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TOGETHER WITH
It’s Wednesday and with Halloween in the rearview mirror, streaming services are turning their attention to a new holiday: Godzilla Day.
WHILE THE GEFFEN IS GOOD
YouTube is headed back to New York’s David Geffen Hall for Brandcast 2024 (and 2025 and 2026)
YouTube is making a long-term commitment to Lincoln Center’s David Geffen Hall. The Manhattan venue was the site of YouTube’s 2023 Brandcast—and apparently, it made a good impression. According to a post from YouTube Ads Marketing VP Anne Marie Nelson-Bogle, David Geffen Hall will be the site of the platform’s annual pitch to advertisers in 2024, 2025, and 2026.
“We’re excited to highlight even more creator stories, innovative new features, and award-winning advertising on YouTube again at Brandcast to inspire your next breakthrough campaign.”
This isn’t YouTube’s first NYC rodeo.
Before going remote in 2022 (the same year Brandcast pivoted to a date aligned with the TV industry’s upfronts), the event had been held at several venues across the city. Now, YouTube is choosing a semi-permanent location for its presentation.
Of course, that doesn’t mean the platform is done shaking things up.
In addition to its yearly Brandcast, YouTube has another annual event on the horizon: AdBlitz. The Google-owned company has been hosting Super Bowl commercials on a central YouTube hub for 18 years now, but this year’s AdBlitz offers more promotional opportunities than ever before. After all, the current NFL season is YouTube’s first as the official distributor of the NFL Sunday Ticket package—a multi-billion-dollar role that the platform is bound to capitalize on in a big way.
🔆 SPONSORED 🔆
From slice-of-life moments to training routines, Viral Nation sports creators connect fans to the heart of the game
Digital audiences have an eye for authenticity—and they won’t accept anything less. That’s why younger fans turn to sports creators and athlete-influencers for an inside look at the culture, lifestyle, and community behind their favorite sports. Viral Nation Talent works with creators across every sport and has nabbed them deals with top brands, including Nike, Meta, Footlocker, Puma and Under Armour.
Meet a few of Viral Nation’s top sports creators and athlete-influencers:
Ant Hamilton Jr. 🎬
Ant is a former NCAA multisport star who's made the successful move into social media stardom and onto the big screen with White Men Can't Jump 2.
Chris Staples 🏀
This Global Dunk Champion tours the world wowing audiences with his skills and charismatic personality.
Lisa Zimouche ⚽
Lisa is a world champion freestyle footballer and social media superstar who uses her platform to advocate for gender equality.
Dalton Chandler ⚾
Between his skill as a University of Washington baseball player and his All-American looks, it’s no wonder audiences flock to Dalton’s Instagram and TikTok accounts for sports and lifestyle content.
As the world’s #1 influencer agency, Viral Nation Talent’s talent roster spans every sport and content niche in the athletic world.
HEADLINES IN BRIEF 📰
YouTube is joining forces with Whalar and Pixability to launch the Include Media Initiative, a program that aims to give creators a way to tell brands which identity labels apply to them. (Tubefilter)
Pinterest reached a record-high number of monthly active users last quarter, with Gen Zers making up 42% of its user base. (Gizmodo)
According to YouTube communications manager Christopher Lawton, the platform has “launched a global effort” to dissuade viewers from using ad blockers. (The Verge)
A new deal between TikTok and Distrokid gives indie artists who use the digital music distribution service the ability to add their songs to TikTok Music. (The Verge)
DATA • GLOBAL TOP 50
These creators know exactly how to put on a show
Whether they’re acting out superhero skits or wandering the mall in light-up gowns, the creators behind V.A. Show always make an impression. In fact, those YouTube stars have spent the last decade treating fans to everything from Disney cosplays to classic dance choreo (e.g. the Macarena).
A good chunk of those videos feature dramatic costumes and neon lights—but V.A. Show doesn’t just rely on flashiness to entertain its loyal following.
Among the channel’s top videos are a series of impressive ice skating Shorts. The most popular of those clips has earned V.A.’s creators a whopping 230 million views—and that’s just one video. Altogether, the hub’s top six Shorts have garnered over one billion views.
Unsurprisingly, V.A. Show has a sky-high lifetime view count.
Since 2012, the Russia-based channel has scored more than 3.2 billion views.
The hub is just as popular as ever. In fact, over the course of our last seven-day count, V.A. Show pulled in 204.3 million weekly views.
The result: the channel jumped from 195th place in our worldwide ranking to #38.
THAT’S A GOOD BURGER
Kai Cenat is hitting Paramount Plus for a cameo in a nostalgic ‘90s sequel
Good Burger is back and Kai Cenat is ready to chow down. The record-breaking Twitch streamer will play a bit part as a patron in Good Burger 2, a follow-up to the iconic (and critically panned) film that has remained a fan favorite since its 1997 release.
Original cast members are coming back for seconds.
This year’s sequel will be led by two of Good Burger’s most recognizable stars: All That alums Kenan Thompson and Kel Mitchell. Subscribers who tune into the film’s November 22nd premiere on Paramount Plus can also expect to see a litany of appearances from both Hollywood celebs and digital creators.
All That members Josh Server and Lori Beth Denberg will have significant roles in the film, while celebs like Mark Cuban and Rob Gronkowski and creators Flula Borg, Liza Koshy, and Cenat will make cameo appearances. The last of those online stars took to Twitch earlier this week to reveal the circumstances of his casting:
“You wanna know what’s so crazy? Chat, if you remember, there’s a clip on Twitch of people saying Kai would be good in Good Burger. A girl called me [right after] and asked if I wanted to be in Good Burger 2.”
Check out the trailer for Good Burger 2 here to get a sneak peek at Cenat’s big cameo.
WATCH THIS 📺
Spooky season is still going strong for Sam and Colby
Halloween might be over, but Sam and Colby’s Surviving a Week at The Conjuring House series is still going strong. And so far, the ghost-hunting YouTubers are, in fact, surviving—but will fellow influencers Bella Poarch and Larray manage to tough it out, too?
Check out Episode 3 to find out which of your favorite stars are brave enough to last the night in a truly haunted house.
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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.