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- MrBeast & Kai Cenat light it up 🔥
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It’s Monday and if copyright claims are the bane of your existence, YouTube has a solution: just yeet the offending audio with this newfangled AI eraser.
LIGHT IT UP
Kai Cenat and MrBeast narrowly escaped an exploding house…or did they?
The collaboration: On July 3, Kai Cenat and MrBeast at last delivered the collaboration fans had been yearning for. The result: a “firework war” so explosive Cenat was nearly banned from Twitch.
Here’s how it happened: late last week, MrBeast (aka Jimmy Donaldson) and Cenat streamed a $310,000 giveaway while camped out in front of an enormous pile of fireworks. That prize money alone garnered plenty of attention—and then Davis Dodds showed up.
The AMP creator carried a firework labeled “for professional use only,” which he promptly set alight. Within moments, Dodds, MrBeast, and Cenat had fled, leaving behind a massive explosion and scores of worried fans.
The fallout: It wasn’t long before Twitch got involved. The platform removed MrBeast and Cenat’s VOD and contacted the latter creator—who quickly reassured his rep that all was well.
So, how did three creators escape an exploding house?
The secret: The answer is simple: they didn’t. As MrBeast (aka Jimmy Donaldson) explained in a behind-the-scenes TikTok, the creators’ teams built “a scale replica of Kai’s room” in a field to prank fans with a “firework war.” (Cenat claims 12 million Twitch followers, while MrBeast is YouTube’s most-followed creator at 300 million subscribers.)
The plan worked. Over 3.5 million Twitch viewers have watched the duo’s restored VOD, while a VOD from Cenat’s 4th of July explanation stream has attracted 11 million views.
The big picture: MrBeast’s all-or-nothing approach has made him both a legendary YouTuber and a breakout star in the world of consumables, while Cenat has repeatedly demonstrated his willingness to chance bans with explosive content. That high-risk, high-reward mentality doesn’t always pay off—but as the duo demonstrated last week, going out with a bang has its merits.
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HEADLINES IN BRIEF đź“°
Dallas-based management company Night has parted ways with Night Studios head Alex Piper and its VP of Development, Jared Jacobs. (Tubefilter)
X reportedly plans to expand the capabilities of its chatbot, Grok, to include answering questions about user accounts and highlighting in-app text. (TechCrunch)
​The Biden campaign wants influencers to win over voters on TikTok—but creators like Jae Gurley say any show of support is “putting our brand on the line.” (The Washington Post)
​Instagram head Adam Mosseri seems determined to bring ads to Threads. Can Meta’s youngest platform compete with X for advertising dollars? (Los Angeles Times)
LISTEN UP 🎙️
This week on the podcast…
VidCon in review: That’s a wrap! After a whirlwind convention season, VidCon Anaheim and Cannes Lions have both closed the doors on their 2024 events.
VidSummit will be here before we know it—but in the meantime, you can stay in the know by tuning into a recap of VidCon from Creator Upload co-host Lauren Schnipper and Fixated COO Phil Ranta.
Check out the latest episode of Creator Upload right here on Spotify and Apple Podcasts.
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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.eC