It's Monday and Hallmark Channel isn’t letting a little thing like the demise of cable TV put a damper on its holiday cheer.

COOL CATS

This year’s Macy’s Thanksgiving Day Parade featured an NFT-inspired float for the first time ever

Macy’s iconic parade might be 99 years old, but the retail giant is still finding ways to keep the annual event fresh. On Thursday, the Macy’s Thanksgiving Day Parade introduced its first-ever NFT-inspired float: an enormous balloon that introduced onlookers to a new series from Cool Cats Group and animation studio Titmouse.

That web series (called The Milk Chug) is inspired by Cool Cats, an Ethereum-based NFT collection that consists of 9,999 randomly-generated pieces. Each piece is themed around Colin Egan’s Blue Cat character—aka the feline star of Milk Chug.

Blue Cat isn’t the show’s only draw.

Psych actress Maggie Lawson, animation vet Zeno Robinson, and Downton Abbey’s Dan Stevens all voice characters in the first Milk Chug episode, which viewers can check out on the official Cool Cats YouTube channel. Fans of the premiere and Egan’s art can also purchase limited-edition Cool Cats merch through Macy’s.

Ryan’s World’s Red Titan also made it’s third consecutive appearance in the parade. How long before all 25 floats are something internet-y?

HEADLINES IN BRIEF 📰

• Noice launched a closed beta on November 21. Can the video game streaming platform give Twitch a run for its money? (Tubefilter)
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• OpenAI has reinstated former CEO Sam Altman after previously announcing that Twitch co-founder Emmet Shear would take over the role on an interim basis. (TechCrunch)
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• An unsealed complaint against Meta—which was included in a lawsuit filed by 33 U.S. states—accuses the tech giant of “coveting and pursuing” the data of children under 13 years old. (Engadget)
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• Two contestants from Netflix’s Squid Game: The Challenge are reportedly seeking “compensation for injuries they suffered during the show’s filming in January of this year.” (Gizmodo)

WATCH THIS 📺

Is this what fashion will look like in 50 years?

When it comes to fashion trends, tech giants like Meta and Adobe have a clear vision for the future. But will anyone actually wear VR sunglasses and color-changing clothes in 2050?

Danny Gonzalez isn’t so sure. In a recent video, the YouTuber took it upon himself to find out just how wearable high-tech clothes really are. His final verdict: biodegradable boxers aren’t half bad, but you might not want to walk a mile in 3D-printed shoes.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.