• Tubefilter
  • Posts
  • MrBeast & Kai Cenat light it up 🔥

MrBeast & Kai Cenat light it up 🔥

Don't try this at home, kids.

TOGETHER WITH

It’s Monday and if copyright claims are the bane of your existence, YouTube has a solution: just yeet the offending audio with this newfangled AI eraser.

LIGHT IT UP

Kai Cenat and MrBeast narrowly escaped an exploding house…or did they?

The collaboration: On July 3, Kai Cenat and MrBeast at last delivered the collaboration fans had been yearning for. The result: a “firework war” so explosive Cenat was nearly banned from Twitch.

  • Here’s how it happened: late last week, MrBeast (aka Jimmy Donaldson) and Cenat streamed a $310,000 giveaway while camped out in front of an enormous pile of fireworks. That prize money alone garnered plenty of attention—and then Davis Dodds showed up.

  • The AMP creator carried a firework labeled “for professional use only,” which he promptly set alight. Within moments, Dodds, MrBeast, and Cenat had fled, leaving behind a massive explosion and scores of worried fans.

The fallout: It wasn’t long before Twitch got involved. The platform removed MrBeast and Cenat’s VOD and contacted the latter creator—who quickly reassured his rep that all was well.

  • So, how did three creators escape an exploding house?

The secret: The answer is simple: they didn’t. As MrBeast (aka Jimmy Donaldson) explained in a behind-the-scenes TikTok, the creators’ teams built “a scale replica of Kai’s room” in a field to prank fans with a “firework war.” (Cenat claims 12 million Twitch followers, while MrBeast is YouTube’s most-followed creator at 300 million subscribers.)

  • The plan worked. Over 3.5 million Twitch viewers have watched the duo’s restored VOD, while a VOD from Cenat’s 4th of July explanation stream has attracted 11 million views.

The big picture: MrBeast’s all-or-nothing approach has made him both a legendary YouTuber and a breakout star in the world of consumables, while Cenat has repeatedly demonstrated his willingness to chance bans with explosive content. That high-risk, high-reward mentality doesn’t always pay off—but as the duo demonstrated last week, going out with a bang has its merits.

🔆 SPONSORED 🔆

Creator Authority offers end-to-end influencer marketing solutions on the world’s most powerful platform: LinkedIn

LinkedIn isn’t just the world’s #1 most-trusted platform. With 1 billion users, LinkedIn offers brands unique access to an audience that is 2x more affluent than average. 

As the one-stop-shop for LinkedIn influencer campaigns, Creator Authority connects marketers with the industry experts and thought leaders driving the future of LinkedIn. 

Here’s how their end-to-end LinkedIn Influencer Marketing solutions will make your next campaign a success:

  • Holistic Influencer Strategy: Translate campaigns for LinkedIn communities, influencers, and content formats


  • Personalized Creator Partnerships: Creator Authority works with trusted experts to bring your campaign to life. Their team handles it all, from creator identification and negotiations to rights/usage, briefings, content development, and strategic campaign distribution.


  • AI-Driven Solutions: Creator Authority harnesses AI to identify the most effective LinkedIn creators and audiences for your product and campaign goals.

  • Tracking and Reporting: Receive in-depth insights into your audience, competitors, trends, and campaign performance with rich analytics.

Ready to tap into the power of LinkedIn? Creator Authority’s end-to-end marketing resources are just one click away:

HEADLINES IN BRIEF 📰

LISTEN UP 🎙️

This week on the podcast…

VidCon in review: That’s a wrap! After a whirlwind convention season, VidCon Anaheim and Cannes Lions have both closed the doors on their 2024 events.

  • VidSummit will be here before we know it—but in the meantime, you can stay in the know by tuning into a recap of VidCon from Creator Upload co-host Lauren Schnipper and Fixated COO Phil Ranta.

  • Check out the latest episode of Creator Upload right here on Spotify and Apple Podcasts.

Was this email forwarded to you? Subscribe here.

Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.eC