TOGETHER WITH

It’s Wednesday and researchers at Google just mapped a fruit fly’s entire brain. If that comes as a surprise, here’s something more predictable: the internet is already using Google’s data to see how a fly would play Super Mario 64.

GAME ON

The report: Over the past two years, Twitch—a platform once synonymous with the world of streamers—has seen its market share dip as rivals like YouTube Gaming and Kick have stepped up to the plate. Data from Stream Hatchet has also shown Twitch traffic declining year-over-year, while YouTube Gaming seems to be surging.

Now, a new report from influencer marketing platform Collabstr is shedding light on another component of that shift.

Overall, Collabstr’s dataset includes 15 times more YouTube deals than Twitch deals, so there are some inherent inequalities in its reporting. When the data is drilled down to gaming, however, YouTube sponsorships start to look more appealing.

On average, Collabstr found that YouTube Gaming creators earned about $203 per deal—as compared to about $165 per deal for the Twitch creators. That means the examined YouTube deals were worth roughly 23% more than their Twitch counterparts, despite both platforms drawing from “the same population of brand buyers.”

The takeaway: Despite those stats, Collabstr—which seeks to play matchmaker between creators and brands—isn’t advising advertisers to abandon Twitch in favor of YouTube. Instead, the platform notes that top streamers like Kai Cenat are diversifying across YouTube and Twitch.

While YouTube can offer more volume than any other creator platform, individual partnerships on Twitch still provide opportunities (including potential savings for brands). And with Kick launching ads and becoming a more viable source of streamer-brand partnerships, both buyers and sellers in the creator economy have more flexibility than ever before.

MIPCOM Cannes is bringing the microdrama boom to the French Riviera.

From October 12–15, the world’s #1 entertainment marketplace will unite 10,600+ industry experts from over 100 countries .

Across an 18,611 m² exhibition floor, attendees will meet decision-makers from Amazon MGM Studios, Banijay, BBC Studios, Disney, FOX Entertainment, Paramount, Sony Pictures, Warner Bros. Discovery, YouTube, and other global brands. 

For creator businesses, MIPCOM provides direct access to the international entertainment market—and this year, it’s tying in the vertical content industry.

Meet the headliners behind MIPCOM’s new microdrama and vertical content program:

MIPCOM's official matchmaking platform will also introduce a Vertical Content Speed Matchmaking category, connecting buyers, producers, and distributors for targeted partnership opportunities.

Discover MIPCOM’s 2026 networking events here—or reserve your ticket now:

HEADLINES IN BRIEF 📰

GOSPEL STATS 📈

Gospel Stats’ latest Weekly Brand Report is all about the big dogs. MrBeast claimed the crown for the second week running (this time with videos at #1 and #2), while chart mainstays Salish and Jordan Matter followed close behind at #3.

🥇 #1. MrBeast x Feastables: Whatever You Hide As, You Keep! (47.5M views)
For MrBeast’s latest gaming challenge, a group of YouTubers competed in Meccha Chameleon for a chance to win whatever items they could successfully disguise themselves as. Like most MrBeast Gaming content (and last week’s #1 video), this clip was sponsored by MrBeast’s Feastables snack brand.

🥈 #2. MrBeast x Old Navy: Can You Pass This Classroom Quiz? (47.1M views)
Back-to-school season isn’t over just yet. In a follow-up to their partnership from last week, MrBeast teamed up with Old Navy to reward a teacher and her students with cash, merch, and (of course) a few Old Navy gift cards.

🎰 #1,648. seerasan x Insta360: Exploring Japan at night with my Insta360 Luna Ultra 📷 get a bonus gift using my code SSERASAN #pr (120.1K views)
From its title to its lightning-quick content, seerasan’s 34-second video reads almost like a radio ad—and hers isn’t the only recent clip promoting Insta360’s line of portable cameras. In total, the brand sponsored more than a dozen videos this week.

Check out the full branded ranking here and head over to Gospel Stats for more YouTube sponsorship insights.

AI WAVE

The animated series: The North Sentinel Island is part of a remote archipelago in the middle of the Indian Ocean. The area is so remote, in fact, that some local tribes remain largely uncontacted as of 2026.

Obviously, those Sentinelese communities have no access to YouTube Shorts—but whenever they do happen to log on, they might find themselves on the fast track to the Global Sub Top 50.

One of the top hubs in this week’s ranking of most-subscribed YouTube channels is climbing the charts thanks to Sentinels, an AI animated series based on the lore of the Sentinelese people. Episodes of the show are currently available on Jadu, the official YouTube hub of the AI animation production company Studio Jadu.

Animators working through Jadu are using AI to tell their stories, and viewers seem to be hooked. In total, 597,000 new subscribers joined the fun during the first week of September.

The context: Of course, Jadu’s success isn’t all about Sentinels; it has plenty of other animated shows on offer, too. But this isn’t the first time that content about an uncontacted tribe has made waves in the creator world. The creator group Nelk, for instance, previously stirred up controversy when they visited an uncontacted tribe and passed out vapes.

The story of a mysterious community untouched by outside influence is inherently compelling, but there’s another reason why the Sentinelese people are so relevant on YouTube in 2026. The North Sentinel Island is part of India's Andaman archipelago, putting it in close proximity to a region obsessed with short-form video. Consumers in India have a stronger affinity for their Sentinelese neighbors than the average viewer, giving Jadu’s animated series an invested audience from the jump.

WATCH THIS 👀

The teaser: On December 25, a biopic following Sam Altman’s part in the creation of ChatGPT will hit theaters. The first teaser for that film, called Artificial, just dropped—and it looks more like a thriller than a tech industry retelling.

We’re eager to find out whether the final movie will be as unnerving as this one-minute trailer (and whether Andrew Garfield will successfully embody the CEO of OpenAI). But for now, one line in particular—“countries will fall, industries are gonna collapse, and we get to be the ones to shepherd people into this new world”—has the hairs on the backs of our necks standing up.

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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.