It’s Friday and OpenAI’s models are creeping us out just in time for spooky season. The company says it recently caught an AI model warning its successors to conceal any bad behavior from their human overlords.

AU REVOIR

The switch-up: Since 2012, VidCon has been an annual fixture at the Anaheim Convention Center in Orange County. But that’s about to change.

Informa, the owner of the eminent creator convention, is taking VidCon out of Anaheim. Going forward, it will be linked up with another Informa property: The Cannes Lions International Festival of Creativity.

To acknowledge the growing impact of creators within the worlds of advertising and marketing, Informa is establishing an event series called VidCon x Lions Creators.

In the United States, the series will be associated with the Insight to Impact Festival, which will debut in Denver in October 2026 before heading to Nashville in 2027.

The context: Informa promised significant changes for VidCon when it bought the property from Paramount Global in 2024, and we’re not surprised that the London-based media/events company ultimately turned to Cannes Lions to accomplish that.

The French Riviera gathering has, in recent years, welcomed more creator economy attendees alongside the usual complement of agencies and brands. At first, creator activations at Cannes Lions were limited to a handful of contests and networking events, but there is now an entire Cannes Lions track dedicated to the booming creator industry.

There are other practical reasons for VidCon and Cannes Lions’ pairing. Both events have traditionally occurred in June, meaning Informa was competing against itself to attract attendees and book speakers. The union of VidCon and Cannes Lions will eliminate needless competition while aiding the latter event’s growth as a creator conference. 

If you want to see what the future of VidCon looks like, you can snag a pass for the upcoming Insight to Impact Festival.

HEADLINES IN BRIEF 📰

IN THE MOUSE HOUSE

The deal: Five years after becoming the first kid creator to reach 250 million subscribers on YouTube, Anastasiia Radzinskaia is coming to Disney+. Radzinskaia—who serves as the face of the Like Nastya channel—will soon reach more preschool-age viewers thanks to a development deal with Disney.

Like Nastya’s YouTube success began when its titular star was just a toddler. Through a wide range of deals—including platform-specific pacts, studio partnerships, and global licensing agreements—the Radzinskaia family has since built a content empire that counts 123 billion lifetime views on Like Nastya’s flagship channel.

Disney’s deal with Like Nastya resembles the partnerships Netflix has pursued with top YouTube creators. As with some of those deals, a selection of archival Like Nastya content will arrive on Disney+. New videos will also cater to kids, tweens, teens, and families across Disney Jr. and Disney+.

The context: In addition to boosting Like Nastya’s visibility, this deal fortifies Disney’s expansive lineup of digital kids’ content. The Mouse House already has the U.S. rights for Bluey—which has been cited as the most-watched show on streaming—and the impending arrival of CoComelon on Disney+ will add a longtime YouTube favorite to the app’s library. Other pieces of digital-native IP, including the animated hit Little Margo Stories, have joined the Disney family as well.

Netflix’s creator dealings may be getting more attention overall, but in the family category, Disney’s acquisitions are clearly leading the way.

PAY TO PLAY

The subscriptions: Meta has officially debuted Meta One, a new tiered subscription service that offers “more self-expression features and AI usage, helps creators spend more time creating and less time guessing, and gives businesses new tools designed to help them grow” (per a Meta blog post).

The key selling point here is more utilization of Meta’s Muse chatbot (which launched on September 8), but Meta One subscribers will also gain access to Instagram, Facebook, and WhatsApp Plus. In total, Meta says its new subscription service offers 50 tools across all three platforms, and it intends to roll out additional features on Edits, AI glasses, and more.

The tiers: Things aren’t quite that simple, though—because Meta One is launching with a lot of tiers and varying prices for creators, businesses, and individual users.

Meta One Core subscribers, who’ll pay $7.99/month, get “more AI usage,” while Meta One Premium subscribers ($19.99/month) get “expanded AI usage.” Meta hasn’t actually clarified how “more” and “expanded” usage differ, except to say that limits can vary by “country, surface and system conditions.”

Meta One also has separate plans for creators and small businesses, which are called Meta One Essential ($14.99/mo), Advanced ($49.99/mo), Expert ($149/mo), and Max ($499/mo).

Essential’s biggest perk is “more” access to Meta Business Agent, a chatbot that will respond to potential customers 24/7 on WhatsApp.

Advanced, meanwhile, brings in 30-day ahead-of-time post scheduling, the ability to add clickable links in posts and Reels, exportable analytics, shared team access to the account, and “more Meta Business Agent responses.”

Finally, Expert and Max offer even more links in posts and Reels, more staff members with account access, and more agent responses. Max’s big exclusive perk is 24/7 “unlimited” access to Meta’s support specialists.

WATCH THIS 👀

The lounge music: A new 24/7 stream has arrived on the Lofi Girl YouTube channel. According to the stream’s description, “lofi house radio” is hosted by Lofi Teacher, a mustachioed DJ who “pairs warm tape saturation with classic four-on-the-floor beats, rolling basslines, and lush pads for the ultimate lounge house experience.”

Engadget reports that Lofi Teacher has an actual name (Julien Maison) and is “a fictional 30-year-old high-school biology teacher.” Check out his stream here to “ease into your afterwork energy.”

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Today's newsletter is from: Emily Burton, Sam Gutelle, James Hale, and Josh Cohen.