TOGETHER WITH

It's Sunday and here’s a handpicked selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

But first, do you have a library card? If you do, you might be able to get access to free movies with a Kanopy subscription, and the platform’s library now includes some originals. The first film co-produced by the long-running streaming service is a documentary titled Banned Together.

POP CULTURE MINUTE

Creators are on movie screens, TV shows, and your radio dial

The cameos: Our concerns about A Minecraft Movie’s creator-light promotional tour proved to be unfounded. Aphmau got a cameo in the film, and a shot of a crown-wearing pig served as a tribute to departed gamer Technoblade. The film is turning out to be a real blockbuster, too, with opening weekend global box office numbers expected to hit $260M.

The hack: First, Jake Shane broke out on social media. Then he launched a hit podcast called Therapuss. After that, it was time for a role in a Poppi Super Bowl ad. Now, he’s joining acclaimed Max original Hacks for its fourth season.

The tune-in: SiriusXM has leveraged the clout and credibility of creators since forever. Chris Olsen, a so-called “professional fanboy,” is the next internet standout to get an opportunity on the radio.

🔆 SPONSORED 🔆

Announcing Idea Bank: The best place to save all your YouTube video ideas

From next-level AI-powered brainstorming features to live moments with some of the best YouTube experts in the world, Spotter Studio gives creators a new system to succeed in a rapidly changing industry. Now, a brand-new Spotter Studio feature has caught the eye of YouTube’s top stars.

Introducing Idea Bank: the best place for pro YouTubers to save, organize, and prioritize video ideas in seconds. 

Know what to expect before you post.

Idea Bank uses Spotter AI to rank your video concepts based on engagement trends, real-time YouTube data, and more. That means you’ll be able to evaluate your videos’ potential before committing time and effort to producing them.

In an industry plagued by burnout, Spotter Studio is changing the game. Hit the link below to try it out for yourself:

Get started for free →

CREATOR COMMOTION

Adin Ross has his Twitch account back (but not his followers)

The return: In 2023, controversial streamer Adin Ross lost access to his Twitch account due to “unmoderated hateful conduct” in his chat. These days, Ross is enjoying a glow-up thanks to his affiliation with President Trump, and Twitch is letting him back on the platform. For now, his peak follower count of 7.2 million has not been restored.

The broken deal: Did athleisure brand Gymshark break up with TikTok “it girl” Alix Earle because of her pro-Israel stance? That’s what the timing of her firing suggests, and Earle is taking Gymshark to court over the alleged breach of contract.

The tour: The media company Dhar Mann Studios, which produces the titular creator’s moralistic videos, is hitting the road. In Dhar Mann Studios Live: An Interactive Experience, attendees will help determine character actions and potentially influence the ending of the show. The event series, which kicks off on July 16 in Houston, is described as family-friendly. So even if Mann’s fans will influence the proceedings, don’t expect the YouTube moralist to stray from his righteous path.

THE BIZ

Want the latest Rhett and Link merch? Let’s go to the mall!

The partnership: Mythical, the brand behind YouTube’s favorite talk show duo Rhett and Link, has some items available at Zumiez locations. Zumiez previously waded into the creator waters by working alongside the likes of Hila Klein and Danny Duncan.

The expansion: Business is booming for John “MrBallen” Allen, the former Navy SEAL who now tells “strange, dark, and mysterious” stories on a namesake channel. A five-book agreement with Ten Speed Press will add to Allen’s oeuvre with a mix of adult and YA titles.

The condiment wars: Do people prefer to eat fries with mayo rather than ketchup? Hellmann’s thinks so — that’s why it’s letting people exchange old ketchup packets for mayo coupons. But if your preferred condiment is Belgian frites sauce (i.e. ketchup + mayo), Hellmann’s is asking you to make an impossible choice.

WATCH THIS 📺

Baseball’s hot new pitch comes from TikTok

Can I kick it: Pitchers like Hayden Birdsong of the San Francisco Giants are modifying their arsenals by adding the “kick change,” a modified change-up with a knuckleball grip.

Birdsong claims that TikTok videos helped him learn the trendy new pitch. A quick search reveals a bunch of the tutorials he may have employed as part of his studies.

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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.