TOGETHER WITH

It’s Wednesday and a new matchmaking feature on Tinder lets family and friends choose your next boo. Because what’s more romantic than meddling relatives?

15 MINUTES OF FAME

TikTok’s latest test feature is a big deal for long-form creators

TikTok is taking its commitment to long-form content one step further. Since upping its max video length to 10 minutes last year, the platform has nudged creators and users alike towards longer clips by introducing long-form-friendly tools and an incentive-focused Creativity Program.

Now, TikTok is doubling down on that mission by testing out yet another video length increase.

Social media consultant Matt Navarra first posted about the limited expansion earlier this week, when he uploaded an image of the alleged test feature to Threads.

TikTok has since confirmed to TechCrunch that it is, in fact, experimenting with 15-minute uploads—but it’s still unclear whether users can expect to see a wider rollout anytime soon. For now, the test is limited to a select group of users in a few specific regions.

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HEADLINES IN BRIEF 📰

• Twitch has now added two more prohibited acts to its “off-service conduct” policy: swatting and doxxing. (Tubefilter)
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• MrBeast’s primary YouTube hub has now scored more weekly views than any other U.S. channel for the third week running. (Tubefilter)
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• YouTube has temporarily demonetized a video on SSSniperwolf‘s channel following doxxing allegations. (Tubefilter)
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• A new YouTube Music gives users the ability to customize playlist cover art via a text-to-image AI assistant. (The Verge)

DATA • GLOBAL TOP 50

This parkour athlete gives Spider-Man a run for his money

Nick Pro is no normie. Whether he’s eating cookies or simply taking out the trash, the Canada-based daredevil always finds a way to insert a little action into everyday life.

Pro’s 14 million subscribers are more than happy to come along for the ride.

Since launching his primary YouTube channel in 2010, the parkour athlete has attracted a loyal fanbase—and a whopping lifetime total of 6.2 billion views. It’s easy to see why viewers are addicted to Pro’s channel. From daring acrobatic stunts to hilarious superhero sketches, the YouTuber’s clips are made up of pure adrenaline.

That rush has kept Pro’s channel flying high for months.

• Since April 2023, Pro’s top-performing Short has accumulated more than 323 million views.

• That hype won’t be dying down anytime soon. In fact, Pro collected 221.6 million views during the third week of October alone.

• The result: the athlete now claims a spot at #31 in our Global Top 50 chart.

NO TIME FOR TEARS

Noel Miller’s latest comedy special just dropped. His next big tour is almost here.

Noel Miller is going back to his roots.

If you’re not familiar with the creator’s story, here’s the gist: in the days before he became a standout YouTube star, Miller was a self-taught web developer with an interest in stand-up comedy. That burgeoning passion led him to an open-mic night, where he performed after getting a little encouragement from comedian Andre Paradise. Miller then began posting Vines in the hopes of scoring longer gigs—and the rest is history.

Since rising to fame on Vine and YouTube, the comedian has accumulated millions of fans, co-hosted the uber-popular Tiny Meat Gang podcast, toured with Cody Ko, and traveled the world for his own Everything Is F**ked tour. Miller says that it can be “tough to have a purist approach” while working online—but when it comes to his latest stand-up routines, the podcaster is committed to being “100% creative.”

YouTube viewers can get a taste of that creativity before Miller’s New Supply tour takes off on January 12, 2024.

The creator’s new comedy special, Stop Crying, dropped on YouTube yesterday—the same day tickets went on sale for his upcoming New Supply tour. Check out our full article here to learn more about that 15-city comedy circuit.

WATCH THIS 📺

Is MrBeast Shark Tank material?

Mark Cuban doesn’t seem to think so—and we can’t really blame him. The shark-slash-billionaire dropped into one of MrBeast’s latest Shorts to hear his (comedic) pitch for a $1 million investment. The YouTuber’s big argument: having a little extra spending money would be a whole lot of fun.

Check out the full clip here to decide if you would bet a few bucks on the “guy from Fortnite.”

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.