It’s Tuesday and OpenAI is going public. The ChatGPT developer confidentially submitted a S-1 form—and then went ahead with “just announcing it” anyway in case of potential leaks.

STREAMING BIG

The live music push: Last month, Spotify sealed a deal to air Charlamagne tha God, DJ Envy, Jess Hilarious, and Loren LoRosa’s long-running morning show, The Breakfast Club, in real time. Now the platform is reportedly looking to lock down more externally produced live content—this time in the music space.

According to Bloomberg, Spotify has approached concert promoters about licensing rights to livestream stage performances from music festivals. That’s a bold move, and one that could put Spotify in direct competition with YouTube.

Google’s video platform has had the exclusive livestreaming rights for Coachella since 2011, and it’s recently been expanding its own live events coverage (most notably with a deal to begin streaming the Oscars in 2029). If Spotify aims to pursue similar streaming rights, the two could wind up as challengers.

The context: Of course, this wouldn’t be the first time Spotify dipped its toes into livestreamed shows. The platform experimented with exclusive live concerts during COVID lockdowns, when many artists had to cancel major tours and sold-out shows. Those events were typically intimate and low-key, with artists performing from their homes.

Spotify’s latest approach to live music would be different—at least, in terms of content. This time around, the platform is tapping into a market of people who don’t attend music festivals IRL, but would still like to watch similarly high-production performances from the comfort of their own couches.

Regardless of that change, Spotify’s motivation here is essentially the same. The platform’s COVID concerts let it be the linchpin that connected artists and fans. That’s what it wants to do here, while also (presumably) finding a way to profit from that connection.

CREATORS LIST

The big event: Later this month, thousands of people from across the advertising industry will visit Cannes, France, for the 73rd annual Cannes Lions International Festival of Creativity.

And for the third year running, content creators will have a sizable presence at the festival.

Cannes Lions’ creator population has grown steadily since it introduced its dedicated content-maker track, LIONS Creators, in 2024. Tubefilter has been the official LIONS Creators media partner since the program’s inception.

This year, the festival will greet creators with a slate of talks and workshops, an exclusive beach space with a dedicated stage, content studio, editing suite, and meeting areas, and networking events like a kick-off breakfast, Microsoft Creators Night, Billion Dollar Boy’s rooftop gathering The Great Unlearn, and a Creators & Marketers Mixer.

Hundreds of creators will be there—so we’ve put together a resource for brands that want to connect with them.

The Creators List: In partnership with Comscore, the Whalar Group, and Gospel Stats, Tubefilter has curated The Creators List, an expansive directory of every top creator expected to attend Cannes Lions. The List—which includes direct contact information for creators and their representatives—was specifically designed as a one-stop resource for brands looking to connect with content-makers on the ground during Cannes Lions.

The List encompasses notable creators from every niche, including…

Folks interested in accessing the List can request their copy at its dedicated landing page. Creators who want to get on the list can get in touch with us at that same link.

We’ll continue to update with more creator names as Cannes Lions grows closer. The festival takes place June 22-26 at the Palais des Festivals et des Congrès.

WATCH THIS 👀

The pit stop: Buckle up for “the racing talk show where you never know what’s coming around the next turn.” That’s the apparent tagline for Pit Stop Tonight, a new YouTube series created by Portal A in collaboration with Toyota Racing and SubwayTakes star Kareem Rahma.

According to Portal A co-founder Zach Blume, Pit Stop Tonight is “the first talk show with a live pit crew”—and that’s not its only selling point. The series’ late-night-inspired format will treat viewers to “comedy bits,” “hot takes,” and interviews with racing icons like Team Toyota driver Bubba Wallace.

Check out the first episode here.

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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.