TOGETHER WITH

It's Monday and pink lovers might have some beef with the new Barbie movie. The Greta Gerwig-directed film reportedly used so much pink paint that it caused an “international shortage.”

LET’S GET CHATTY

ChatGPT is cool with the rise of AI. Do creators and viewers feel the same way?

AI is having a moment. In recent months, tech companies have rushed to release AI features, platforms like Snapchat and TikTok have introduced virtual assistants, and ChatGPT has become a go-to tool for everything from writing legal briefs to generating personality quizzes.

Unsurprisingly, AI is excited about the rise of AI.

OpenAI‘s ChatGPT bot discussed its own ascendance in the latest episode of Wired‘s Autocomplete Interview series. Through a text-to-speech transcription, the AI assistant pointed out some of the positive effects its rise to prominence could have on the job market:

So, we know what one chatbot has to say about AI. But what are creators’ thoughts on the rise of artificial intelligence?

A recent study published by Lightricks in partnership with YouGov asked 1,000 aspiring and professional creators to weigh in on the ways AI could enhance (or detract from) their creative careers. Here’s the consensus:

• 71% of respondents said that their followers have reacted positively to AI-driven content 😃

• 74% of respondents named potential deepfakes as their biggest AI-related concern 👎
  
  

• And finally…

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1,500 channel partners have already benefited from  Spotter’s $100,000 to $50M funding deals  and invaluable performance insights.

Here’s how top creators like MrBeast, Deestroying, and Dude Perfect have invested their Spotter funds:

• 25% of Spotter investments are dedicated to producing new videos 🎥

• 21% of those funds are allocated to studio purchases 🏬

• Another 13% supports brand-building initiatives and creator products 👕

• And finally, 9% of Spotter payouts go towards hiring editors 👨‍💻

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HEADLINES IN BRIEF 📰

• TikTok star and nuuds co-founder Daryl-Ann Denner has signed with A3 Artists Agency. (Tubefilter)
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• YouTube will no longer remove content containing “false claims that widespread fraud, errors, or glitches occurred in the 2020 and other past US Presidential elections.” (TechCrunch)
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• Netflix shareholders have reportedly voted against executive pay bumps amidst protests from the Writers Guild of America. (Gizmodo)
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• Meta has announced a new test that will block access to news for 1-5% of Canada-based Instagram and Facebook users. (The Verge)

DATA • ICYMI 📈

Last week, TikTok launched a chatbot and creators sent a juice box into space

​#1 - TikTok is developing a chatbot​​
TikTok announced a brand-new test feature: a generative chatbot named Tako. According to TechCrunch, Tako is designed to do things like answer users’ questions about videos they’re currently watching, and recommend more videos to watch based on certain niches or topics.

#2 - Unspeakable and Aphmau’s new brand has the juice​
In April, creators Unspeakable and Aphmau launched their kids’ juice brand, JuiceBlox, into Walmart stores across the United States. Unspeakable took that launch to the next level at the end of May by sending a juice box all the way to outer space.

#3 - Top 50 Most Viewed U.S. YouTube Channels • Week Of 05/28/2023​​
DaFuq!?Boom! finished the month at #1 with 656.5 million weekly views—over 100 million weekly views more than its closest runner-up, CoComelon - Nursery Rhymes. MaviGadget came in at #3, the highest point it’s ever ranked in the U.S. Top 50.

​#4 - True crime YouTuber Kendall Rae and her husband Josh Thomas have signed with Night​
Husband-and-wife duo Kendall Rae and Josh Thomas announced their partnership with digital media management firm Night. The true crime podcasters join a roster of more than 50 creators, including commentary star Courtreezy and breakout basketball creator Jesser.

DEFEND THE DAMN TOWER

Rush Royale players can now “defend the damn tower” as creator-slash-boxer Jake Paul

Earlier this year, fans of creator and pro wrestler Logan Paul got a chance to play as their favorite influencer in the latest WWE 2K title. Now, the younger Paul brother is making his own mark on the video game world—as a playable avatar in Rush Royale.

The tower defense mobile game was published by Dutch company My.Games in 2020 and has since established itself as the #1 game in its genre (per data.ai). Rush Royale’s audience is nothing to sneeze at, even for a creator with a media empire as impressive as Jake Paul’s. In April alone, the game reached 1.1 million daily active users.

Those stats could rise even further with the arrival of Jake Paul’s character.

Rush Royale players can unlock the influencer’s avatar—which includes voice lines and special moves like “hype” and “energy PR”—by competing in “The Champion Rumble.” Paul himself encouraged players to “defend the damn tower” with those limited-edition skills in a video shared on the Rush Royale Twitter account.

Fans hoping to rise to the influencer’s challenge will want to pull out their phones ASAP. According to Rush Royale, the Champion Rumble will only be available until July 29.

LISTEN UP 📺

This week on the podcast...

Special guest and Viral Nation CEO Joe Gagliese drops knowledge on how creators can clean up their digital footprints in the interest of brand safety. Plus, listen in to hear the latest tea on creator food-and-drink brands like PRIME, Sides, and Feastables. 

It’s all right here on Spotify and Apple Podcasts.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.