TOGETHER WITH

It’s Tuesday and if you’re feeling nostalgic for Twitter, why not bid on the 560-pound logo that once decorated its San Francisco office? If you’re lucky, the 12-foot bird—affectionately known as “Larry”—could be yours for around $40K.

Today’s News

BEAST MODE

Beast Games is coming back for Season 2 and raising the prize money to $15M

The return: MrBeast’s Amazon Prime original has been renewed for round two—and the YouTube superstar is already raising the stakes. After doling out $10 million for the grand prize in season one, MrBeast has announced that Beast Games will offer $15 million in prizes for its second season. (Though that sum will undoubtedly increase by the season’s end, as the total dollar amount of MrBeast’s giveaways in season one actually exceeded $25 million.)

It’s not surprising to see MrBeast increase the pot, especially since he already doubled the winner’s prize money from $5 million to $10 million midway through the show’s first run. Potential contestants will need to be aware of those kinds of season one twists if they hope to snag a spot in the next round of Beast Games. Visitors to the show’s official website will find a submission form that asks applicants to list their favorite challenges and contestants from the first season, as well as plans for the prize money.

What’s next: A bigger prize might not be the only change made to Beast Games when it returns for a new season. On the surface, the show’s first run was a major success. It became Amazon’s most-watched unscripted series, most-accretive unscripted series (meaning it converted more viewers to Amazon Prime subscribers than any other show), and inspired many more collaborations between popular creators and streaming platforms.

But if you break down the show’s production and format, you’ll find some questionable aspects. The run-up to season one was marred by allegations of cast mistreatment, which led to a class action lawsuit filed by a group of Beast Games contestants. Some argued the game design was uneven as well, with creators like SLYMER critiquing its reliance on bribes, random chance, and overly simplistic schoolyard mechanics. If Amazon and MrBeast hope to maintain positive PR leading into season two (and please new investors), they’ll thoughtfully consider making a few changes.

🔆 SPONSORED 🔆

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   Made agents can be producers, community managers, creative directors, and more. Each team member has an adaptive persona that adjusts to the creator’s vision and audience.
   
   

2. How does Made work?
   Made analyzes trends, creator interactions, viewer behaviors, and more by tapping into 5+ petabytes of data. Agents then apply that data to address users’ specific needs.
   
   

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HEADLINES IN BRIEF 📰

• With two days to go until the NCAA Division I basketball tournament tips off, virtually all March Madness inventory set to air across CBS and Warner Bros Discovery networks has sold out. (Tubefilter)
  
  

• OpenAI VP of Post-Training William Fedus has announced that he will be leaving the ChatGPT parent to launch a science-focused company, which OpenAI itself plans to invest in. (William Fedus via X)
  
  

• A new “Security Checkup” feature on TikTok allows users to review any unusual account behavior or logins from different devices. (Engadget)
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• Roblox has unveiled Cube 3D, an open-source 3D foundational model that will allow developers to leverage generative AI to create 3D objects for Roblox’s platform. (VentureBeat)

GOSPEL STATS 📈

Top Branded Videos of the Week: Existential questions and MTV-style courtship

Gospel Stats’ latest Weekly Brand Report is led by several members of the old guard, including Veritasium (which snagged a spot at #2), MrBeast (#3), and Danny Gonzalez (#4). But a newer phenomenon has also made a triumphant return: for the third week running, Druski’s MTV-style dating show, Coulda Been Love, has claimed a place in Gospel’s Top 5 ranking—this time at #1.

🥇 #1. Druski x SeatGeek, PrizePicks: Coulda Been Love Episode 4: Snow Bunnies (8.8M views)
Coulda Been Love is doing big numbers, but it’s not the only reason Druski’s name is trending. Last week, he, Diddy, and Odell Beckham Jr were named in a lawsuit that accuses the three men of assaulting a female plaintiff in 2018. That claim (which Druski has since denied) doesn’t yet appear to be affecting Coulda Been Love’s viewership or its ability to snag advertisers like SeatGeek and PrizePicks.

🥈 #2. Veritasium x NordVPN: Something Strange Happens When You Trust Quantum Mechanics (7.3M views)
Veteran chart-topper Veritasium’s latest video has definite Everything Everywhere All at Once vibes. The question at hand: what if “everything is actually exploring all possible paths all at once”? The channel’s 33-minute answer is sponsored by frequent YouTuber partner NordVPN and worth a watch if you can handle a little existential dread.

🔎 #4. Danny Gonzalez x The Pokemon Company International: I’M HIGH SCHOOL MUSICAL (4.8M views)
Skipping ahead to #4, this week’s wildcard video transports viewers all the way back to 2006. A dissection of the High School Musical franchise from Danny Gonzalez isn’t something we saw coming in 2025, and the video has an equally unexpected sponsor: The Pokémon Company International.

Check out the full branded ranking here or head over to Gospel Stats for more YouTube sponsorship insights.

ROARING TWENTIES

YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities

The tour: YouTube is celebrating its 20th birthday in style. The platform’s creator experience team has announced plans to host at least 38 Creator Collectives in 2025—with each one based in a different U.S. city.

Some of those collectives will occur at major happenings like SXSW, VidCon, and DreamCon, where YouTube is hosting gatherings for community members. Others will be catered specifically to short-form creators, with special events taking place in the winter and spring of 2025. In total, YouTube’s creator experience team says it plans on “hitting all 50 states.”

The platform’s current slate of Shorts-oriented gatherings began last month with a February 27 event in Little Rock, AR and will continue until May 2. During that period, YouTube will visit a new city almost every day. (In other words: if you’re a creator in Des Moines, IA, Jackson, MS, or Cheyenne, WY, now’s your chance to pick up some useful short-form video tips.)

The context: YouTube’s 2025 Creator Collective lineup is far from its first effort to engage creators IRL, but it does signal a shift in the platform’s approach. For years, YouTube engaged with creators through YouTube Spaces, which popped up in major cities around the globe before shutting down for good during the COVID-19 pandemic. Since then, individual creators have picked up the mantle by launching their own studio and event spaces in cities like Los Angeles and Dallas.

YouTube, meanwhile, has shifted its focus to regional events—an approach that reflects the fact that top creators are no longer confined to hotspots like Los Angeles. Instead, smaller cities and even rural villages have begun generating larger percentages of creator activity. With that evolving ecosystem in mind, YouTube plans to turn its Creator Collectives into a recurring series.

WATCH THIS 📺

Formula 1’s fastest-growing fan demographic is Gen Z girls. Creators are keeping them in the loop.

The sport: Thanks in part to COVID-era hits like Netflix’s Drive to Survive documentary, Formula 1’s fanbase has grown to encompass over 45 million people in the U.S. alone. And the demographic where it’s seeing the most growth? 16- to 24-year-old girls and women.

The creators: Content creators are doing their part to keep those female racing fans in the loop. Attending F1 races in real life can be a pricey endeavor for everyday folk—but as Financial Times points out, content posted by on-the-ground creators forms “a bridge between drivers and fans” that allows viewers to consume news, driver updates, and race day experiences online.

Those creators include TikToker Lissie Mackintosh, a 25-year-old British F1 enthusiast with an audience of 400,000 followers—most of whom are female (80%) and Gen Z (70%). Check out one of Mackintosh’s latest race day video here.

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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.