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Today’s News

READY TO RUMBLE

Election Night brought right-leaning Rumble its highest-ever peak viewership

The phenomenon: The influencer election ended with a bang for conservative creators and platforms. Rumble—which brands itself as a haven for free speech and right-wing positions—enjoyed its best day ever on November 5, when its platform-wide peak traffic reached 1.79 million viewers. Conservative pundits Dan Bongino and Stephen Crowder proved to be Rumble’s most-watched streamers of the day, with 515,000 and 460,000 concurrent viewers, respectively. (Crowder was previously demonetized on YouTube for violating the platform’s election integrity policy.)

Election Day sparked heightened interest in political content across Twitch and TikTok, too—and conservative creators weren’t alone in capturing viewers’ attention. Per Streams Charts, left-leaning creator Hasan Piker‘s Twitch stream topped 300,000 concurrents on the night of November 5. At the same time, creators on TikTok turned electoral maps into potentially misleading games by letting viewers select fictional outcomes for each state.

The context: This isn’t the first time a political event has upped Rumble’s traffic. The platform has set a total of three new records for its peak viewership in 2024. Its previous best came during the September debate between Donald Trump and Kamala Harris, which drew a peak of more than one million viewers.

Rumble’s latest viewership high is greater than the equivalent number on Kick, which topped out at 1.75 million concurrents during the Stream Fighters 3 event in October. Among the top streaming hubs, only YouTube (16.02 million concurrents) and Twitch (6.74 million) have attained higher peak viewership.

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HEADLINES IN BRIEF 📰

• Nvidia has filed a motion to dismiss a legal challenge from David Millette, a Massachusetts man who is seeking more than $5 million in damages on the basis that AI training infringes on creator rights. (Tubefilter)
  
  

• Canada has ordered TikTok to shut down operations within its borders, but says it will not restrict “Canadians’ access to the TikTok application or their ability to create content.” (Engadget)
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• A new security update on Roblox will restrict users under the age of 13 from accessing “certain types of interactive features,” including “social hangouts.” (The Verge)
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• Did OpenAI drop millions on a domain name? The ChatGPT developer has reportedly purchased the domain “chat.com” from Dharmesh Shah, who originally bought it for $15.5 million in 2023. (The Verge)

BRAND/CREATOR CONNECTION

An update to YouTube Studio lets creators reach out to brands

The context: YouTube is making it easier for small creators to connect with brands. Before now, if a YouTube Partner Program creator uploaded an unsponsored video about a brand’s products—such as an eyeliner review or a fast food mukbang—the brand could reach out through YouTube Studio and ask if it could link the video to its own system in Google Ads. If the creator agreed, the brand would then be able to see the video’s performance and use it in future marketing.

The catch:  For the most part, only brands could send linking requests—not creators.

The update: As of this week, YouTube is shaking up that status quo. In a new Creator Insider video, a spokesperson confirmed that the platform is “launching the ability for creators in YPP with more than 4,000 subscribers to send video linking requests for Shorts to advertisers via YouTube Studio.”

That “creator-initiated tagged content” won’t make creators money, but it could still prove valuable for smaller channels hoping to connect with companies that could sponsor them in the future. YouTube plans to help that process along: As part of the updated system, the platform says it will recommend participating creators’ videos to brands.

ON THE JOB

TikTok is already a search engine, a box office, and a travel promoter. Now, it’s becoming a job board for Gen Z.

The job hunters: Gen Z users aren’t just watching their favorite creators on TikTok—they’re also hunting for work. According to data from Resume Genius, one in five Gen Z’ers say they’ve applied to jobs and/or gotten interviews through the platform. Job hunting tactics vary, but many TikTok users post videos featuring pointed hashtags like #tiktokresume.

Fast Company recently highlighted a notable example of that trend. The outlet pointed to an application from TikToker @filmwcolleen, who tagged digital media company Jubilee in a video application for its Digital Media Producer role. (If you’ve scrolled through YouTube lately, Jubilee’s probably been on your feed. The company absolutely killed it with political content leading up to Election Day.)

The comment section on @filmwcolleen’s video was full of people @’ing Jubilee’s TikTok account and vouching for her. The creator later confirmed that Jubilee had invited her for an interview.

The employers: Jubilee isn’t the only company taking notice of prospective employees on TikTok. More and more employers are recognizing—and taking advantage—of the trend. One example of many is Loop Media Company, which posted a video to its company page looking for a new graphic designer by way of a familiar TikTok format.

The platform: Will TikTok make moves to secure its new position as a Gen Z job board? From setting itself up as a “discovery engine” for travelers to encouraging movie ticket sales, the platform has already jumped at the chance to break into industries like film, travel, music, and publishing. Now, it’s possible TikTok will see an opportunity to connect its users and brand partners with hiring resources.

WATCH THIS 📺

Chuckle Sandwich is calling it quits

The podcast: After four years, Chuckle Sandwich is coming to an end. Hosts Ted Nivison and Schlatt have announced plans to wrap up their multiplatform comedy podcast, which has attracted more than 1 million YouTube subscribers and nearly 154 million lifetime views since launching in 2021.

Lighthearted banter and guest appearances from creators like Ludwig, JaidenAnimations, HasanAbi, and QTCinderella have made Chuckle Sandwich a long-time fan favorite—but Nivison and Schlatt say they aren’t looking to draw out the show’s success. Instead, the creators hope to “leave a good legacy.”

As Nivision pointed out in a recent episode, “this notion of ending” is something that “doesn’t get to happen on most creators’ own terms.”

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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.