It’s Friday, and an AI agent reportedly deleted an entire, fully edited season of a Swedish reality TV show. Whoops.

MOUSE HOUSE

The collab: Dude Perfect has announced a wide-reaching partnership with Disney that will span multiple platforms and real-world events.

Per the release, the longtime creator group will deliver videos “inspired by Disney franchises and events” and a selection of their short-form content will be distributed across Disney’s social channels, Disney+, and ESPN. Dude Perfect will also have a presence at several important events on the Disney calendar, including Super Bowl LXI (which will be broadcast on ABC and ESPN), the 50th anniversary of Star Wars, and the release of Avengers: Doomsday.

That deal is an expansive one, but it’s not the first collab between Disney and Dude Perfect. Last year, Dude Perfect creators picked up over 13 million views by attempting to visit all 12 Disney theme parks across a 75-hour span.

The context: Disney’s latest Dude Perfect team-up is part of a larger wave of agreements between major creator brands and SVOD platforms. Netflix’s creator content spending spree has caused tension with YouTube, and Disney itself recently made a pact with Dhar Mann to bring original content from the “moral philosopher of YouTube” to Disney+ and other platforms.

When it comes to those kinds of creator partnerships, the Mouse House possesses a competitive advantage that Netflix can’t match. Its vast selection of popular IP is a selling point unto itself, and Disney has leveraged that library in its negotiations. When it teamed up with TikTok earlier this year, for instance, creators gained access to licensed assets from Disney franchises, which they can repurpose for their videos.

Now, Dude Perfect will gain a similar advantage.

HEADLINES IN BRIEF 📰

GAME ON

The showcase: MrBeast is bringing his action figure line to Roblox just in time for the holiday shopping season.

Thanks to a partnership between Moose Toys and Gamefam, Roblox users will be able to discover the MrBeast Lab Swarms within Gamefam’s Untitled Fling Game starting October 17. An event will center around the MrBeast Lab Mega-Tech Mutators, one of the character groups featured in the product line MrBeast launched alongside Moose Toys. Players will get the chance to “meet” the Mutators while going on themed quests and collecting in-game rewards.

Since debuting the Swarms in 2024, MrBeast and Moose Toys have promoted the line—which can be purchased from retailers like Walmart and Target—across multiple mediums. An animated series inspired by the toys has picked up 66 million views to date, and a partnership with Lowe’s gave kids a space to tinker with Swarms build kits.

The context: Extending that promotional strategy into Roblox connects MrBeast Lab Swarms to a platform that reaches 144 million daily active users. MrBeast content previously showed up on Roblox in the lead-up to the first season of Beast Games, and some of the platform’s top creators have released content that mimics the tone of a typical MrBeast upload.

In this case, MrBeast’s trip to Roblox is guided by Gamefam, a development firm that brings brands into Roblox by pairing them with games that fit each client’s specific approach. During the 2026 World Cup, for example, Gamefam brought official FIFA assets to a game previously known as Super League Soccer.

The Untitled Fling Game team-up is Moose Toys’ fifth collaboration with Gamefam.

HITTING THE BOOKS

The plan: After breaking into music and podcasting, YouTube is reportedly planning to add an audiobook offering to its Premium tier.

That news comes from The Wall Street Journal, which claims that YouTube has been in active discussions with publishers and plans to launch its expanded audiobook library in 2027.

YouTube has yet to confirm the WSJ report, but it’s not difficult to imagine the platform tying an audiobook offering into Premium. The ad-free tier—which costs $15.99 per month for new customers—has already been linked to YouTube Music, with the two services combining to reach more than 125 million customers. Alternatively, YouTube could make audiobooks available for a la carte purchases.

The ecosystem: Though audiobooks are typically associated with platforms like Audible and Spotify, there are already a wealth of narrated tales available for free on YouTube. Popular authors like Dean Koontz have made audiobook versions of their titles available on their official channels, while YouTube versions of public domain works like Sun Tzu’s The Art of War have received millions of views. In other cases, third-party channels upload unauthorized audiobooks.

Even if YouTube’s audiobook archive is already thriving, there are plenty of reasons for the platform to offer a more official version of its digital library. Long-form listening sessions can deliver the extended watch time YouTube loves to brag about, and its community of literary creators already has a history of helping publishers sell physical copies. Why not enlist that community to sell audiobooks, too?

WATCH THIS 👀

The pumpkin project: It’s that time of year again. Every fall, creators Evan and Katelyn embark on a quest to perfectly preserve a jack-o’-lantern. That journey has stretched on for six years now with varying degrees of success—and Evan and Katelyn have confirmed that they’ll be presenting their latest attempt very soon.

But until then, Evan and Katelyn are shrinking down one of their biggest triumphs from Halloweens past—a resin-encased jack-o’-lantern named Chunk—to create pumpkin-themed keycaps.

Check out the full process here (and don’t forget to keep an eye out for The Great Pumpkin Preservation Attempt of 2026).

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Today's newsletter is from: Emily Burton, James Hale, and Josh Cohen.