TOGETHER WITH

It's Sunday and here’s a handpicked selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

But first, Ned Fulmer wants to be the internet’s favorite wrestling heel. With his debut on the AEW circuit, the disgraced former Try Guy is following in Logan Paul’s footsteps.

CREATOR COMMOTION

Creators are in the dog house and hitting the stage

The canine controversy: Hasan Piker has denied shock collar allegations—but some critics aren’t convinced. The political creator has been embroiled in controversy after some viewers claimed that he used a shock collar to keep his dog Kaya in the frame of his stream. Piker has denied those assertions, friends like Valkyrae have backed him up, and PETA has chimed in as well.

The one-woman show: Sorry, haters: Dylan Mulvaney is “the least problematic woman in the world.” So claims the title of Mulvaney’s one-woman show, which has opened at Manhattan’s Lortel Theatre. The show’s eclectic list of contributors ranges from TikTok-famous songwriter Abigail Barlow to brilliant Scottish thespian Alan Cumming, so Mulvaney is covering all her bases with her big theatrical break.

“The Halloween Scene”: One of YouTube’s top kidfluencers is the queen of Halloween novelty tracks. The young star of the Kids Diana Show channel now spearheads a franchise titled Love, Diana. The latest piece of IP under that umbrella is “The Halloween Scene,” a spooky party song that has dropped just in time for October 31 festivities. Will Diana follow up in a few months with a Yuletide tune?

The memoir: Molly Burke’s memoir chronicles “the challenges of being a blind woman in a sighted world.” In Unseen, published by Abrams Books, the vlogger tells the story of her life. As she told YouTube, her channel provided “the perfect opportunity to create the representation she wasn’t seeing in movies and TV shows.”

🌟 SPONSORED 🌟

Social media is redefining holiday marketing. Does your brand have the new playbook?

Trusted by brands like e.l.f., Sandals Resorts, and Zillow, Viral Nation drives global brand growth through social-first marketing, proprietary technology, and talent. 

Now, the industry-leading agency has compiled Owning the Holiday Conversation in 2025: a data-driven playbook that uncovers the rising impact of creator-led campaigns—and the strategies leading brands use to get ahead during the holidays:

The key stats:

• In 2025, 21% of shoppers purchased holiday gifts via social platforms—nearly doubling seasonal social commerce in one year.
  
  

• 61% of people trust influencer endorsements more than traditional ads.
  
  

• Influencer marketing now delivers an average ROI of $5.78 for every $1 spent (almost double the ROI of traditional digital ads).
  
  

• 89% of consumers say social media influences their holiday shopping decisions.

Check out Owning the Holiday Conversation in 2025 for free to discover how your brand can harness the creator-led strategies of the digital future:

POLITICS AS USUAL

NYC sues Big Tech over teen safety while Trump suggests a teen TikTok head

The gubernatorial collab: Gavin Newsom x ConnorEatsPants was the collab we didn’t know we needed. One of the California governor‘s most quotable lines from his hang with Fortnite creator ConnorEatsPants: “Democrats haven’t been talking to young men, and we’ve lost them.” Is this appearance a preview for Newsom’s entry into the battle royale known as the presidential race?

The nepo baby: Will Barron Trump lead the new version of TikTok? The president’s 19-year-old son is still in college, but that hasn’t stopped his dad from suggesting that Barron could lead the upcoming, U.S.-only version of TikTok. On one hand, a member of Gen Z steering TikTok makes some sense. On the other hand, what is this reality we’re living in?

The state suit: New York City is suing social media platforms due to teenage harms. Taking on TikTok, Snapchat, Google, and Meta is a tall task, but prosecutors in the Big Apple are ready to fight for the mental health of the city’s youth.

THE BIZ

Creators play poker and investors pony up for playables

The seed round: Oasiz has raised $2.5 million to blend TikTok with Roblox. Andreessen Horowitz is one of the backers supporting Oasiz, which is looking to capitalize on surging interest in “playable content.” If Roblox can launch its own TikTok-style feed, and platforms like YouTube can add playable games, then there is certainly a lane for a startup like this one to step into.

The championship: Poker is the hot new creator revenue stream. Tastemakers like King Bach and Wengie will ante up for the Creator Poker Championship, an upcoming tournament affiliated with the World Poker Tour. If these creators run out of chips, they can start betting their follower counts against one another.

The comedy: Adam Rose is parlaying his short-form success into a directorial debut. The actor broke out on TikTok thanks to his vexed reactions to unusual posts. More than one billion views later, Rose is directing a satirical comedy called 15 Minutes, in which he will also star as an influencer. Write what you know, as they say.

The off button: Moist Cr1TiKaL is turning off donations. Charlie White has become one of the most popular voices in the streaming community, and he doesn’t feel like he needs direct support from his fans. He’d rather they support charities or other beneficial causes, so he has decided to disable all donations on his account.

WATCH THIS 📺

The “Lemonade Stand” is the hottest podcast of the moment

The hit show: Twitch streamers Atrioc, DougDoug, and Aiden McCaig may only have enough business acumen to run a lemonade stand, but that didn’t stop them from launching a podcast that features wide-ranging cultural and social discussions.

Lemonade Stand is now bagging $58,000 per month from Patreon. Not bad—and imagine how much more money they’ll make on a hot summer day.

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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.