It's Sunday and here’s a handpicked selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

But first, Awesome Games Done Quick 2026 just raised $2.4 million for charity. By letting viewers buy their way into skilled speedruns, each year’s AGDQ main event brightens dark January days with some heavy-duty fundraising.

CREATOR COMMOTION

Creators are launching shows, protein drinks, and new formats

The interview series: Alix Earle has launched a new type of GRWM: Get Real With Me. As the TikTok star builds up her presence on YouTube, Earle is asking tough questions to some of her creator colleagues, starting with comedian Jake Shane. The new interview series plans to be a little more down-to-earth and personal than a typical “get ready with me” clip.

The protein drink: Bradley Martyn’s Prime Protein drink will get you so swole. The high-protein diet is already looking like one of the major marketing trends of 2026. Amid that landscape, why wouldn’t Prime join in with help from a buff guy like Martyn? Perhaps Prime’s bottom line can get as buff as its brand spokespeople.

The Twitch creator: France’s #1 streamer is cooking up some new formats. Since breaking out on Twitch a decade ago, Kameto has captivated viewers in his home country. His deal with Webedia will align him with a company that is exploring the link between creator content and traditional entertainment formats.

INDUSTRY BUZZ

This week in agency dealings…

The Smosh deal: Smosh has a new deal with WME. More than 20 years after its inception, the digital comedy brand founded by Ian Hecox and Anthony Padilla has new representation. WME will look to guide Smosh as the venerated outfit looks to venture into film, TV, and other entertainment categories.

The UTA roster update: Becca Bloom is linking up with UTA. Bloom is a lifestyle creator who thrills over two million TikTok followers with updates from her luxurious life. She’ll be right at home on the UTA roster; the agency reps a number of stylish creators, including Emma Chamberlain, Alix Earle, and Charli D’Amelio.

The acquisition: Fixated, a rising creator representation firm, has $50 million of VC behind it. Now, it’s deploying some of that capital with a seven-figure deal that will see it scoop up Ellify, a company that reps creators in the game space.

The CAA signing: Scalable has signed a CAA deal for creator economy coverage. The outlet led by veteran journalists Kaya Yurieff and Jasmine Enberg is ready to scale up (pardon the pun) after securing representation. You can check out Yurieff and Enberg on the official Scalable podcast.

PLATFORM POTPOURRI

YouTube is getting more Sesame Street (and TikTok is facing a lawsuit)

The resurrection: Digg has officially reopened its doors to the public. After being revived by founder Kevin Rose and his onetime rival Alexis Ohanian, Digg is now out of closed beta and ready to aggregate links from across the internet. 2026 is shaping up to be the year of discovery, so the timing of this relaunch is perfect. The only question left is, can you Digg it?

The lawsuit: TikTok is taking on union-busting lawsuit in the U.K. Did the popular app break the law when it laid off 400 moderators right before Christmas? No matter the outcome of this case, one thing is clear: TikTok’s divestiture of its U.S. business won’t be the end of its incessant regulatory issues.

The classic kids show: With more than 100 full episodes, YouTube now boasts the largest library of Sesame Street content on streaming. If that’s not enough edutainment for you and your kids, Elmo’s YouTube special makes things even more lovable.

The matchmaker: Partiful is the event planning app that lets you flirt with your crush. Is there a party you want to go to because you really want to flirt with one of the attendees? Well, maybe they’re in like with you too, and thanks to Partiful’s Tinder-style matching feature, you can get the chemistry tests started before you even walk in the door.

WATCH THIS 👀

A 140-year-long YouTube video has the internet confused

The 100-meter dash: Over 4 million YouTube viewers have tuned into a video that consists of only a plain white background. No sound, no visuals, nothing.

So, why the hype? The video’s big draw is its apparent run time: 1,234,567 minutes and 30 seconds—or 140 years. Viewers who decide to devote their lives to watching the vid on the shinywr channel, however, will quickly realize that the video’s actual length is around 12 hours.

Whether it’s a glitch in the matrix or just in YouTube’s system, the discrepancy is clearly enough to draw the attention of millions. Check out the video here to join in.

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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.