TOGETHER WITH

It's Sunday and here’s a handpicked selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

But first, watch out for fake Labubus. As if the original Labubu craze wasn’t ominous enough, U.K. officials are now dealing with a confiscated shipment of millions of dollars worth of counterfeit dolls (aka Lafufus).

POP CULTURE MOMENT

Creators lend their star power to the NFL, CAA, and Britain’s Got Talent

The judge: The best-known member of the Sidemen will sit alongside Simon Cowell and co. as a guest judge on season 19 of Britain’s Got Talent. If the contestants follow KSI’s advice, they might just be able to make a song so bad it becomes a pop culture sensation.

The signing: Deestroying has signed with CAA. The sports star, who was previously partnered with WME, recently got a sideline gig during YouTube’s exclusive NFL broadcast.

The merch: Jesser’s Bucketsquad just dropped an NFL collection. Jesser is best known for his basketball content on YouTube, but his ability to branch out to other sports has fueled his rapid rise. As YouTube continues to invest in the NFL, expect collabs like this one to become more common.

🌟 SPONSORED 🌟

VidSummit is just one week away. Here’s what to expect:

VidSummit is almost here. From October 7-9, the world’s top creators, brands, and digital industry pros will unite for a biz dev event like no other. Head to Dallas next week to…

• Gain expert insights from speakers like HopeScope, Tyler Williams, Safiya Nygaard, Kim Larson, and Tyler Allen
  
  

• Discover the secret to generating billions of views from creators like Dzung Lewis and thumbnail designers like David Altizar
  
  

• Get an up-close view of Theorist and Lunar X’s shoppable Creators in Fashion catwalk
  
  

• Make connections at an exclusive welcome soiree and after party

Can’t make it in person? Get full access to all 2025 keynotes and sessions with VidSummit Replays.

VidSummit is the only event where the top 1% of influencers show you how to get fans fast, build a brand, and make millions. Hit the link below to snag your ticket or claim access to VidSummit Replays:

CREATOR COMMOTION

This week in creator controversies…

The ex-wife guy: Ned Fulmer’s podcast launch didn’t go quite as planned. The disgraced former Try Guy brought on his estranged wife Ariel as the first guest for a new podcast that discusses “people’s lowest, most embarrassing, and challenging moments”—and the internet was not into it. Looks like it could take a few more years before the sting of Fulmer’s cheating scandal fades.

The lawsuit: Logan Paul’s Michael Jordan autograph purchase has turned into a lawsuit. Paul won an auction to acquire a Chicago Bulls floorboard signed by His Airness himself, but the auctioneer’s suspicious behavior led Paul to file a suit. If he’s adding yet another court battle to his list, he should probably make sure he’s completed all those CryptoZoo paybacks.

The fender bender: NPC creator Miles Morales got into a car crash on the way home from his Mafiathon 3 appearance. Luckily, the streamer was unharmed in the accident, but he admitted that he “fell asleep” after spending a long night hanging out on Twitch with Kai Cenat. Incidents like this will lead to more scrutiny for marathon streams.

The lecture: The BBC doesn’t like how successful Ms. Rachel is across the pond. Patricia Hidalgo, the Director of Children and Education at the BBC, scolded YouTube for leading U.K. kids to creators like Ms. Rachel and Blippi instead of “nourishing” homegrown content.

THE BIZ

Companies offer up warnings, side quests, and an investment venture

The heads-up: NBCUniversal is warning customers about a potential YouTube TV blackout. The parent company of channels like NBC, Telemundo, and Bravo is playing hardball with YouTube’s negotiators—and the friction has arrived weeks before NBC is set to restart exclusive NBA coverage.

The start-up: Amigas Mia’s is a new Latina-led digital media and talent company. The startup’s offerings will include an investing venture for its partner creators. Some of the first names on its roster are lifestyle creator Paula Galindo and makeup artist Camila Bravo.

The side quests: Motto by Hilton is bringing sidequests into the hotel experience. Motto heard that Gen Z likes to live it up with exciting experiences, so it launched a Guest Quest to send travelers on local adventures after they check in. If you do enough ice bucket fetch quests, you might even level up.

WATCH THIS 📺

Chris Stuckmann’s directorial debut is wowing the critics

The film: Reviews of the upcoming horror film Shelby Oaks are rolling in, and critics have some glowing praise for Chris Stuckmann’s creative vision. The YouTube star’s first theatrical release is almost certainly better than Shelby: The Dog Who Saved Christmas, a movie I accidentally clicked on while searching for Shelby Oaks.

Check out the trailer for Stuckmann’s directorial debut here.

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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.