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- MrBallen hands out $1M đ¸
MrBallen hands out $1M đ¸
And Travis Kelce climbs the charts.
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Itâs Tech Tuesday and Roblox says its new chat translator is so fast players wonât even notice their online friends are speaking a different language.
GIVING BACK
The MrBallen Foundation has now donated over $1 million to support victims of violent crime
YouTubeâs king of the âstrange, dark, and mysteriousâ is bringing a little light into the lives of those affected by violent crime.
The background: In 2022, former Navy SEAL and true crime YouTuber John Allenâaka MrBallenâfounded the MrBallen Foundation, a 501(c)(3) nonprofit that awards honor grants of up to $25,000 to organizations supporting victims of violent crimes and their families.
In addition to offering on-the-ground aid and training, the MrBallen Foundation has now provided grants to the LOVE>hate Project, the Childrenâs Bereavement Center of South Texas, DeafHope, Free to Thrive, Experience Camps, OneStar, Men Stopping Violence, Homicide Survivors Inc, A21, End Violence Against Women International, and Angels in the Outfield.
The MrBallen Foundation has also provided emergency aid funding following mass tragedies, including $192,000 given to those impacted by 2023 tragedies like the Allen, Texas mall shooting and The Covenant School shooting in Nashville.
The announcement: Now, after just two years in operation, Allen says the MrBallen Foundation has donated a total of $1,042,000 to support victims of violent crimes and their families.
âI can tell you right now, the MrBallen Foundation has become a critical part of the support network for these victims and their families.â
The context: Since the 2010s, the rising popularity of murder-focused podcasts and YouTube channels has sparked an ongoing conversation about the ethics of true crime entertainment.
While some creators and channels have raised alarms among viewers concerned about sensationalism and exploitation, the MrBallen Foundation demonstrates the good that can be accomplished when a true crime creator prioritizes âhealing and restorationâ by giving âback to survivors a portion of the money he earns by telling their stories.â
HEADLINES IN BRIEF đ°
YouTube has unveiled a new channel section that allows creators to âfeature top community clips publicly on their channel page.â (Tubefilter)
âSnapâaka Snapchatâs parent companyâhas confirmed lay-offs affecting 10% of its total workforce, or roughly 540 staff members. (Engadget)
âYouTube reportedly plans to develop a native app for the Apple Vision Pro (despite asserting just last month that it had no such project in the works). (Engadget)
âMark Zuckerberg told investors that Instagram and Facebookâs collection of public posts is estimated to be âgreater than the Common Crawl dataset,â a massive internet database popularly used for AI training. (Gizmodo)
DATA ⢠GOSPEL STATS đ
Top 3 Branded Videos: Travis Kelce is ready for a Super Bowl win
MrBeast is kicking off February at the top of our latest Gospel Stats Weekly Brand Report. This time around, YouTubeâs most-followed creator shared the spotlight with a prankster and a pair of podcasters that have earned the attention of millions of Swifties.
đĽ MrBeast x Stumble Guys: $1 vs $250,000,000 Private Island! (110.4M Views)
Jimmy Donaldson (aka MrBeast) has topped Gospelâs list of most-viewed branded videos every week since the start of 2024. The latest rankings are no exception: in total, the YouTuberâs rundown of cheap and pricy private islands produced 110.4M views (and plenty of buzz for battle royal game Stumble Guys).
đĽ Danny Duncan x PrizePicks: They Called The Cops On Me And Gail Lewis! (3.5M Views)
PrizePicks isnât letting a little thing like brand safety stand in the way of a viral success story. The fantasy sports company lent its financial support to Danny Duncanâs latest adventure, which saw him stir up trouble alongside former Walmart employee and TikTok sensation Gail Lewis.
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Danny Duncan ⢠They Called The Cops On Me And Gail Lewis!
đĽ New Heights x Experian, PrizePicks, Buffalo Wild Wings, Accelerator Active Energy, Etsy, Farmerâs Dog: Travis Wins on the Road, Jason Celebrates Shirtless and Full Divisional Round Recap | Ep 75 (3.1M Views)
Taylor Swiftâs fanbase is sticking it out through armpit stains and Super Bowl deep-dives. Since rumors emerged about the pop starâs relationship with a certain Chiefs tight end, the podcast hosted by Travis Kelce and his brother (Philadelphia Eagles center Jason Kelce) has grown from 20 million weekly views to roughly 80 million.
FYI: Our weekly brand report is just a sneak peek at Gospel Statsâ in-depth analysis of YouTube sponsorships and creators. Check out the full site for more info.
WATCH THIS đş
Miley Cyrus just took home two Grammy Awards for her viral TikTok hit
Mileyâs big win: Last spring, Miley Cyrusâ âFlowersâ took TikTok by storm and soared to the top of the YouTube Music charts. By mid-March, the song had appeared in nearly 600,000 Shorts; by November, TikTok was celebrating Cyrusâ Grammy nominations as a sign of its own rising influence in the music industry.
âFlowersâ has now completed its journey from short-form stardom to mainstream acclaim. Cyrus took home two awards (âRecord of the Yearâ and âBest Pop Solo Performanceâ) at the 2024 Grammysâand luckily for TikTok, the âFlowersâ singer isnât currently signed to Universal Music Group.
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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.