TOGETHER WITH

It’s Tuesday and a new Whoopi Goldberg-backed streaming service just dropped 1,000 hours of inclusive programming that “entertains, educates, and celebrates Black American family-friendly content.”

GETTING DOWN TO BUSINESS

Karat’s new tool lets creators compare their earnings to thousands of peers

Karat Financial is on a mission to make creator finances more accessible. The five-year-old fintech company—which debuted its flagship creator credit card in 2020 and recently raised $70 million from investors—has introduced Karat Insights, a free-to-use tool that lets creators compare their earnings against “millions” of anonymized data points.

How it works: According to founders Eric Wei and Will Kim, Insights leverages data from thousands of creators who’ve hooked up their bank accounts to Karat services like bookkeeping and tax prep. And since creators have to connect their own financial information to access Insights, Karat will collect even more data points as the tool gains traction.

The stats: The result is a collection of multi-platform insights like these, which help users compare their earnings (and how they collect those earnings) to both top stars and creators in similar brackets:

1. The median annual AdSense income for YouTubers with one million subscribers is $90,025.
   
   

2. Twitch streamers with a million followers have a median annual income of $542,208.
   
   

3. TikTokers with a million followers have median annual earnings of $473 from TikTok’s Creator Fund.

Why it matters: As Karat’s team built their creator-focused financial tools, Kim says they realized that “creators today one, don’t know how much they’re making, and two, they don’t know how much they should expect from their content.”

• That lack of transparency makes it difficult for creators to know how much they could (or should) be making from brand deals, sponsorships, and ad-supported content.
  
  

• By offering clear comparative data across multiple platforms, Insights makes that financial information more accessible—giving creators the knowledge they need to advocate for themselves and grow their channels.

🔆 SPONSORED 🔆

With Viewture Funding, You’ll Be Soaring to New Heights 🚀

Everyone needs a boost sometimes and creator funding specialists Viewture have the fuel you need to skyrocket your channel’s performance.

Invest in You, Invest in Your Growth 💰

A Viewture catalog deal provides you with upfront capital as an advance on your future AdSense revenue. Whether it’s better equipment, a bigger studio or building up the best team, investing back into your channel will have you at the top of the game.

Unlimited Insights 🔓

Viewture aren’t just funding partners, we are experts in our field. When you partner with Viewture, you unlock access to our team of specialists and their unmatched knowledge.

Creative for Our Creators 💡

We structure our deals around what each Creator needs, so no two Viewture deals are the same. When you explore a Viewture deal, you can trust us to get creative so that you have the tools that you need to thrive.  

Connect with Viewture and let us help Shape Your Future. 

Contact Viewture today → 

HEADLINES IN BRIEF 📰

• The Korea Communications Commission (KCC) has hit Twitch with a $315,000 fine ahead of the platform’s departure from South Korea. (Tubefilter)
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• Instagram is taking a page out of Snapchat’s playbook by developing an opt-in “Friend Map” tool that allows users to view their friends’ locations. (TechCrunch)
  ​

• Meta’s head of EU affairs, Marco Pancini, says the company plans to “activate an EU-specific Elections Operations Center” as part of an effort to combat political misinformation. (VentureBeat)
  ​

• Threads’ latest Twitter-style feature is a bookmarking tool that allows users to save posts. (TechCrunch)

DATA • GOSPEL STATS 📈

Top 3 Branded Videos: Mark Rober risks it all for the NFL

The latest edition of Gospel Stats’ Weekly Brand Report includes not one but two Mark Rober collabs. The former NASA engineer teamed up with the NFL to score nearly 40 million views, while fans of a different popular game propelled Dhar Mann to the top of the branded charts.

🥇 Mark Rober x the NFL: How To GUARANTEE Your Team Wins
Rober risked the wrath of football fans everywhere by switching sides during the biggest NFL game of the year. The creator generated plenty of IRL boos and online buzz by donning a reversible jersey that allowed him to change allegiances whenever a new Super Bowl contender snagged the ball.

🥈 Mark Rober x the NFL: World’s Longest Drink Helmet
Rober’s second NFL schtick was less controversial (although it probably generated a fair amount of jealousy). The creator set up a long hose during the Super Bowl to share cold beer with surrounding spectators—including fellow NFL creator partner Ryan Trahan.

🥉 Dhar Mann Studios x Genshin Impact: Boy Will Not SHOW His FACE Inside School, What Happens Next Is Shocking
Dhar Mann’s latest morality tale included an RPG-themed twist. In between bullying and defending a new Genshin Impact-loving student, the episode’s colorful characters shared fun facts about the game’s open-world maps and handy co-op mode.

FYI: These Weekly Brand Reports only scratch the surface of everything Gospel Stats has to offer. Check out the full site for in-depth data on branded partnerships, rising channels, and established creators.

LAW OF THE LAND 🧑‍⚖️

Will the Supreme Court allow states to ban social media censorship?

After years of injunctions and appeals, two controversial state laws are headed to the Supreme Court.

The laws: That case centers on Texas’ HB 20—a 2021 law that aims to stop platforms from taking actions to “block, ban, remove, deplatform, demonetize, de-boost, restrict, deny equal access or visibility to, or otherwise discriminate against expression”—and a Florida law that prevents platforms from banning users who are seeking political office in the state.

• A federal appeals court gave the first of those laws a win back in May, only for the Supreme Court’s “shadow docket” to reinstate an injunction that prevented HB 20 from going into effect the next month.
  
  

• A subsequent appeal triggered an additional decision from Judge Andrew S. Oldham, who ruled in HB 20’s favor.

The context: Although its shadow docket previously ruled against HB 20 in a 5-4 decision, the Supreme Court’s next move could be another story. Back in May, Justice Kagan endorsed neither the majority (which included both her fellow Democrats and Republican-appointed justices Barrett and Roberts) nor the dissenting opinion put forth by Justices Alito, Gorsuch, and Thomas.

The big picture: If Justice Kagan sides with HB 20 this time around (and Justices Barrett and Roberts maintain their earlier positions), the Supreme Court would likely uphold the protections platforms receive from Section 230 of the Communications Decency Act of 1996.

• In simple terms, that would allow platforms to continue moderating and demonetizing certain content (i.e. hate speech, climate denial content, political misinformation).
  
  

• The other scenario—in which Kagan, Barrett, and Roberts vote in HB 20’s favor—could change the face of social media censorship by giving states the power to prevent platforms from blocking or demonetizing users for almost any reason.

WATCH THIS 📺

Sorry, #BookTok: Dads are the same across all genres (even YA fantasy)

The content: Gentle parenting is never easy—but it’s especially difficult when your kids are dating vampires, bringing home magical artifacts, and attending demigods’ birthdays.

• The Dad Who Lived understands that struggle better than anyone. His hilarious TikTok skits remind #BookTok fans that even fantasy heroes have fathers who love them (and are very concerned about their 400-year-old love interests).

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.