TOGETHER WITH

It's Tuesday and your next midnight delivery from Uber Eats (or DoorDash, if that’s more your speed) might just come with a side of AI.

2023 STREAMY AWARDS 🏆

And the Streamy Award goes to…

The 2023 Streamy Awards have drawn to a close. Sunday’s action-packed show had it all: pithy jokes from creator-slash-host MatPat, poignant acceptance speeches from winners like Dylan Mulvaney, and even a cardboard cut-out featuring one half of Rhett & Link.

By the end of the night, 50 awards had been handed out to top creators by presenters like Ryan Trahan, The Try Guys‘ Keith Habersberger and Zach Kornfeld, Smosh‘s Anthony Padilla and Ian Hecox, TikTok NPC streamer Pinkydoll, Colin and Samir, Dream, Michelle Khare, Lizzy McAlpine, Tana Mongeau, and xQc.

Here’s how a few of this year’s biggest categories shook out:

• For the fourth time in a row, MrBeast took home Creator of the Year.🥇
  
  

• Kai Cenat snagged Streamer of the Year for the second year running. 🏆
  
  

• Show of the Year went to Michelle Khare and her daredevil series Challenge Accepted. 💪
  
  

• The first-ever Rolling Stone Sound of the Year award recognized Meghan Trainor and her song “Made You Look.” 🎤
  
  

• Elevate Prize Foundation donated $50,000 to Invisible People, which took home the GET LOUD Award for Social Good. 🌎
  
  

• As for this year’s Creator Honors? Amelia Dimoldenberg recognized Brittany Broski, Blogilates spotlighted The Korean Vegan, and Brandon Rogers honored Vivienne Medrano (aka VivziePop of Hazbin Hotel and Helluva Boss). 🤝

Check out the full story here to see a complete list of 2023 Streamy Award winners.

🔆 SPONSORED 🔆

Spotter is investing $1 billion in the world’s top YouTubers. They’ve already paid out $775 million and counting.

Find funding for your next major business move—without sacrificing your creative freedom. As a leading creator company since 2019, Spotter has already paid out $775 million in immediate funding to more than 1,160 channel partners. Here’s how it works:

Upfront Funds + Total Creative Control 
When you ​partner with Spotter​, you’ll receive funding immediately—meaning you could start revolutionizing your channel in a matter of days.

Everything You Need to Grow Your Brand 
With deals ranging from $100,000 to $50 million, the possibilities are endless. Here’s how top creators like MissDarcei and Airrack have spent their Spotter funds:

Exclusive YouTube Insights & Optimization Resources 
Spotter understands that creating a world-changing catalog requires more than just capital. That’s why Spotter’s community team provides ​invaluable performance insights​ to better inform creators’ content strategy.

Visit Spotter’s website today to discover what your deal could look like.

​Fund your future with Spotter →​

HEADLINES IN BRIEF 📰

• Rhett and Link’s $5 million Mythical Creator Accelerator is backing The Sorry Girls, an enduring DIY hub founded by creators Kelsey MacDermaid and Becky Wright. (Tubefilter)
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• Barbie isn’t just the Streamy Awards’ 2023 Brand of the Year. According to Gizmodo, this year’s Barbie movie is also Warner Bros.’ highest-grossing film of all time. (Gizmodo)
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• Two suits representing 17 Rohingya refugees have been filed in Ireland with the aim of holding Meta accountable for its alleged role in the 2017 Myanmar genocide. (TNW)
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• A recent Pew Research Center survey found that 52% of U.S.-based respondents were “more concerned than excited” about the “increased use of AI in daily life.” (Engadget)

DATA • GLOBAL TOP 50 📈

From vocal acrobatics to anime, this creator never refuses a challenge

Dharni is always down to showcase his skills. The Singapore-based creator has become famous for “making weird sounds” with his mouth (his words, not ours), but Dharni isn’t just a world-class beatboxer. He’s also an avid participant in “uWu championships,” “sound challenges," “beatbox speed challenges” and even the occasional “ora ora challenge.”

In other words: Dharni might have a minor competitive streak.

Luckily, that ambitious spirit is a big draw on YouTube Shorts. Dharni’s vocal challenges have earned him 3.3 million subscribers and routinely attract tens of millions of views. In fact, this clip alone has earned 80 million views since August 12—and that’s not even Dharni’s most-watched video of the month.

Now, the success of Dharni’s competitive clips have pulled him into a different kind of ranking system: the Global Top 50.

• In fact, Dharni’s channel finished at #21 in this week’s Global Top 50, putting him just above longtime chart stalwarts like Alan Chikin Chow and Justin Flom.

• As for the stats behind that ranking? During our last seven-day count, Dharni’s channel earned 292.1 million weekly views.

• That massive total upped the beatboxer’s YouTube traffic by 56% week-over-week, bringing him to a lifetime view count of over 1 billion.

SUBTEMBER RETURNS

The “most rewarding time of the year” has (almost) arrived on Twitch

Deck the halls and hang the studio lights: Subtember will be here in just three days time. For the seventh year running, Twitch is giving viewers a full month to earn double-digit discounts on some of its most popular subscriptions. Web-based buyers can expect 25% discounts on one-month subs and three-month subs purchased between September 1 and October 1. For six-month subs, the discount goes up to 30%.

Those incentives are good news for streamers hoping to return to a 70/30 revenue split by qualifying for Twitch’s Partner Plus program. All subscriptions purchased during Subtember will deliver Partner Plus points to creators before the service officially goes live in October.

It’s the season of giving (and receiving a 25% discount on gifted subs).

Fans interested in spreading some Subtember spirit will get a 25% discount on any subscriptions gifted to other viewers. If your loved ones are more interested in sweatshirts than subs, you can also head to the “Twitch Cave” to get 20% off on merch.

Subtember discounts come with their fair share of fine print (à la Santa’s naughty or nice list), so be sure to check out the official FAQ here.

WATCH THIS 📺

Dream’s latest fundraiser celebrates his $100,000 duel with Technoblade

Two years ago, MrBeast challenged Dream and Technoblade to battle it out for $100,000. The resulting Minecraft duel was one for the ages—and so was the creators’ friendship.

Now, Dream is giving fans a chance to relive their epic battle while donating to the Sarcoma Foundation in Technoblade’s honor. Earlier this week, the creator uploaded additional footage from the music video for “Until I End Up Dead,” a project he put together earlier this year in collaboration with Technoblade’s father (aka MrTechnodad). Fans can check out the never-before-seen footage—and donate to the Sarcoma Foundation—here.

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Today's newsletter is from: Emily Burton, Sam Gutelle, and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort.