TOGETHER WITH

It’s Friday and Trump has officially signed an executive order that will stave off a TikTok ban through the creation of a U.S.-owned spinoff of the app.

Today’s News

CREATOR COMMOTION

Streamers are afraid to go to TwitchCon

The concerns: As safety concerns become more and more pressing for female streamers, Valkyrae and QTCinderella are considering skipping next month’s TwitchCon. In a recent episode of their podcast, Wine About It, the two streamers—who planned to record an episode onstage at the October 17-19 convention—mentioned their growing uneasiness following the murder of Japanese streamer Airi Sato, who was stabbed to death by a male stalker in Tokyo.

In the wake of the attack, Valkyrae noted feeling “anxious and scared,” while QTCinderella said she “almost pulled out of all my obligations.”

Although the latter creator was eventually “talked off the ledge,” she added that other “horrible things have happened” that make her nervous about attending TwitchCon. In light of those circumstances, QTCinderella and Valkyrae said they’ve given Twitch “a soft, ‘Hey, we’re in a bit of a panic mode right now.'”

The response: Twitch CEO Dan Clancy was quick to respond by assuring creators that the platform takes “security at our events, like TwitchCon, extremely seriously.”

But not everyone has been satisfied with Clancy’s statement. In his own response, streamer Asmongold pointed out that harassment was a major issue at TwitchCon 2024, with Kick streamer DBR666 sexually assaulting creators Nmplol and Wake Wilder on camera. Asmongold specifically took issue with the fact that “Twitch didn’t press charges or pursue any form of legal action” against DBR666 for those incidents, adding that “if I wa a woman, I would never go to twitchcon.”

🌟 SPONSORED 🌟

From YouTube to Dhar Mann, MIPCOM 2025 is bringing the creator economy to Cannes

MIPCOM CANNES is the world’s biggest TV/streaming content market, attracting thousands of producers, creators, and brands from 100+ countries. 

Between October 13 and 16, 2025, the creator economy will run through every area of the market—from stages and stands to meeting spaces, networking events, and specialist summits.

Attend MIPCOM CANNES to see into the future of YouTube, hear from top creators like Dhar Mann, and uncover the secrets to Mattel’s success.

YouTube’s presence alone will encompass a dedicated platform space, daily workshops, mainstage sessions and more. 

Also on the MIPCOM 2025 agenda:

• A headliner keynote with Pedro Pina (VP YouTube EMEA) and Jasmine Dawson (SVP Digital, BBC Studios) in conversation with Media Cartographer Evan Shapiro
  
  

• Keynotes from Elisabeth d’Arvieu (Mediawan Pictures CEO) and Marco Bassetti (Banijay Entertainment & Banijay Live CEO and 2025 Variety Vanguard Award recipient)
  
  

• Grand Auditorium Creator Economy sessions led by industry experts from TUBI, Snapchat, Twitch, and Toys “R” Us.

Tickets to MIPCOM CANNES are available now. Visit the website to secure your spot:

HEADLINES IN BRIEF 📰

• YouTube has formed a new All-Party Parliamentary Group (APPG) designed to “act as a vital bridge between the UK’s creators and Westminster.” (Tubefilter)
  
  

• The Meta AI app has launched a new “Vibes” feed dedicated to AI-powered short-form videos. (Engadget)
  
  

• Spotify has introduced new anti-impersonation rules to crack down on the upload of "unauthorized vocal replicas" that use AI to mimic real artists. (TechRadar)
  
  

• A recent study found that only 8 of 47 safety features introduced by Instagram to protect young users were fully effective. (Reuters)

MONEY MOVES

Former OnlyFans CEO just raised $2.7M for a new platform

The funding round: A new platform wants to be the home of your next “casual thirst trap.”

Former OnlyFans CEO Amrapali “Ami” Gan and brand strategist Kailey Magder have raised $2.7 million to power Vylit, which combines the monetization potential of OnlyFans with AI-powered enhancements designed to uplift smaller creators. Manifest Financial and Amaze CEO Aaron Day participated in the platform’s multi-million-dollar seed round, which was led by Windmill Chain Fund. Vylit currently has a team of about six employees and an estimated launch date of December 2025.

The co-founders: After stints at Red Bull and Quest Nutrition, Gan made headlines in 2021 when—at age 36—she replaced founding OnlyFans CEO Tim Stokley as the company’s top exec. Gan began her two-year stint as CEO amid a tumultuous time for the sex-positive platform and departed in 2023, after which she linked up with Magder to launch advisory firm Hoxton Projects.

The platform: Now, Gan is applying the lessons she learned at OnlyFans to help Vylit solve creator concerns related to discoverability and monetization. While creators on OnlyFans make the most money when they import an established fan base from another platform (think Amouranth and Lizzy Capri), Vylit hopes to support less-established upstarts by optimizing discoverability through a centralized feed that looks like it belongs on TikTok or Instagram.

On the monetization side of things, Vylit employs AI to enable efficient interactions between creators and their paying customers (including by allowing creators to outsource fan interactions to chatbots).

The only catch for creators looking to switch over from OnlyFans: while Vylit permits topless posts, anything more NSFW than that is verboten. Per Fortune, the company describes itself as “a place for monetizing the casual thirst trap.”

FLYING HIGH

YouTube is coming to Delta flights

The partnership: Delta Air Lines is teaming up with YouTube to bring a curated selection of creator content to Delta’s seatback screens beginning on September 25.

That deal was first teased at the CES trade show in January. Nine months later, Delta is making good on its promise to provide flyers with a wide range of YouTube favorites. Delta Skymiles members will also be able to claim complimentary trials for the ad-free YouTube Premium service, while flight attendants will put together YouTube Music playlists that will play while passengers take their seats.

YouTube and Delta didn’t announce which videos will be available on the curated seatback playlists, but the hub seems like an ideal distribution point for the long-form videos YouTube is promoting alongside its continued investment in Shorts.

The context: The isn’t the first time creators have made an impact at 35,000 feet. In fact, the concept of in-flight content culled from the streaming world is nearly as old as YouTube itself. Virgin America began offering web-native fare on its seatback screens in 2007; six years later, it premiered a new in-flight safety video choreographed by YouTube star Todrick Hall.

Delta’s initial response to that viral hit was a memetic PSA of its own, which it dubbed “The Internetest Safety Video on the Internet.” But as airlines transitioned from on-demand entertainment to wifi-enabled flights, the concept of sky-high creator content was relegated to the back burner.

Flash forward a decade, however, and Delta’s data shows that passengers who use inflight wifi often turn to YouTube. Delta VP of Inflight Entertainment and Connectivity Strategy Julieta McCurry told The Hollywod Reporter that YouTube is “the number one platform” streamed by the airline’s customers. So, why not level up travelers’ YouTube experience?

WATCH THIS 📺

Twitch is launching Stream Rewind this week

The feature: Twitch is making it easier to catch up with your favorite creators. During the latest episode of Patch Notes, Twitch CEO Dan Clancy and TCP Senior Producer Zack Ryan dove into this week’s web launch of Stream Rewind.

According to Ryan, the new feature will give viewers “the ability to “view or pause or scrub back at any point…and resume watching the livestream [by] clicking the live button.” Chat will remain live throughout the rewind, allowing fans to say connected to the current community buzz while they get caught up.

The initial launch of Stream Rewind will be pretty limited, in large part because Clancy says Twitch wants to ensure that the tool can’t to be used to circumvent ads. Check out the full Patch Notes stream here to find out more.

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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.