TOGETHER WITH

It's Tuesday and an ad-free version of TikTok could be in your future—if you’re willing to cough up a subscription fee.

HOWDY, CREATORS 🤠

VidSummit kicks off in Texas today. Here’s what to expect from the conference’s 10th annual edition:

VidSummit is taking things up a notch for its tenth annual creator conference. The three-day event will include a series of firsts, including a brand-new location at the Irving Convention Center (which sits just outside Dallas) and a job fair headlined by seven creators.

VidSummit’s move from California to Texas reflects its evolution since 2014, when consultant Derral Eves first launched the conference as a “hidden underground event” for creators and industry pros. For the past five years, VidSummit has sold out all 1,500 spots at its old venue; this year’s Irving location will allow 3,000 attendees to snag in-person tickets at $995 a pop.

Despite that growth, VidSummit’s core demographic remains an exclusive group—one Eves describes as “the top 1% of the people that are pushing the needle.”

From today until October 5, top creator speakers like MrBeast (who became a partial owner of VidSummit in 2019), Michelle Khare, Zach King, Airrack, HopeScope, Preston, and Jenny Hoyos will deliver dozens of keynote speeches, presentations, and panels covering various aspects of creation.

Attendees can also look forward to VidSummit’s debut job fair.

The conference anticipates booths from YT Jobs—YouTube’s jobs board for creators and creator-related positions—and seven “bigger creators” who are looking to hire editors and other behind-the-camera team members. For more info, check out the VidSummit site here.

🔆 SPONSORED 🔆

What does it mean to fund your future with Spotter? Here’s a quick FAQ from a team of creator industry experts:

When creators partner with Spotter, they can achieve just about anything—from launching new channels to expanding their teams and building studio spaces. But how does the funding process actually work?

We caught up with the experts at Spotter to answer creators’ most-asked questions. Here’s what they had to say about ​Spotter’s funding process​:

1. How much capital does Spotter provide? (And do I have to pay it back?) 💸 
At Spotter, deals range from $100,000 to $50 million depending on the value of your video content catalog. The funds you receive are 100% yours—meaning you’ll never have to pay anything back.

2. What can I do with funding from Spotter? 💡 
With Spotter, you’ll have the freedom to spend your new capital however you choose. Here’s how top creators like MissDarcei and Airrack have leveraged their Spotter funds:

3. Will I still have 100% ownership and control over my channel? 🤔Absolutely: when you partner with Spotter, you’ll stay in total control of your channel and receive all earnings from future uploads—plus ​exclusive YouTube performance insights and support​ from Spotter’s community team.

Visit Spotter’s website today to discover what your deal could look like.

​Fund your future with Spotter →

HEADLINES IN BRIEF 📰

• YouTube users in European countries like Belgium, Denmark, Finland, Luxembourg, and the Netherlands will soon lose access to the Premium Lite subscription plan. (Tubefilter)
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• Visa has reportedly set aside $100 million for investments in generative AI companies. (TechCrunch)
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• X is launching “an official partnership” with Paris Hilton and her media company, 11:11. (The Verge)
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• LGBTQIA+ social media platform Lex has successfully raised $5.6 million in seed funding. (TechCrunch)

DATA • GLOBAL TOP 50 📈

When it comes to Shorts stardom (and fighting off sharks), these siblings are a triple threat

With a homemade beach and plenty of play time, the triplets behind Trigêmeos Do Pé Rachado are living the dream—even if they do have to fight off papier-mâché sharks every now and then. Over the last few months, Jade, Yasmin, and Henrique have scored hundreds of millions of YouTube views just by having a blast in their beach-style playground.

The catch: that homemade ocean is frequently overrun by larger-than-life Spongebob characters, dangerous sea creatures, and invading helicopters. Those imaginative obstacles (and the Brazilian triplets’ clear enthusiasm for their backyard adventures) have earned Trigêmeos Do Pé Rachado a loyal fanbase. Since 2019, the Shorts channel has collected over 2.7 million subscribers—plus a lifetime view count of nearly 3 billion.

A good chunk of those views flooded in during the last few days of September.

• Over the course of our last seven-day count, the family-friendly Trigêmeos channel added a whopping 414 weekly million views.

• That total more than doubled the YouTube hub’s viewership week-over-week.

• The result: Trigêmeos Do Pé Rachado soared to #8 in our Global Top 50 chart.

JERSEY BOYS 🏀

MrBeast’s Feastables brand is hitting the court as an NBA jersey patch sponsor

Feastables is making basketball history. The snack brand—which was launched by MrBeast in 2022—has officially become the first creator-owned company to score real estate on an NBA jersey.

As the official jersey patch sponsor of the Charlotte Hornets, Feastables will play a visible role in the NBA’s 2023-2024 season. Every player on the North Carolina-based team will sport a revamped Feastables logo. The company says fans can expect to see its branding featured in the Hornets’ home arena, the Spectrum Center. It will also appear on media banners and in various “co-marketing opportunities.”

How much is Feastables paying to sponsor a team from its founder’s home state?

Financial details of the Hornets’ new sponsorship aren’t being disclosed, but figures from other NBA partnerships point to a hefty price tag. Back in 2021, the Lakers accepted a five-year, $100 million deal from South Korean food company Bibigo. The Knicks are reportedly seeking their own big payday—a whopping $30 million a year—from their next sponsor.

WATCH THIS 📺

How small is the world’s smallest Nerf gun?

As it turns out, the answer is pretty dang small.

In fact, Mark Rober’s latest technological innovation—an itty bitty Nerf gun composed of DNA—is considerably smaller than a single human hair. That invention may seem underwhelming in comparison to creations like the world’s largest jello pool (another feat of Rober’s engineering skills), but the results are just as impressive.

As Dr. Pallav Kosuri explains in Rober’s video, the tiny pellet gun’s ability to victimize ants (RIP) isn’t its only feature—it also has the potential to revolutionize disease treatment at a molecular level.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.