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MrBeast's NBA record š
Feastables is hitting the court.

TOGETHER WITH
It's Tuesday and an ad-free version of TikTok could be in your futureāif youāre willing to cough up a subscription fee.
HOWDY, CREATORS š¤
VidSummit kicks off in Texas today. Hereās what to expect from the conferenceās 10th annual edition:
VidSummit is taking things up a notch for its tenth annual creator conference. The three-day event will include a series of firsts, including a brand-new location at the Irving Convention Center (which sits just outside Dallas) and a job fair headlined by seven creators.
VidSummitās move from California to Texas reflects its evolution since 2014, when consultant Derral Eves first launched the conference as a āhidden underground eventā for creators and industry pros. For the past five years, VidSummit has sold out all 1,500 spots at its old venue; this yearās Irving location will allow 3,000 attendees to snag in-person tickets at $995 a pop.
Despite that growth, VidSummitās core demographic remains an exclusive groupāone Eves describes as āthe top 1% of the people that are pushing the needle.ā
āOur formula is just, āHey, youāre getting conversations you wouldnāt get anywhere elseāā¦I think thatās what VidSummitās about, is giving people that true opportunity, where itās not just about getting views and monetizing the views, but about the whole creator economy and the creator ecosystem.ā
From today until October 5, top creator speakers like MrBeast (who became a partial owner of VidSummit in 2019), Michelle Khare, Zach King, Airrack, HopeScope, Preston, and Jenny Hoyos will deliver dozens of keynote speeches, presentations, and panels covering various aspects of creation.
Attendees can also look forward to VidSummitās debut job fair.
The conference anticipates booths from YT JobsāYouTubeās jobs board for creators and creator-related positionsāand seven ābigger creatorsā who are looking to hire editors and other behind-the-camera team members. For more info, check out the VidSummit site here.
š SPONSORED š
What does it mean to fund your future with Spotter? Hereās a quick FAQ from a team of creator industry experts:
When creators partner with Spotter, they can achieve just about anythingāfrom launching new channels to expanding their teams and building studio spaces. But how does the funding process actually work?
We caught up with the experts at Spotter to answer creatorsā most-asked questions. Hereās what they had to say about āSpotterās funding processā:
1. How much capital does Spotter provide? (And do I have to pay it back?) šø
At Spotter, deals range from $100,000 to $50 million depending on the value of your video content catalog. The funds you receive are 100% yoursāmeaning youāll never have to pay anything back.
2. What can I do with funding from Spotter? š”
With Spotter, youāll have the freedom to spend your new capital however you choose. Hereās how top creators like MissDarcei and Airrack have leveraged their Spotter funds:
3. Will I still have 100% ownership and control over my channel? š¤Absolutely: when you partner with Spotter, youāll stay in total control of your channel and receive all earnings from future uploadsāplus āexclusive YouTube performance insights and supportā from Spotterās community team.
Visit Spotterās website today to discover what your deal could look like.
HEADLINES IN BRIEF š°
YouTube users in European countries like Belgium, Denmark, Finland, Luxembourg, and the Netherlands will soon lose access to the Premium Lite subscription plan. (Tubefilter)
āVisa has reportedly set aside $100 million for investments in generative AI companies. (TechCrunch)
āX is launching āan official partnershipā with Paris Hilton and her media company, 11:11. (The Verge)
āLGBTQIA+ social media platform Lex has successfully raised $5.6 million in seed funding. (TechCrunch)
DATA ā¢ GLOBAL TOP 50 š
When it comes to Shorts stardom (and fighting off sharks), these siblings are a triple threat
With a homemade beach and plenty of play time, the triplets behind TrigĆŖmeos Do PĆ© Rachado are living the dreamāeven if they do have to fight off papier-mĆ¢chĆ© sharks every now and then. Over the last few months, Jade, Yasmin, and Henrique have scored hundreds of millions of YouTube views just by having a blast in their beach-style playground.
The catch: that homemade ocean is frequently overrun by larger-than-life Spongebob characters, dangerous sea creatures, and invading helicopters. Those imaginative obstacles (and the Brazilian tripletsā clear enthusiasm for their backyard adventures) have earned TrigĆŖmeos Do PĆ© Rachado a loyal fanbase. Since 2019, the Shorts channel has collected over 2.7 million subscribersāplus a lifetime view count of nearly 3 billion.
A good chunk of those views flooded in during the last few days of September.

The Brazilian YouTube hub hit a major high in September. Data from Gospel Stats.
Over the course of our last seven-day count, the family-friendly TrigĆŖmeos channel added a whopping 414 weekly million views.
That total more than doubled the YouTube hubās viewership week-over-week.
The result: TrigĆŖmeos Do PĆ© Rachado soared to #8 in our Global Top 50 chart.
JERSEY BOYS š
MrBeastās Feastables brand is hitting the court as an NBA jersey patch sponsor
Feastables is making basketball history. The snack brandāwhich was launched by MrBeast in 2022āhas officially become the first creator-owned company to score real estate on an NBA jersey.
āThis partnership is a first of its kind, and I am excited to see how creator-brands and the NBA continue to work together into the future.ā
As the official jersey patch sponsor of the Charlotte Hornets, Feastables will play a visible role in the NBAās 2023-2024 season. Every player on the North Carolina-based team will sport a revamped Feastables logo. The company says fans can expect to see its branding featured in the Hornetsā home arena, the Spectrum Center. It will also appear on media banners and in various āco-marketing opportunities.ā
How much is Feastables paying to sponsor a team from its founderās home state?
Financial details of the Hornetsā new sponsorship arenāt being disclosed, but figures from other NBA partnerships point to a hefty price tag. Back in 2021, the Lakers accepted a five-year, $100 million deal from South Korean food company Bibigo. The Knicks are reportedly seeking their own big paydayāa whopping $30 million a yearāfrom their next sponsor.
WATCH THIS šŗ
How small is the worldās smallest Nerf gun?
As it turns out, the answer is pretty dang small.
In fact, Mark Roberās latest technological innovationāan itty bitty Nerf gun composed of DNAāis considerably smaller than a single human hair. That invention may seem underwhelming in comparison to creations like the worldās largest jello pool (another feat of Roberās engineering skills), but the results are just as impressive.
As Dr. Pallav Kosuri explains in Roberās video, the tiny pellet gunās ability to victimize ants (RIP) isnāt its only featureāit also has the potential to revolutionize disease treatment at a molecular level.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.