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This Friday, we have just one question for you: would you play Tetris on a chicken nugget?

24/7 AT 7-ELEVEN 🍫

MrBeast’s Feastables brand is hitting the shelves at 7-Eleven and Speedway

If you wouldn’t mind owning a shiny new Lamborghini, then you should probably pick up some Feastables. For the next six days, anyone who buys a product from MrBeast’s signature snack line can enter to win a sports car from the YouTube star himself.

The good news: getting your hands on that candy brand just got a whole lot easier.

Prior to this week, satisfying your Feastables cravings probably involved a trip to Walmart (which means securing the goods at 3 AM wasn’t super possible). Now, those early morning woes are a thing of the past—because MrBeast just secured two more major distribution partners for his snack brand:

That expansion is a good thing for fans hoping to win a new Lambo (contestants can earn an additional six entries by buying Feastables using 7-Eleven or Speedway’s rewards programs), but it’s also a big win for MrBeast’s brand. Feastables hasn’t released official revenue figures, but it reportedly made $10 million in four months after launching in January 2022. Bringing products to more shelves around the country will undoubtedly add to the brand’s already impressive sales numbers.

If you’re ready to contribute a few dollars to those stats (and get your sugar fix in the process), then you’ll have plenty of options to choose from. Feastables’ lineup now includes its flagship chocolate bars (Milk Chocolate, Milk Crunch, and peanut butter-stuffed Deez Nuts), plus chocolate chip cookies and its newest product, Karl’s Gummies.

🔆 SPONSORED 🔆

Iconic moments happen in a flash. That’s why Nikon designed a vlogging camera that can capture it all.

Creators like you can do just about anything—which is why you need  a cutting-edge camera that can handle it all . That’s where the Nikon Z fc comes in. According to travel vlogger Alicia Mae Hirtè, the Z fc is “unbelievably light” and “includes everything the vlogging community typically desires.”

The  Nikon Z fc  fits everything from eye-tracking and wireless sharing to livestreaming and creative filters into one lightweight package—complete with a fun, throwback-inspired design.

Effortless style is part of the deal: the Z fc is available in classic black and seven special edition colors, including coral pink and mint. No matter which color you choose, you’ll gain access to an innovative toolkit of creator-ready features, including….

• A flip-out touchscreen designed for first-person videos and selfies 🤳

• 4K Ultra HD video with full-time eye-detection and autofocus 👀

• 20 Creative Picture Controls that let you add filters as you film 🔥

• Livestreaming and web conferencing capabilities 🎧

• Wireless image and video sharing 📲

Those features are only the beginning. Ready to discover everything else the Z fc has to offer?

 ​ Hit this button to learn more → 

HEADLINES IN BRIEF 📰

• Are unskippable TV ads back in style? Industry experts Joshua Cohen and Lauren Schnipper dissect the trend on the latest episode of Creator Upload. (Tubefilter)
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• According to new reports, TikTok is testing out a “third-party chat assistant” named Tako to help users discover new content. (Engadget)
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• YouTube Stories has reached its end. According to the video platform, June 26 will be the feature’s last day. (Ars Technica)
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• Twitch is reportedly upping the price of its (mostly) ad-free subscription service, Turbo, from $8.99/month to $11.99/month for U.S. users. (The Verge)

DATA • YOUTUBE MILLIONAIRES 📈

This creator wrote a song every other week in quarantine. Now, he’s a touring musician with 5 million TikTok followers.

Connor Price has been in the acting biz since he was six years old. It’s how he met his wife Brianna (whose sister was also a child actor) and how he spent most of his time “from childhood into adulthood.” In fact, Price says he was “constantly going back and forth pursuing the acting thing”—a career that left him little time to focus on his other passion: music.

That is, until a global pandemic derailed the entire entertainment industry.

Auditions and filming ground to a halt. Suddenly, Price had all the time in the world to explore his interest in songwriting—and between Brianna’s marketing savvy and his knack for performing, TikTok seemed like the perfect outlet. So, the duo put their heads together to make it happen.

In fact, Price says they did everything together, from brainstorming skits to editing and posting clips on TikTok. It wasn’t long before that collaborative process began showing results:

More than a year passed before YouTube Shorts came into the picture. In October 2022, a MrBeast video finally convinced Price to make the jump. He posted his first Short that month and, within a matter of weeks, became “the most subscribed to music artist in the world” for 28 days in November.

• Nowadays, Price has grown his fanbase to 5 million TikTok followers and 2 million YouTube subscribers.

• His Shorts are still massively successful, too: in fact, the musician’s top video now claims 68 million views.

• And overall? Price’s YouTube channel has a lifetime count of over 480 million views.

BY THE NUMBERS

Does Kick have what it takes to compete with Twitch? We ran the numbers to find out:

If you’ve heard of Kick, then you probably know the burgeoning platform has been gunning to de-throne Twitch. The fast-growing livestreaming hub has reportedly offered tens of millions of dollars to streamers like Kai Cenat and IShowSpeed in an effort to win their allegiance, and has pitched itself as a haven for oft-banned Twitch creators.

But does Kick actually have a shot at unseating Twitch?

We took a look at numbers from StreamElements and its analytics partner Streams Charts to find the answers. Here’s how the stats shake out:

Per StreamElements and Streams Charts, Kick more than 4x’d its monthly watch hours between January (12.8 million) and April (51.8 million). In the same time period, Kick’s number of active channels grew from 9.1K to nearly 70K. One streamer in particular rose to the top of the pile: Andrew Tate fanboy Adin Ross.

So, how does Kick’s rapidly-growing monthly viewership compare to Twitch’s? Well, the numbers aren’t pretty:

According to StreamElements, Twitch generated 1.556 billion watch hours in March alone (compared to Kick’s 35.8 million). But although the nascent platform has a lot of catching up to do, StreamElements co-founder and CEO Gil Hirsch says the numbers show that Kick has a lot of potential:

So, what do you think? Is Kick the next big thing, or will Twitch continue to reign supreme in the world of streaming?

WATCH THIS 📺

What did PB&Js taste like in 1901?

Fans of Tasting History will know that old fashioned recipes aren’t always the most…palatable. Between the jello craze of the ‘50s and the nineteenth century’s obsession with gruel, there are plenty of reasons to prefer today’s cuisine.

But when it comes to the original PB&J recipe? Well, you’ll have to watch Max Miller’s reaction to determine whether modern sammies can stand up to the ‘wiches of 1901.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.