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True crime goes on tour š
Read time: 4 minutes.
TOGETHER WITH
It's Tuesday and ChatGPTās screenwriting career is off to a bumpy start. The world premiere of the chatbotās first filmāironically titled The Last Screenwriterāhas been canceled before production even began.
TRUE CRIME TO GO
MrBallen is taking his true crime empire on tour
The live show: Fans across the U.S. will soon have a chance to hear MrBallenās āstrange, dark, and mysteriousā tales in person. The true crime YouTuber (aka John Allen) has announced a cross-country tour that will hit 15 cities between September 26 and October 20.
That event series is the first full-length tour put on by Ballen Studios, but it isnāt Allenās live debut. The former Navy Seal previously enthralled audience members at a storytelling session held last October. His upcoming tour will offer ticket-holders a similar fare of sordid true crime talesāplus the chance to pick up a copy of his upcoming graphic novel, MrBallen Presents: Strange, Dark & Mysterious.
The context: That book is just one of the multi-media endeavors to come out of MrBallen Studios. In addition to managing Allenās 2024 tour and broader content empire (which includes several of YouTubeās most-watched videos), the company launched a creator management arm last spring.
The statement:
āTelling stories on YouTube and on the podcast each week for millions of fans is something I absolutely love to do. Now, to be able to do that in front of those fans, feel their energy, and have a chance to meet them as well, is something that excites me to no end.ā
The big picture: Creator tours are shaping up to be one of the hallmarks of 2024. Top YouTubers like Rhett & Link, Daz Black, and Dan Howell have all demonstrated the enduring value of live event series, which have become an increasingly powerful audience-building tool and revenue source in the aftermath of COVID-19.
š SPONSORED š
Spotterās AI suite helps YouTubers beat creative blockāso you can focus on making the content your fans love
From building audiences to brainstorming content, YouTubers like you do it allāwhich is why Spotter has invested more than $900 million to make sure creators have every possible resource at their fingertips.
š ļø Now, Spotter is adding a new suite of AI resources to that list.
Spotterās expert team has partnered with top creators and industry pros to develop creator-friendly products focused on ideation, packaging, and creative storytelling. The goal: helping YouTubers save time and money while accelerating their careers.
šŖ Dude Perfect, Lizzy Capri, and Kinigra Deon are already leveraging Spotterās AI suite of products to create viral videos.
Now, itās your turn to level up your content with one of Spotterās brand-new AI tools: Title Exploder.
Title Exploder helps you create captivating video titles based on insights from your most successful content and YouTubeās top videos. Hit the link below to register for freeāand receive exclusive access to upcoming launches, features, and events along the way.
HEADLINES IN BRIEF š°
Gaming and entertainment org XSET has acquired Illusive Media to form an in-house studio dedicated to the production of āoriginal and unrivaled content.ā (Tubefilter)
āStreamer Dr. Disrespect has been dropped by Midnight Societyāaka the gaming studio he co-founded in 2021āafter being permanently banned from Twitch amidst grooming allegations. (The Verge)
According to Bloomberg, Netflix is reportedly weighing the possibility of debuting a free, ad-supported tier. (TechRadar)
Photography creators on Facebook have raised concerns that Meta is incorrectly labeling traditionally edited photos as AI-generated. (The Verge)
DATA ā¢ GOSPEL STATS š
Top 3 Branded Videos: Deadly obstacle courses, secret hotels, and forbidden love
After appearing as a guest in last weekās #1 sponsored clip, MrBeast has returned to the rankings as the star of his own viral video. Hereās a sneak peek at Gospel Statsā latest batch of branded data:
š„ MrBeast x Cirkul: Worldās Deadliest Obstacle Course!
After enduring a hardcore challenge of his own, Jimmy Donaldson decided to put someone else through the ringer. That lucky contestant (a frequent MrBeast guest star named Mack) was tasked with completing a series of death-defying obstacles. The prize: $800,000.
Thatās a lot of pressure, but MrBeastās title sponsor did take one challenge off Mackās shoulders. With Cirkul flavored water on hand, the competitor didnāt need to worry about beating dehydration.
š„ Ryan Trahan x Squad Busters: I Stayed in Secret Hotels
Ryan Trahanās latest travel diary might be Squad Bustersā most fruitful partnership of 2024, but itās hardly the gameās first stab at YouTube marketing.
In total, Squad Busters has sponsored three videos this year: a food art challenge from ZHC, a German-language scooter tour hosted by Trymacs, and Trahanās own hotel escapade.
š„ Dhar Mann Studios x Dragon City: CHEERLEADER Falls In Love With NERD | Dhar Mann Studios
Squad Busters isnāt the only video game sponsor represented in this weekās ranking. Dragon City linked up with Dhar Mann Studios to fund one of the companyās signature moral-fueled stories. The result: 5.3 million views and an addictively cheesy reminder that love conquers all.
FYI: This Weekly Brand Report is just a taste of everything Gospel Stats has to offer. Check out the full site here for in-depth data on branded partnerships, rising creators, and emerging YouTube trends.
WATCH THIS šŗ
Shopify is giving small businesses their very own Sidekicks
The launch: Creators who sell merch through Shopify will now have an AI buddy to back them up. The ecommerce company has announced the early access launch of Sidekick, a chatbot designed to help small business owners āmake good decisions and resolve tasks.ā
Find out more about Sidekick (and the other 150+ updates on Shopifyās Summer 2024 itinerary) here.
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Today's newsletter is from: James Hale, Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.