- Tubefilter
- Posts
- News from 9.5 million new streamers
News from 9.5 million new streamers
Twitch's year-over-year growth continued in 2024.
TOGETHER WITH
It’s Thursday and TikTok is challenging the government order that aims to shutter the app’s offices in Toronto and Vancouver. In other words, TikTok thinks the Canadian government is a buncha hosers.
Today’s News
SO LONG, 2024
7.3 million streamers go live on Twitch each month. Here’s what they’re broadcasting.
The data: There were 9.5 million new streamers on Twitch during the 2024 year-to-date, according to the streaming platform’s December lookback. The Twitch recap revealed that an average of 7.3 million streamers broadcast on Twitch each month, so there’s a disconnect between streamers who first go live and those who keep at it month after month.
The platform’s 2024 trends help explain why some new streamers might lose hope: Viewers are flocking to the top draws on Twitch. Ironmouse was named the “cringe demon queen” who led the VTuber community to its “biggest year yet” on Twitch. And Kai Cenat showed up multiple times in the recap, with his McDonald’s promo, Kevin Hart sleepover, and Mafiathon 2 all drawing attention.
High scores: Though “Just Chatting” broadcasts continue to gain ground on Twitch, the streaming community still loves its favorite video games. In 2024, Grand Theft Auto V and Valorant stood as top titles, leading the platform to a total of 20 billion hours of annual watch time.
What’s really popular: On Twitch, “chill” has been the most popular tag of 2024. As viewers seek out relaxing content, they are turning to cozy games like Stardew Valley (24 million hours of annual watch time) and generating 100.6 million hours of watch time for ASMR streams.
So there you have it. Despite all the stimulation you might find on a Kai Cenat or Ironmouse stream, Twitch viewers often prefer to keep things chill. Cue the rustling sounds and lo-fi beats.
🔆 SPONSORED 🔆
You’re invited to a private webinar that will revolutionize the way you monetize your content
The webinar: On December 16, Louis Roberts (formerly of Barstool, Anchor.fm/Spotify podcasting, Pat McAfee Show) and Kevin Clancy (Cohost KFC Radio Show - Barstool Sports) will peel back the curtain on a content strategy that enables video professionals to earn significant additional revenue. The secret: leveraging never-before-seen AI technology from OpusClip to repurpose and distribute their content at scale.
Louis and Kevin have already implemented this strategy for KFC Radio. During this webinar, they’ll provide rare insider details and show you exactly how to implement their strategy to earn every possible dollar of value from your content.
As the fastest way to earn your next 1 million views without burnout, OpusClip has reshaped how 8 million creators distribute their content—and they’ve secretly been building a brand-new AI specifically designed for professionals.
This webinar is the first time this AI will be unveiled to anyone.
Please note: This private webinar is exclusively for full time podcasters, content creators, and media businesses, so pre-approval is required.
HEADLINES IN BRIEF 📰
It’s been a big week for Trisha Paytas. The YouTube drama queen got a cameo on Saturday Night Live and followed it up by revealing a live show that will get a one-night run on Broadway. (Tubefilter)
MrBeast squashed the beef with T-Series after meeting up with the CEO of the Indian record label. The “subscribe to PewDiePie” randoms in MrBeast’s mentions might not be happy about this, but the two most-subscribed channels on YouTube could potentially pull off a monumental collab. (MrBeast on YouTube)
Emboldened by the success of live events like the Jake Paul/Mike Tyson fight, Netflix is looking to expand its live coverage of WWE action. (AP News)
Riverside has landed a $30 million Series C round. The recording platform is a popular choice with podcasters and video creators alike. (TechCrunch)
GET THE DUB
Educational YouTube channels can now say hello, hola, and नमस्ते to their viewers
The product: YouTube is expanding access to the tool that lets users automatically dub their videos into foreign languages. English-language audio tracks can be converted French, German, Hindi, Indonesian, Italian, Japanese, Portuguese, and Spanish, giving creators access to coveted global audiences.
Advancements in dub creation join YouTube’s other tools to assist non-Anglophone channels. Those hubs recently got access to handles that support alternative alphabets alongside Latin characters.
Getting an education: After cooking up its dubbing tool for years, YouTube promoted it alongside stars like MrBeast. Educational channels enrolled in the YouTube Partner Program are next in line.
“Hundreds of thousands of channels” that are “focused on knowledge and information” can now utilize the dubbing tool, according to a YouTube blog post. Check your YouTube Studio settings to see if you’ve been granted access.
Not for everyone? Some channels are still waiting for their chance to try YouTube’s auto-dubber, but other creators may choose to hang onto the localized hubs that were used for foreign-language content before YouTube’s tool existed. If you’re one of the channel owners who thinks YouTube’s translation solution can save time and stress, you should be able to try the tool “soon.”
WHAT WE’RE WATCHING 📺
Did Marques Brownlee’s decor betray the secrets of OpenAI’s training material?
The telltale plant: Tech reviewer Marques Brownlee has some questions for OpenAI about the training material it feeds to its video generation model Sora. Brownlee, who previously speculated that OpenAI scrapes YouTube videos without channel owners’ consent, now has evidence to support that claim. And it’s as simple as a piece of home decor.
When Brownlee used Sora to generate a tech review video, he noticed that the background included a houseplant that looked identical to one that has appeared in many MKBHD videos. So you be the judge: Is the telltale plant evidence that OpenAI is scraping creator content?
Want to introduce your brand to Tubefilter’s audience? Sponsor the newsletter.
Was this email forwarded to you? Subscribe here.
Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.