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- Kick: "Big mistake. Huge." š
Kick: "Big mistake. Huge." š
Could Twitch's latest send streamers to its rival?

TOGETHER WITH
It's Friday and we finally have a sneak peek at Instagramās Twitter rival. Hereās what the upcoming app (allegedly) looks like so far.
ON YOUR MARKS
Tubefilterās VidCon kickoff party is almost here. Are you ready for an epic night of racing, food trucks, and fun?
Tubefilterās 11th annual VidCon kickoff party is less than two weeks awayāand that means itās almost time to hit the race track and take over the dance floor. Last year, 1,200 online video creators and industry members got together at K1 Speed Anaheim for a night of freewheeling fun before all the madness begins.
This yearās VidCon Pre-Party is shaping up to be just as epicāand itās all courtesy of Spring by Amaze!
As the the largest and longest-standing independent creator event at VidCon, Tubefilterās June 21st kickoff party has it all. RSVP now to spend an unforgettable night living it upāand get a sneak peek at these major perks:
Free customized merch, a sponsored bar, and an exclusive VIP lounge hosted by the worldās leading creator commerce platform: Spring by Amaze š¾
Free electric kart racing all night long šļø
(Click here to pre-register and skip the line!)An invite-only VIP Trackside Lounge featuring an open bar, a candy station, and karaoke š¤
Open Drum Session and Dance Party with DJ āWSUMĆ and Macdrums š
Plus, all the grub you can get your hands on at Food Truck City š
Itās all going down on June 21 from 7-10 p.m. at K1 Speed Anaheim. Click here to RSVP before tickets run out!
š SPONSORED š
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Visit the Juice Club website today to level up your creator business.
HEADLINES IN BRIEF š°
YouTuber and Sidemen star KSI is now a topic of study in A-Level Media classes across the U.K. (Tubefilter)
āBEUC (aka the European Consumer Organization) has published a report arguing that major platforms are profiting from crypto promotions āat the expense of consumers.ā (Tubefilter)
āMeta CEO Mark Zuckerberg has reportedly informed employees that the tech giant plans to introduce generative AI to āevery single one of our products.ā (Engadget)
āThree U.S. senators have sent a letter accusing TikTok CEO Shou Zi Chew of āproviding misleading, inaccurate, or false informationā to Congress while under oath. (Gizmodo)
DATA ⢠CREATORS ON THE RISE š
At Grumpy Kid Studio, pottery is more than an artāitās an attitude
Garbo Zhu creates ceramics with a bad attitudeāand thatās what fans love most about her social media-famous pottery studio. Of course, itās not Zhu herself who has the attitude; she leaves that up to her chronically-grumpy art pieces.
The business behind those pieces (aka Grumpy Kid Studio) has evolved a lot since Zhu first began posting on TikTok in 2021, but her work has retained its signature sour-faced appeal:
āItās just that feeling of adding a character to something that shouldnāt have a personality, like a cup, a plate. I chose the face grumpy or angry because I think itās almost creating a feeling when you see a grumpy baby. The baby is really cute, but itās really grumpy. Itās creating that contrasting emotion that make you just want to know more about it.ā
That unique approach has earned Zhu more than 500,000 TikTok followers and helped Grumpy Kid Studio grow into a six-person company with its own workspace. In fact, Zhu says her business now sells between 400 and 500 pieces every month, and her videosāwhich show the BTS process of creating and packing Grumpy Kid piecesāroutinely pull in 100,000+ views. That online visibility has been crucial to the companyās evolution. According to Zhu, Grumpy Kid Studio doesnāt actually ādo any traditional marketingāāand that TikTok-focused approach seems to be working out just fine:
āWe post content every single day. Just based on how we donāt have any other means of marketing and weāre still able to do so well, itās just thanks to social media like TikTok and all of that.ā
TWITCHāS BIG MISTAKE
Twitch screwed up (again). Is it enough to drive streamers to a rival platform?
The answer seems to be yesāif only for the 24-hour period after Twitch announced its now-revoked branded content restrictions. On June 6, the streaming platform quietly rolled out unprecedented rules barring creators from inserting their sponsorsā video or audio ads into streams, using sponsored banner ads and other overlays, and displaying sponsorsā logos over more than 3% of total screen space.
Obviously, those new rules didnāt go over so well. Within a day, Twitch had apologized on Twitter and claimed to have retracted its updated branded content restrictions. (Although someone on the site noted that the ban on āembedded advertisements or banner adsā was still in its terms of service after Twitchās tweet went live).
āYesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming. These guidelines are bad for you and bad for Twitch, and we are removing them immediately.ā
That reversal was too little too late for many streamers.
Kick (a rival platform thatās been gunning for Twitchās spot at the top of the food chain) jumped on the situation by offering to reimburse streamers for the $25 fee Twitch charges to break their contractsāas long as they agreed to start streaming on Kick instead. More than a few creators seem to have taken the platform up on its offer:
We just doubled our all time 24h signup record
Shoutout to that other website for the boost š
ā Kick.com (@KickStreaming)
4:44 AM ⢠Jun 8, 2023
WATCH THIS šŗ
Forget Leo DiCaprio and Claire Danes: Keith and Zach are the real Shakespearean lovers
If youāve been wondering about the Try Guysā sudden interest in Shakespearean fashion, we have an explanation for you. The YouTube trio has announced the launch of their very own production of Romeo and Juliet, which will be available as a one-night performance on Kiswe.
Fans will be able to tune into the interactive show on August 10. If you need something to tide you over in the meantime, hereās a sneak peek at the guysā introduction to sixteenth-century threads.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.