TOGETHER WITH

It’s Thursday and Twitch is preparing for a loosey-goosey 2024 by taking a more laidback approach with its sexual content policies.

BEAST MODE

MrBeast just co-founded a new data platform. It’s a treasure trove of YouTube analytics.

MrBeast’s latest business venture could prove to be a major boon for YouTubers. The multiplatform icon (whose real name is Jimmy Donaldson) has teamed up with creator-slash-businessman Chucky Appleby to co-found ViewStats, a new platform dedicated to YouTube channel analytics.

According to Appleby and Donaldson (who currently ranks as YouTube’s most-subscribed creator), ViewStats will be “the #1 place to learn how to better your YouTube channel.” Users will be able to apply the same data that informs MrBeast’s decisions to their own videos, including “channelytics” like estimated revenue, projected growth, and thumbnail A/B test results.

That last feature—which allows users to see thumbnail performance, title changes, rankings of best-performing videos, and view counts—is a direct product of Donaldson and Appleby’s shared passion for statistical analysis. In the years since Appleby came to work alongside Donaldson at the MrBeast HQ, the two have frequently pored over thumbnail data during “mastermind calls” in order to create “the best videos ever” for MrBeast’s channels.

Creators interested in taking a MrBeast-style approach to analytics will want to get started on ViewStats ASAP. Although a paid subscription tier may arrive sometime in the future, the platform is currently subscription-free and ad-free—and more features are coming soon. Appleby and co. plan to introduce tools related to ideation and thumbnail design over “the next few months,” with more details to be revealed in a month or so.

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HEADLINES IN BRIEF 📰

• Twitch’s most-subscribed-to streamer (aka Jynxzi) has recieved over $1 million worth of brand deals since signing with talent management company Right Click Culture. (Tubefilter)
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• Connor Wood—aka TikTok star Fibula—has announced an upcoming comedy tour that will hit at least 11 U.S. cities. (Tubefilter)
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• Google Classroom’s latest feature allows teachers to insert interactive quiz breaks into scholastic YouTube content. (Tubefilter)
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• Threads users will be able to decide how many fact-checked posts to see on their feeds by choosing between 3 options: “Don’t reduce,” “Reduce,” and “Reduce more.” (The Verge)

DATA • ON THE RISE 📈

This creator wanted to be “the face of a meme.” Now, he’s rebranding as a model.

Several years ago, Joey Pittari began creating Instagram meme accounts with a simple plan in mind: he’d grow each account’s following, sell it off to a happy buyer, and remain anonymous. Then the plan changed.

That epiphany led Pittari to his next career path. For years, he’s been creating lifestyle, comedy, and all-around relatable content as joewoahy, a TikToker, Instagram, and YouTube star with a multiplatform following of more than 5 million. But although the creator still “loves making people laugh,” he’s on a mission to rebrand once more.

This time around, however, Pittari is changing gears to focus on a new industry altogether. “Rather than an influencer,” the creator says he’s “more so motivated to becoming a model now.” That mission is already well underway: since attending a Coco Rocha modeling camp with a friend, Pittari has jumped headfirst into photoshoots and fashion content. His Instagram account is now a testament to his runway experience, and a well-known luxury brand—GANT—has reached out with an offer to style him for New York Fashion Week in 2024.

As for Pittari’s next steps?

In addition to getting “back into making outfit videos on Instagram and on TikTok,” the model says “the goal and the dream is to move to New York and obviously pursue my modeling career there.”

Find out more about Pittari’s journey from content creation to modeling here.

U.S. TOP 50 🇺🇸

This French magician is casting a spell on Sin City

Materializing gourmet eggs and chair levitation abilities are two magical skills possessed by Xavier Mortimer. The “real-life wizard” has leveraged his social media savvy to become one of the most-watched magicians on YouTube. In fact, Mortimer’s most-watched Short has been viewed more than 575 million times—making it one of YouTube’s most popular uploads ever. 

All that viral success only accounts for half of Mortimer’s career.

When the French creator isn’t mesmerizing YouTube viewers by breathing butterflies and collaborating with top celebs like Jason Derulo, he spends his time performing in one of the most popular magic shows in Sin City. But no matter how many fans score tickets to Mortimer’s IRL shows, the magician’s online viewership remains virtually untouchable.

• Over the course of our last seven-day count, the Viral Nation-signed creator reeled in 104.6 million weekly views.
  
  

• That 44% week-over-week traffic increase scored Mortimer a spot at #45 in our U.S. Top 50 chart.
  
  

• The result: Mortimer has now pulled 3.2 billion lifetime YouTube views out of his hat.

WATCH THIS 📺

Netflix just released a ton of viewership data

It’s a holiday miracle: after years of keeping viewership data hush-hush, Netflix is giving the public a program-by-program breakdown of its traffic. The streamer’s very first “What We Watched” covers six months of viewership (aka the first half of 2023) and more than 18,000 shows and movies.

Here are the highlights:

• The five most-viewed shows between January and June were all part of the streamer’s original content lineup. The big winner among those was The Night Agent, which scored 812.1 million hours of Netflix watch time.
  
  

• During that same period, the Telemundo-produced telenovela La Reina del Sur was the #1 licensed show (and the #7 most-viewed overall).
  
  

• The highest-ranking movie on the chart was The Mother, a Netflix original that starred Jennifer Lopez and scored 249.9 million hours of watch time over six months.

You can find out more by tuning into Netflix’s 27-minute-long press conference (or you can just read this article on our website).

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.