It's Monday and if you’re still getting the hang of Instagram’s newfangled mobile app, then you might want to check out the Threads Dictionary.

POD PEOPLE

Call Her Daddy is becoming a powerful tastemaker on Spotify

Even über-famous celebrities can benefit from a guest appearance on Call Her Daddy. According to Spotify data reported by Variety, Alex Cooper’s hit podcast has had a major effect on the streaming stats of some of its best-known guest stars.

Musicians John Legend, Madison Beer, Anitta, and John Mayer all saw significant upticks in streaming traffic in the 48 hours after their episodes went live. Legend reportedly saw a 200% spike in Spotify streams, while Beer and Anitta earned 155% and 150% boosts respectively. Mayer’s stats rose most dramatically: the nemesis of all Swifties snagged a 350% increase in streams following his December 2022 appearance on Call Her Daddy.

Those traffic boosts are a major boon for Spotify, too. The audio platform snapped up Call Her Daddy for a reported $60 million exclusivity deal back in 2021—a smart call given Cooper’s spectacular influence on listeners.

What makes Call Her Daddy such a trendsetter on Spotify?

Cooper says her podcast goes beyond typical interviews by “getting to know the person behind the fame and music”:

HEADLINES IN BRIEF 📰

• YouTuber Ryan Trahan raised $400,000 for Water.org over the course of his latest cross-country penny challenge. (Tubefilter)
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• Twitch has announced plans to add both a Discovery Feed and a new Stories feature to its mobile app in fall 2023. (Engadget)
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• According to Instagram head Adam Mosseri, Threads will not encourage debate-provoking topics like “politics and hard news” in order to avoid becoming an “angry place.” (Gizmodo)
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• YouTube says it’s testing out AI-generated quizzes that will “make it easier” for viewers to learn about educational topics. (TechCrunch)

DATA • GLOBAL TOP 100 📈

More than 729 million viewers checked out this Minecraft-inspired channel in June ‘23

Baby Monster School is having a moment. After just seven months on YouTube, the pixel-perfect channel has scored more than 2 billion views and become known for its animated Minecraft videos. But Baby Monster School’s success doesn’t only lie in classroom-themed clips and storylines.

The Minecraft hub knows how to keep up with Joneses.

Baby Monster School says it specializes in “cartoons about cute, funny, sad and emotional monster schools,” but its top videos feature the same characters that have made channels like DaFuq!?Boom! the most-viewed in the world. “Skibidi toilet” heads, city-trampling MrBeasts, and Thomas the Tank Engine dominate Baby Monster School’s five most-watched videos—all of which have scored more than 43 million views.

The channel’s knack for nailing short-form trends has helped it climb the global charts over the last few months. June was no exception:

• Baby Monster School collected 729.6 million views during the month of June.

• That monthly total nearly doubled the channel’s lifetime YouTube traffic.

• And overall? The Minecraft hub’s June stats skyrocketed it to #82 in our Global Top 100 chart.

LISTEN UP 🎙️

This week on the podcast...

Hosts Joshua Cohen and Lauren Schnipper dish about the app on everyone’s minds: Threads. Tune in to hear their unfiltered thoughts on Instagram’s latest creation (and what its landmark launch means for Twitter) before diving into the FTC’s latest creator guidelines. Heads up: tagging your sponsored videos with hashtags like #ad isn’t enough anymore.

Find out more on this week’s episode of Creator Upload. It’s all right here on Apple Podcasts and Spotify.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.