a revamped Feastables logo. The company says fans can expect to see its branding featured in the Hornetsā€™ home arena, the Spectrum Center. It will also appear on media banners and in various ā€œco-marketing opportunities.ā€

How much is Feastables paying to sponsor a team from its founderā€™s home state?

Financial details of the Hornetsā€™ new sponsorship arenā€™t being disclosed, but figures from other NBA partnerships point to a hefty price tag. Back in 2021, the Lakers accepted a five-year, $100 million deal from South Korean food company Bibigo. The Knicks are reportedly seeking their own big paydayā€”a whopping $30 million a yearā€”from their next sponsor.

WATCH THIS šŸ“ŗ

How small is the worldā€™s smallest Nerf gun?

As it turns out, the answer is pretty dang small.

In fact, Mark Roberā€™s latest technological innovationā€”an itty bitty Nerf gun composed of DNAā€”is considerably smaller than a single human hair. That invention may seem underwhelming in comparison to creations like the worldā€™s largest jello pool (another feat of Roberā€™s engineering skills), but the results are just as impressive.

As Dr. Pallav Kosuri explains in Roberā€™s video, the tiny pellet gunā€™s ability to victimize ants (RIP) isnā€™t its only featureā€”it also has the potential to revolutionize disease treatment at a molecular level.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.