TOGETHER WITH

It's Sunday and here’s a handpicked selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

But first, LimeWire has officially paid $250K for the Fyre Festival brand, which creator Billy McFarland sold after (a) getting out of jail and (b) failing to get Fyre Fest 2.0 off the ground.

CREATOR COMMOTION

Creators are speaking up, moving out, and dropping new shows

The op-ed: Hasan Piker didn’t get a chance to debate Charlie Kirk. But he knows what he would’ve said, if he’d been able to.

The moving sale: Rebecca Zamolo and Matt Slays are asking big cash for their big house. The creator couple listed their 7,100+ square foot house in Los Angeles for $7.5 million. The reason they’re moving? The arrival of their second baby, a son named Zander.

The new show: The folks behind breakout online hits The Amazing Digital Circus and The Owl House have a new show. Knights of Guinevere is Glitch Productions’ first foray into 2D animation–a psychological thriller from creator Dana Terrace that’s set in a theme park where everything is not as seems. The debut episode just dropped on YouTube and quickly received millions of views. Fans can expect more installments (all free) to roll out from Glitch’s channel in the coming months.

🌟 SPONSORED 🌟

Advertising Week New York is just around the corner. Will you be there?

Advertising Week New York is more than a conference. 

As the leading global festival for all things marketing, advertising, tech and media, Advertising Week New York brings together every corner of the industry—creating space for top thought leaders, brands, and creators to shape the future.

Connect, learn, and create at the festival where great minds think unalike.

From October 6-9, Advertising Week New York will return to the Penn District with 1,200+ speakers, 500+ sessions, 28 content tracks, and 2 distinct experiences dedicated to CMOs and creators. 

Attendees can expect to hear from visionaries like Dhar Mann, Kevin Bacon, Smosh CEO, and PepsiCO CMO Jess Spaulding, make connections in premium networking spaces, and experience the future through fresh brand activations.

Ready to reserve your spot?

MONEY MOVES

From matcha to cookie books, creator products keep things sweet

The matcha millionaire: Ashley Alexander is making millions with the matcha craze. The YouTuber who goes by urmomashley got herself 1.8 million subscribers by vlogging her life. When she noticed viewers were really into her matcha videos, she used that to launch her own brand, Nami Matcha. Since its July 2024 debut, she’s sold $2.5 million worth of products, and is currently expanding her team with new hires. Now that’s tea.

The Kickstarter campaign: Family vlogger Missy Lanning is making bookshelves sweet. Her first book, Once Upon a Chocolate Chip Cookie, is the first release from Lanning and husband Bryan’s self-publishing company Bake-Along Books, and combines storytelling with a recipe for parents and kids to make together. Lanning raised ~$30,000 on Kickstarter to make Once Upon a Chocolate Chip Cookie happen, and will start shipping preorders in November.

THE BIZ

This week in the digital media biz…

The integration: Newsletter builder Beehiiv is now integrated with YouTube. Cofounder/CEO Tyler Denk hyped the move as a way for creators to loop their audience traffic from newsletter to video and back and bee-yond (sorry, we couldn’t help ourselves).

The kids content collab: Zigazoo is partnering with pocket.watch. The family-and-kids social network and app now has official channels for creators like Toys and Colors and Love, Diana.

The AI music editor: Epidemic Sound is embracing AI. The royalty-free, creator-aimed music platform has introduced Adapt, which will let creators use generative “AI” to customize artist’s tracks to their likings. Epidemic Sound CEO Oscar Höglund says it’s “a tool to amplify artistry, not replace it.” He also notes the company is expanding its “compensation model with a new bonus pool where artists are paid each time their track is adapted.”

WATCH THIS 📺

Gary Vaynerchuk goes Stan

The impressionist: Gary Vaynerchuk has invested in creator storefront company Stan Store (which Founder/CEO John Hu recently said has made $400 million for creators and last summer claimed it was doing $30 million in ARR).

As part of the deal, he’ll be starting an eight-week mentorship program called the “The GaryVee Stan Challenge.” Fifteen creators who take part will be chosen to visit the VaynerMedia offices for half a day and “get the opportunity to meet with Vaynerchuk.”

Check out this overview video to learn more.

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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.