TOGETHER WITH

It’s Friday and in case you haven’t noticed, online verification is all the rage right now. The latest platform to jump on that blue checkmark craze: Gmail.

GET INSPIRED

Could Amazon’s new platform be the next TikTok?

Inspire has arrived. After at least nine months of testing, Amazon’s TikTok-style platform is now available to all U.S.-based users. The app is already stocked with content: during the testing process, Amazon partnered with influencers in order to assemble a base library for its new feed. Now that Inspire is widely available, users can select preferred topics such as makeup, gaming, travel, pets, and decor in order to see posts that fit their specifications.

Inspire is all about shoppability.

With its new platform, Amazon is embracing a social shopping trend that has turned apps like Douyin (the Chinese version of TikTok) into a multi-billion dollar business. Sponsored pictures and videos posted to Inspire will be fully shoppable, linked to relevant Amazon listings photo, and accessible on the Amazon Shopping app (where Inspire is available).

The e-commerce platform also offers big incentives for creators, who will have a chance to reap affiliate commissions as high as 20%. The only obstacle to that fresh revenue stream: according to Insider, non-brand users must be part of the Amazon Influencer Program in order to upload content to Inspire.

🔆 SPONSORED 🔆

Top creators have multiplied their views and revenue with AIR Media-Tech’s translation services. Have you gone global?

You’ve already built a community and inspired millions of fans. Now, imagine what you could do with channels translated into the world’s most-spoken languages.

With AIR Media-Tech, YouTubers can  reach new fans  worldwide.

As a YouTube certified partner, AIR Media-Tech localizes and translates creators’ content into 50 different languages, leading to revenue increases of up to 380%. Top creators like Kids Diana Show, Vlad and Niki, and Jason Vlogs have already more than doubled their audience by working with AIR Media-Tech.

Take a look at  AIR Media-Tech ’s comprehensive translation services:

• Multi-language subtitles, professionally dubbed audio tracks, and localization 🌍

• Turn-key channel development and content strategies 💡

• Content management, monetization, and promotion 📣

• Analytics and optimization 📈

AIR Media-Tech develops, launches, and promotes fully-translated channels—so creators can earn additional income without putting in more work. And with AIR Media-Tech’s Revenue Calculator, you’ll find out how much earning potential your content has in seconds.

 Visit the website to learn more → 

HEADLINES IN BRIEF 📰

• Canela Media has unveiled a slate of original programming across verticals like sports, kids, and music. (Tubefilter)
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• Meta is reportedly introducing augmented reality advertising to Facebook Stories and Reels Ads. (TechCrunch)
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• Subscribers to Hulu’s Live TV service will soon be able to watch classics like Antiques Roadshow thanks to the addition of several PBS channels. (Engadget)
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• Peloton is “relauching” with a newly strengthened focus on fitness content over physical products. (Gizmodo)

DATA • YOUTUBE MILLIONAIRES 📈

This straight-talking creator is just a “regular dude” making “regular food”…or is he?

Fans of SenyaiGrubs might be surprised to learn that their favorite creator is actually kind of…well, nice. It’s true that the culinary wiz (aka Joe) has taken it upon himself to become “the YouTube food villain” and occasionally exposes other food creators as cheese-pull imposters—but that dry sense of humor is all part of his appeal.

SenyaiGrubs isn’t afraid to tell it like it is.

Are you an “illiterate manchild” who never learned to cook? Do you enjoy being roasted while studying proper roasting techniques? Then congrats: SenyaiGrubs is the food creator you’ve been searching for.

Over the last year, Joe has attracted more than 1.6 million subscribers with his take-no-prisoners attitude and easy-to-make recipes. His videos are a refreshingly unwholesome approach to culinary content, and he’s worked hard to make sure they’re as entertaining and consistent as possible. In fact, Joe now produces a Short every other day and says his main goal for the future is to “hopefully improve the quality of my videos, write better jokes, and make sure I don’t become corrupt.”

That kind of time commitment is essentially a full-time job—but despite the amount of work that goes into his videos, SenyaiGrubs says he feels “pretty lucky that I get to do something so fun and that people enjoy it so much.”

And that’s a good thing, because the number of people who enjoy his content is rising fast:

• In just four months, the creator has gone from 400,000 subscribers to nearly 2 million.

• His viewership is growing, too. As of now, Joe’s top Short has a whopping 50 million views.

• And overall? The culinary connoisseur has whipped up more than 680 million lifetime views.

 CELEBRATE GOOD TIMES

Vevo is bringing the party to viewers with a new “celebrations-themed channel” (and that’s not all)

Vevo has unveiled two brand-new initiatives: a “celebrations-themed channel” called Vevo Features and a data-driven ad toolkit called Vevo Intelligence. The audiovisual platform gave advertisers a rundown of both products during this week’s NewFronts presentation.

Here’s the big idea:

Features will provide consumers with themed content during cultural months and holidays like Black History Month, Women’s History Month, July 4th, and Halloween. The new hub will be part of Vevo’s collection of free, ad-supported television (FAST) channels and will be one of three other new channels available through Samsung TV Plus (along with ten pre-existing Vevo destinations).

The details of Vevo’s other new product will be music to advertisers’ ears.

Vevo’s FAST channels and apps currently span 35 connected TV platforms (including new partner Philo). The company’s latest ad product—Vevo Intelligence—will build off of its existing Moods tool in order to match branded content on those platforms with music videos based on factors like audio, lyrics, and visuals. According to Vevo President of Sales and Distribution Kevin McGurn, offerings like Intelligence will allow advertisers to expand their visibility in innovative, brand-friendly ways:

WATCH THIS 📺

OTK’s latest talent search is pitting streamer against streamer (in a good way)

It’s been an exciting week for OTK and its fans. Two days after the streamer organization’s fundraising “lift-a-thon” brought in $140,601, subscribers were treated to another content drop: season two of Elevated.

Viewers of the talent-search web series’ first season will already know that the stakes are high. Across the second season’s ten episodes, unheralded streamers will compete against one another in a series of challenges presented by OTK. The last creator standing will ultimately take home a $50,000 grand prize (plus bragging rights, of course).

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.