TOGETHER WITH

It's Sunday and here’s a handpicked selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

But first, here’s a sign of the times (and the state of the U.S. economy): In the olden days, internet fashionistas showed off their luxury shopping hauls. Now, TikTokers are turning to the #SupermaketHaul, a trend that hypes up basic grocery shopping. Lululemon, meet actual lemons.

A CLOSER LOOK

On the internet, seeing isn’t always believing

The Keith Lee Effect: Did Keith Lee find something wriggling in his sushi? When the TikTok food reviewer visited FOB Sushi in Seattle, some viewers claimed to notice something moving in his sashimi. Though the restaurant initially chalked up the incident to “elasticity” in the fish, it did temporarily close down to protect the health of its customers. Hmm…

The Logan Paul lookalike: Won’t the real Logan Paul please stand up? The Prime co-founder sent a lookalike in his place when the BBC showed up to his gym in Puerto Rico for an interview. Maybe Paul was getting payback for the Beeb’s coverage of his shady crypto dealings, or maybe this was all just for the lulz.

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COURT OF LAW

This week in creator economy clashes: Missed wages, Netflix glitches, and GrubHub data

The lawsuits: Netflix is facing a class action suit over Paul vs. Tyson glitches. Frequent outages during the highly-anticipated boxing match didn’t sit well with some viewers, which we totally get—but we’re still not exactly sure what the legal argument is here. (After all, the egg Netflix got on its face should be punishment enough.)

As annoying as Netflix’s fight-time glitches were, we’re guessing a recent suit against GrubHub has a better chance in court. The food delivery app installed software created by TikTok as part of an effort to track its users. Turns out GrubHub users don’t like having their personal data shared with China, so a class action suit is in the works.

The allegations: Thanks to a new set of allegations, MrBeast could be the next big name aboard the lawsuit train. A former employee of the world’s most-subscribed YouTuber is claiming that she worked 75 hours per week without due compensation. (And no, she wasn’t part of a “Work 75 hours per week” challenge.)

THE BIZ

Creators are hitting bestseller lists, telling jokes in the metaverse, and reimagining mayo

The bestseller: There’s a “strange, dark, and mysterious” visitor to the New York Times’ ranking of the best-selling graphic novels and manga. His name is John Allen—aka true crime sensation MrBallen—and he just added another plaudit to his name after parlaying his true crime channel into a deal for a graphic novel.

The food creator: Molly Baz, a star in YouTube’s food scene, is taking an infamously bland condiment and zhuzhing it up. Her new brand, Ayoh Foods, offers multiple mayo flavors and the sort of cutesy packaging you’d expect from a creator-turned-entrepreneur.

The virtual comedian: Funnyman Ron Funches is headlining the first comedy show hosted within Meta’s Horizon Worlds platform. I could do some (virtual) crowd work or make jokes about LLaMa being his opener, but I’ll leave the punchlines to the professionals.

WATCH THIS 🚬

Rosanna Pansino got high on her dad

Last wishes: Rosanna Pansino—aka the host of Nerdy Nummies—honored her father’s dying wish by cremating him and using his ashes to grow a cannabis plant, which she ground up, rolled, and smoked on her podcast.

I guess it takes about ten years to go from “baker who makes pop culture-inspired eats” to “MrBeast watchdog who gets high on her dad.”

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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.