TOGETHER WITH

It’s Wednesday and if you’re hungry for adventure, Propagate Content has just the thing: a new YouTube-based venture called Survive+.

Today’s News

THE BIZ

MrBeast’s Vyro hub pays users to clip videos for creators and brands

The trend: These days, short-form viewership is growing much faster than long-form viewership. So, to reach consumers who are unlikely to stick around for more than a minute, brands and creators have embraced clipping (aka the creation of short videos pulled from longer uploads).

Clipping has already become so valuable that some experts make up to $30,000 per month by providing short videos to creative partners eager to expand the scope of their distribution. Now, MrBeast is looking to tap into that demand with the debut of Vyro: a platform that pays users who contribute clips that meet creator and brand briefs.

The new hub arrives two years after the launch of MrBeast’s analytics platform ViewStats, which brings his trusted video production, distribution, and marketing tactics to the masses by opening access to the numerical data that informs his own content decisions.

The process: Vyro hits clip makers with financial propositions so simple, you’d think they came out of a MrBeast video. In one campaign, for example, clippers earn $3 for every 1,000 hits their clips generate. Payouts are sent hourly and can be withdrawn to crypto wallets, PayPal accounts, and traditional banks.

MrBeast and Mark Rober are listed as two of the creators soliciting clips via Vyro. With traditional publishers increasingly embracing clipping, we’re guessing it won’t take long for other brands, media orgs, and influencers to adopt the platform (and others like it) as crucial marketing and distribution tools.

🌟 SPONSORED 🌟

Explore the digital future at CreatorWeek: A dynamic festival in the vibrant city of Macao, in the heart of Asia Pacific

Next week, global creators and artists will head to CreatorWeek in Macao, giving fans a rare opportunity to meet them in person. 

From October 25-26, a free music festival will celebrate emerging international talents with live performances by 20 artists from 13 countries, while wellness gurus will guide you on a journey of self-discovery through specially-curated sessions open to everyone. 

Register now to secure your spot!

Also on the agenda: CreatorWeek Conference and Academy. From October 27-28, global creators, brands, and businesses will come together to explore collaboration opportunities, dive into the creator economy, discover opportunities in the world’s most populous region and uncover the trends shaping the future. 

Including our very own Drew Baldwin, the conference features over 50 speakers sharing real experiences, meaningful insights, and insider hacks. CreatorWeek is an unmissable opportunity to learn directly from global leaders in the creative world.

Reserve your spot now to experience an immersive blend of business, fan engagement, entertainment, and brand activations in one of the world’s most exciting cultural hubs:

HEADLINES IN BRIEF 📰

• London-based startup Gaggl lets streamers broadcast episodes of shows like The Price is Right, Family Feud, and Supermarket Sweep to watch with their fans. (Tubefilter)
  
  

• YouTube is rolling out a “cleaner and more immersive” video player with "updated controls and new icons.” (The Verge)
  
  

• Spotify is beefing up shared account features to give parents more control over the content their kids can listen to. (The Verge)
  
  

• A newly-announced video podcast deal with Spotify will bring shows like The Bill Simmons Podcast, Dissect, and The Rewatchables to Netflix next year. (Tudum by Netflix)

INSIDE THE INDUSTRY

Night is diving into experiential marketing with a live events acquisition

The context: Live events have played a key role in the creator economy since the earliest days of VidCon. But as our industry has grown into a multibillion-dollar business, traditional convention meet-and-greets have increasingly been replaced with individual events.

Over the last year or so, creators like Kai Cenat, Jordan and Salish Matter, and Sam & Colby have all held major live events and/or introduced ongoing live installations—and it’s clear they’re right on trend.

Talent mogul Ari Emanuel just raised $2 billion for his new venture Mari (which is spending big to acquire live events businesses) and brand and marketing executives at this year’s Cannes Lions said live events are a frontrunning method to connect with finicky demographics.

The acquisition: Now, Night is getting in on the live events biz. The Dallas-based management company—which got its start with MrBeast and currently reps creators like Cenat, Hasan Piker, and Safiya Nygaard—is buying Experiential Supply Co. Even if that name doesn’t ring a bell, you might be familiar with the experiential/immersive marketing company’s work. Experiential was responsible for swarming San Francisco with horseback-riding apes ahead of Kingdom of the Planet of the Apes and planting a 60-foot-tall Titanosaurus in front of Rockefeller Center to promote Jurassic World Rebirth.

The two companies told The Hollywood Reporter that they intend to blend Night’s position as a longtime creator manager tapped into the viral digital world with Experiential Supply’s live events expertise to “accelerate marketing results for media, entertainment and sports clients.”

CREATOR COMMOTION

Creators are the new unscripted TV. Now, Banijay is matching them with famous IPs.

The announcement: What should you do if you’re sitting on hundreds of unscripted TV formats just waiting to be revived? For Banijay, the answer involves teaming up with YouTube to ride the wave of creator game shows.

Since the start of 2025, the multinational media company has been accelerating what Banijay CEO Marco Bassetti has dubbed “digital transformation efforts.” At the MIPCOM conference in Cannes, Banijay announced plans to further that work by establishing an Entertainment Creators Lab that will pair French YouTube stars with dormant IP and arm them with €50,000 each to kickstart the development of new pilots.

As part of that matchmaking process, the Paris-based company will reach across its vast portfolio—which includes over 130 production studios across 23 territories—to select formats primed for digital-native spinoffs. It aims to kick off the Entertainment Creators Lab in its home country by reimagining game shows like Minute to Win It and local favorites like Première Compagnie. Other familiar TV favorites owned by Banijay include MasterChef, Big Brother, Deal or No Deal, and Survivor.

The context: Banijay’s latest initiative looks to tap into the virality generated by creators who have developed and presented their own unscripted programming—including game shows. That trend is particularly big in France, where streamer Squeezie recently completed an epic racecar rally that drew more than 1.4 million Twitch viewers. Another major French star, YouTuber Inoxtag, turned his quest to climb Mount Everest into a documentary that raked in seven figures at the box office.

With the launch of the Entertainment Creators Lab, Banijay France CEO Alexia Laroche-Joubert believes her company can channel that same fan-powered energy by reinventing “our emblematic brands” for “digital universes.”

LISTEN UP 🎙️

Here’s what a linguistics expert has to say about “6-7”:

The origins of 6-7: Over the last few years, Dr. Taylor Jones (aka the creator behind the languagejones YouTube hub) has put his PhD to work by digging into everything from the veracity of the word “adorbs” to “the linguistics of ASMR.” Now, he’s tackling yet another viral sensation: 6-7.

So, is 6-7 just meaningless brainrot or does it provide a peek at the “insider” speech communities formed by today’s kids? (And can the term be both things at the same time?) Check out Jones’ full video on 6-7 here to find out.

Was this email forwarded to you? Subscribe here.​

Want to introduce your brand to Tubefilter’s audience? Sponsor the newsletter.

Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.